Limited-edition Lindt Easter bunny price leaves shoppers hopping mad
- Replies 6
With Easter just around the corner, supermarkets and stores are stocking up on all manner of chocolate treats and festive goodies.
However, one item in particular has caused quite a stir at BIG W, leaving customers both shocked and intrigued.
Over the weekend, a Brisbane mum's shopping trip took an unexpected turn when she stumbled upon a colossal Lindt GOLD BUNNY Milk 1kg ($135) at the Chermside BIG W store.
This wasn't your average Easter bunny; this was a one-kilogram, golden-wrapped, milk chocolate giant, and it carried a price tag that was just as hefty—$120!
The shopper couldn't help but express her astonishment online, stating, 'No way… that is more than my grocery shopping.'
She wasn't alone in her reaction.
People were left scratching their heads, wondering why this bunny commanded such a premium price.
'It's crazy because the 100g are only $8 each. I know $80 is still a lot but why such an outrageous price of $120?' one person questioned.
Another pointed out that for the same amount, one could indulge in 'many delicious treats' instead of just one.
Despite the shock, some chocolate enthusiasts admitted they were tempted by the extravagant confection.
However, they planned a more strategic approach—waiting until after Easter in hopes of snagging the bunny at a discounted price.
'I'll be going once Easter is over to see if those bad boys are still available at a special price,' one shopper commented, eyeing a potential post-holiday bargain.
BIG W confirmed that the chocolate bunny is indeed a 'limited edition', and only available in select stores across the country.
'For the chocoholics looking to indulge, BIG W has a Limited Edition 1kg solid Lindt Easter Chocolate Bunny available in a select number of stores while stocks last,' a spokesperson said.
But what's behind the soaring cost of chocolate this Easter?
It turns out that severe weather events in West Africa, a major hub for the world's cocoa production, had led to a surge in chocolate prices.
The El Niño weather phenomenon wreaked havoc on crops, reducing the yield available for chocolate manufacturers.
Since the start of the year, cocoa prices have seen a near 60 per cent increase.
Jane Foley, an Analyst from Rabobank, warned in February, 'We have seen soybeans come down a lot, wheat is relatively flat, but if we are looking ahead to Easter and Easter eggs, well we can expect chocolate to be more expensive, because the prices for that have soared.'
With the current cost-of-living crisis affecting many, people have become hesitant to buy products like this one due to its price.
For those who are concerned about the price, Lindt recently introduced a much less pricey option as an alternative.
Do you have a similar story or a tip on how to score the best Easter deals? Share your experiences and savvy shopping strategies with us in the comments below.
However, one item in particular has caused quite a stir at BIG W, leaving customers both shocked and intrigued.
Over the weekend, a Brisbane mum's shopping trip took an unexpected turn when she stumbled upon a colossal Lindt GOLD BUNNY Milk 1kg ($135) at the Chermside BIG W store.
This wasn't your average Easter bunny; this was a one-kilogram, golden-wrapped, milk chocolate giant, and it carried a price tag that was just as hefty—$120!
The shopper couldn't help but express her astonishment online, stating, 'No way… that is more than my grocery shopping.'
A BIG W shopper was shocked with the 1kg Lindt GOLD BUNNY Milk priced at $120. Credits: Lindt Australia
She wasn't alone in her reaction.
People were left scratching their heads, wondering why this bunny commanded such a premium price.
'It's crazy because the 100g are only $8 each. I know $80 is still a lot but why such an outrageous price of $120?' one person questioned.
Another pointed out that for the same amount, one could indulge in 'many delicious treats' instead of just one.
Despite the shock, some chocolate enthusiasts admitted they were tempted by the extravagant confection.
However, they planned a more strategic approach—waiting until after Easter in hopes of snagging the bunny at a discounted price.
'I'll be going once Easter is over to see if those bad boys are still available at a special price,' one shopper commented, eyeing a potential post-holiday bargain.
BIG W confirmed that the chocolate bunny is indeed a 'limited edition', and only available in select stores across the country.
'For the chocoholics looking to indulge, BIG W has a Limited Edition 1kg solid Lindt Easter Chocolate Bunny available in a select number of stores while stocks last,' a spokesperson said.
But what's behind the soaring cost of chocolate this Easter?
It turns out that severe weather events in West Africa, a major hub for the world's cocoa production, had led to a surge in chocolate prices.
The El Niño weather phenomenon wreaked havoc on crops, reducing the yield available for chocolate manufacturers.
Since the start of the year, cocoa prices have seen a near 60 per cent increase.
Jane Foley, an Analyst from Rabobank, warned in February, 'We have seen soybeans come down a lot, wheat is relatively flat, but if we are looking ahead to Easter and Easter eggs, well we can expect chocolate to be more expensive, because the prices for that have soared.'
With the current cost-of-living crisis affecting many, people have become hesitant to buy products like this one due to its price.
For those who are concerned about the price, Lindt recently introduced a much less pricey option as an alternative.
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i’ll have my usual block thanks but I bet that’ll go up from $7.00 bucks also.
