Kmart’s beauty aisles were about to get a viral-worthy glow-up—and the price tags were just as exciting as the products themselves.

From trending peel-off lip stains to salon-style brow laminations, the retailer’s latest OXX Beauty Collection promised to deliver the internet’s most-wanted looks without the premium price.

And with every item coming in at under $14, beauty fans were ready to test, swatch and stock up.

The OXX Beauty Collection brought together trending formulas and shades for lips, nails, brows and skin—making it easy for shoppers to replicate looks dominating social media without overspending.

Lip lovers had plenty to choose from, with OXX Lipgloss Butters ($6) in Caramel, Raspberry, Marshmallow and Frosting offering a buttery-soft, high-shine finish, while the OXX Soft Matte Lipsticks ($4) came in five colours ranging from deep and moody to bright and bold.

The standout OXX Peel Off Liner Stains ($8) tapped into the viral stain trend, giving long-lasting pigment in Red, Strawberry, Mauve and Nude for that just-bitten effect.

Kmart’s OXX range nails viral beauty trends. Image source: Pexels/Photo By: Kaboompics.com
Disclaimer: This is a stock image used for illustrative purposes only and does not depict the actual person, item, or event described.

Watch the OXX Peel Off Liner Stains in action below.

Source: TikTok/sydneyhillsmummy​

Nail enthusiasts could experiment with the OXX BIAB Nail Polish ($6), a builder-in-a-bottle formula inspired by the ‘nailtok’ trend and available in ten standout shades for an at-home salon look.

Complexion products included the OXX Silk Finish Foundation ($12) in twelve shades for smooth, buildable coverage, and the OXX Silk Finish Concealer ($8) in eight shades designed to brighten and blur without creasing.

Brows got their moment too, with OXX Sculpted Brow ($6) and OXX Laminate Brow Glue ($6) delivering defined arches without a salon booking.

Skincare fans could explore the new OXX Solutions range (from $8), which offered four targeted systems—Hydrate, Breakout, Sensitive and Firming—each dermatologist-tested and approved under the Cruelty Free International Leaping Bunny Program.

Hydrate featured hyaluronic acid and squalane for glow, Breakout used AHA and BHA to tackle congestion, Sensitive calmed with aloe vera and colloidal oatmeal, while Firming boosted elasticity with peptides and collagen.

Nicola Farrell, Business Manager - Beauty at Kmart, said: ‘We know our customers love shopping our beauty section for affordable ways to try new trends, update their routine and express their personal style.

With the new OXX Beauty Collection, we wanted to bring together the latest must-have beauty buys and skincare ingredients our customers are seeing online without the premium price tag. This new range continues our commitment to deliver the latest beauty trends at prices that work for every budget while offering a range that is entirely cruelty free.’

Shoppers could find the new collection in-store, online or through the Kmart app while stocks lasts.

If one product from Kmart’s latest beauty collection is already making waves, it’s the one that combines a viral trend with a tiny price tag.

Shoppers can’t seem to stop talking about this playful peel-and-reveal favourite, praised for its long-lasting colour and satisfying application.

It’s the perfect example of how one affordable item can capture the internet’s attention almost overnight.

Read more: Why social media can’t get enough of Kmart’s new $8 item

Key Takeaways

• Kmart’s OXX Beauty Collection featured trending products for lips, nails, brows and skin.
• All items in the collection were priced under $14.
• The skincare range was cruelty free and dermatologist-tested.
• Shoppers could purchase in-store, online or via the Kmart app.

Which trend from this budget-friendly drop would you try first?

 

[Suzanne rose]

I would definitely not use oxx beauty products.

I have read so many bad reviews from bad skin irritation to lip stick hard to remove to the sponges getting mouldy due to them not drying.

My daughter researches all make up she uses ( she does everyone's make up for weddings ect) oxx make-up is one she keeps away from.

She mostly buys make up from Mecca and yes its expensive but what is used is safe for humans and very moisturising.

Try the oxx foundation, its horrible. I love the foundation from Mecca or from Thin Lizzy which I use a lot of Thin Lizzy make up.

With this one you really get what you pay for

 

[Penny4]

It would be nice for some, but not for me. I use Nude by Nature mineral powder these days. It's often on sale.

 

[Ricci]

I have never worn any make up of any kind.

 

[Clancieblue]

Shoppers like YOU in mind ,what does that mean.

 

[Jest]

I would definitely not use oxx beauty products.

I have read so many bad reviews from bad skin irritation to lip stick hard to remove to the sponges getting mouldy due to them not drying.

My daughter researches all make up she uses ( she does everyone's make up for weddings ect) oxx make-up is one she keeps away from.

She mostly buys make up from Mecca and yes its expensive but what is used is safe for humans and very moisturising.

Try the oxx foundation, its horrible. I love the foundation from Mecca or from Thin Lizzy which I use a lot of Thin Lizzy make up.

With this one you really get what you pay for

i do not follow others recommendations. I trust my own. less is best.

 

[Suzanne rose]

i do not follow others recommendations. I trust my own. less is best.

Neither do I

 

[Jo Piper3]

I have used CoverGirl+Olay simply ageless foundation for years and am always happy with the result. Often it is on special.

 

[Wombat2u2004]

I have never worn any make up of any kind.

Me neither.

 

[Littleboy8]

I would definitely not use oxx beauty products.

I have read so many bad reviews from bad skin irritation to lip stick hard to remove to the sponges getting mouldy due to them not drying.

My daughter researches all make up she uses ( she does everyone's make up for weddings ect) oxx make-up is one she keeps away from.

She mostly buys make up from Mecca and yes its expensive but what is used is safe for humans and very moisturising.

Try the oxx foundation, its horrible. I love the foundation from Mecca or from Thin Lizzy which I use a lot of Thin Lizzy make up.

With this one you really get what you pay for

I’ve been using thin Lizzy it’s great and 100 per cent not tested on animals and not made or tested in china, like a lot of cosmetics it’s made in New Zealand.

 

[Suzanne rose]

I’ve been using thin Lizzy it’s great and 100 per cent not tested on animals and not made or tested in china, like a lot of cosmetics it’s made in New Zealand.

I love the foundation and eye shadow pallet and always buy it on sale

 

[Littleboy8]

I love the foundation and eye shadow pallet and always buy it on sale

My skin is so white I look like a ghost must be cos I’m a pommy I have to use the lightest shade otherwise I’d look awful.

 

[Suzanne rose]

My skin is so white I look like a ghost must be cos I’m a pommy I have to use the lightest shade otherwise I’d look awful.

In winter I'm white but in summer I tan quickly especially if I walk each day

 

[Littleboy8]

In winter I'm white but in summer I tan quickly especially if I walk each day

No tanning for me in summer I just burn and peel

 

[Suzanne rose]

No tanning for me in summer I just burn and peel

I put sunscreen on and walk each day I then get colour
This is me last summer and June this year.

Photos were to compare weight loss

 

[Wombat2u2004]

I put sunscreen on and walk each day I then get colour
This is me last summer and June this year.

Photos were to compare weight loss
View attachment 81649View attachment 81648

You're the same as me. I'm very fair and burn quickly.

 

[Wombat2u2004]

My skin is so white I look like a ghost must be cos I’m a pommy I have to use the lightest shade otherwise I’d look awful.

Where in Pommyland do you come from? If you don't mind me asking.