Kmart’s $79 winter buy has shoppers talking: ‘Best purchase ever!’
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As the mercury drops and the nights grow longer, Aussies everywhere are on the hunt for ways to keep warm without breaking the bank—or sacrificing style.
Enter Kmart’s latest winter sensation: the Flame Effect Fireplace Heater, a $79 gem that’s got shoppers raving and stock flying off the shelves faster than you can say 'snuggle up'.
It’s not just another plug-in heater, either. This nifty little unit is designed to look like a classic, vintage fireplace—complete with a realistic LED log flame that flickers and glows, mimicking the comforting ambiance of a real fire.
Forget those clunky, boxy heaters that stick out like a sore thumb in your lounge room; this one’s all about charm and cosiness, making it a perfect fit for any home, whether you’re in a city apartment or a country cottage.
No wonder it’s currently sold out online and hard to find in stores! Kmart fans have been quick to snap up this winter must-have, and it’s already earned a glowing 4.6-star rating on the retailer’s website.

Shoppers are calling it 'the best purchase ever' and 'perfect for creating the cutest atmosphere for chilly evenings.'
One happy customer even shared a photo of the heater in their lounge, saying it 'warms the room quickly and looks good'—a rare combo in the world of budget heaters.
But it’s not just about looks. The Flame Effect Fireplace Heater packs a punch with two heat settings (900W and 1800W), a thermostat control, and a suite of safety features including overheat protection, a tip-over switch, and a thermal cut-off device. That means you can enjoy the warmth and the ambiance with peace of mind.
One of the standout features, according to reviewers, is the adjustable log flame effect.
Source: @macsreviewz / Tiktok.
You can dial up the brightness to suit your mood, or even use the flame effect without the heater on—perfect for those nights when you want the glow without the extra heat. As one reviewer put it, 'Fantastic warm flame effect makes the room cosy.'
The heater’s popularity has even spilled over onto social media. A recent video by Brisbane artist Phoebe Hofsteede, showing her unboxing and setting up the heater in her cabin retreat, has racked up over 134,000 views.
Also read: Big employers treat workers like numbers in shocking new move
Viewers were quick to comment on the 'cozycore vibe' and 'aesthetically pleasing' look, with many sharing their own love for the heater. 'This is the best purchase ever and I love her in my little villa,' one fan gushed.
Of course, with the cost of living on everyone’s mind, some shoppers have raised concerns about electricity usage.
One commenter lamented, 'We used to have this and I loved it, but my husband got rid of it—apparently our electric bill went up.'
Another added, 'I want one so bad but I’m worried about the electricity bill.' It’s a fair point—while the heater is more energy-efficient than some larger models, it’s always wise to keep an eye on your usage, especially during those long winter nights.

But if you’re looking for a more targeted way to stay toasty, Kmart’s also got you covered with their $27 Heated Foot Warmer.
This clever little device slips right onto your feet, has three adjustable heat settings, and is powered by USB—making it perfect for popping under your desk or using while you watch telly.
It’s been dubbed an 'instant win' for chilly mornings and is a great way to keep warm without heating the whole house.
So, whether you’re after a statement piece that brings both warmth and style, or a sneaky little gadget to keep your toes toasty, Kmart’s winter range is proving to be a hit with Aussies of all ages.
Read next: Kmart drops stunning new homewares early before official August launch
Have you managed to get your hands on the Flame Effect Fireplace Heater, or do you have another winter warmer you swear by? How do you keep cosy without blowing the budget? Share your tips, tricks, and reviews in the comments below!
Enter Kmart’s latest winter sensation: the Flame Effect Fireplace Heater, a $79 gem that’s got shoppers raving and stock flying off the shelves faster than you can say 'snuggle up'.
It’s not just another plug-in heater, either. This nifty little unit is designed to look like a classic, vintage fireplace—complete with a realistic LED log flame that flickers and glows, mimicking the comforting ambiance of a real fire.
Forget those clunky, boxy heaters that stick out like a sore thumb in your lounge room; this one’s all about charm and cosiness, making it a perfect fit for any home, whether you’re in a city apartment or a country cottage.
No wonder it’s currently sold out online and hard to find in stores! Kmart fans have been quick to snap up this winter must-have, and it’s already earned a glowing 4.6-star rating on the retailer’s website.

Kmart shoppers are raving about the $79 Flame Effect Fireplace Heater, praising its stylish vintage look and realistic LED log flame, with many saying it's 'the best purchase ever.' Image source: Kmart.
Shoppers are calling it 'the best purchase ever' and 'perfect for creating the cutest atmosphere for chilly evenings.'
One happy customer even shared a photo of the heater in their lounge, saying it 'warms the room quickly and looks good'—a rare combo in the world of budget heaters.
But it’s not just about looks. The Flame Effect Fireplace Heater packs a punch with two heat settings (900W and 1800W), a thermostat control, and a suite of safety features including overheat protection, a tip-over switch, and a thermal cut-off device. That means you can enjoy the warmth and the ambiance with peace of mind.
One of the standout features, according to reviewers, is the adjustable log flame effect.
Source: @macsreviewz / Tiktok.
You can dial up the brightness to suit your mood, or even use the flame effect without the heater on—perfect for those nights when you want the glow without the extra heat. As one reviewer put it, 'Fantastic warm flame effect makes the room cosy.'
The heater’s popularity has even spilled over onto social media. A recent video by Brisbane artist Phoebe Hofsteede, showing her unboxing and setting up the heater in her cabin retreat, has racked up over 134,000 views.
Also read: Big employers treat workers like numbers in shocking new move
Viewers were quick to comment on the 'cozycore vibe' and 'aesthetically pleasing' look, with many sharing their own love for the heater. 'This is the best purchase ever and I love her in my little villa,' one fan gushed.
Of course, with the cost of living on everyone’s mind, some shoppers have raised concerns about electricity usage.
One commenter lamented, 'We used to have this and I loved it, but my husband got rid of it—apparently our electric bill went up.'
Another added, 'I want one so bad but I’m worried about the electricity bill.' It’s a fair point—while the heater is more energy-efficient than some larger models, it’s always wise to keep an eye on your usage, especially during those long winter nights.

The heater has become so popular it's sold out online and is in low stock at many stores, with a 4.6-star rating on the retailer’s website. Image source: Kmart.
But if you’re looking for a more targeted way to stay toasty, Kmart’s also got you covered with their $27 Heated Foot Warmer.
This clever little device slips right onto your feet, has three adjustable heat settings, and is powered by USB—making it perfect for popping under your desk or using while you watch telly.
It’s been dubbed an 'instant win' for chilly mornings and is a great way to keep warm without heating the whole house.
So, whether you’re after a statement piece that brings both warmth and style, or a sneaky little gadget to keep your toes toasty, Kmart’s winter range is proving to be a hit with Aussies of all ages.
Read next: Kmart drops stunning new homewares early before official August launch
Key Takeaways
- Kmart shoppers are raving about the $79 Flame Effect Fireplace Heater, praising its stylish vintage look and realistic LED log flame, with many saying it's 'the best purchase ever.'
- The heater has become so popular it's sold out online and is in low stock at many stores, with a 4.6-star rating on the retailer’s website.
- Customers love that the adjustable flame effect can be used without the heating function, creating a cosy, ambient atmosphere in any room.
- Some shoppers are concerned about the potential impact on electricity bills, while the $27 Kmart Heated Foot Warmer has also become a sought-after winter must-have for keeping toasty.
Have you managed to get your hands on the Flame Effect Fireplace Heater, or do you have another winter warmer you swear by? How do you keep cosy without blowing the budget? Share your tips, tricks, and reviews in the comments below!