In a delightful collaboration that aims to surprise consumers, a renowned confectionery brand has partnered with another iconic name to unveil a new and unexpected product.

This latest innovation promises to bring a fresh twist to the market, combining the strengths and flavours of both brands in a unique offering.

KitKat, the classic break-time companion, and Peters Drumstick, the quintessential summer indulgence, announced an unexpected collaboration, stirring excitement among chocolate aficionados.

Imagine the nostalgia of biting into a Drumstick cone, the melody of vanilla and chocolate swirling together, now encapsulated in the crisp layers of a KitKat bar.

This isn't just a new flavour; it's a trip down memory lane, a nod to the carefree days of summer and the simple pleasures that we've cherished over the years.

KitKat and Peters Drumstick collaborated on a new chocolate block inspired by the Drumstick ice cream cone. Credit: Tiktok / @nectoriouspapi

The innovative KitKat inspired by Drumstick chocolate block is a fusion of flavours that promises to deliver a double delight.

With a double filling of creamy vanilla and rich chocolate sauce nestled between the iconic oven-baked wafer—all enrobed in smooth milk chocolate—this treat is a textural symphony.

And the best part? There's no need to rummage through the freezer, as this chocolatey homage to the Drumstick can be savoured right from the pantry or fridge.

Nestlé's Head of Marketing, Confectionery Melanie Chen, expressed her enthusiasm for ‘the coolest launch this side of summer’.

‘KitKat lovers enjoy the combination of creamy and crunchy textures, and Drumstick is Australia’s favourite cone, so we know it’s the perfect partnership,’ she stated.

‘Taking the best of both loved products, this is one of the coolest and most delicious collaborations yet.’

Ms Chen mentioned that the bar would undoubtedly ignite the ‘age-old debate of the best temperature to enjoy chocolate’.

‘Whether at room temperature from the pantry or chilled from the fridge,’ she said.

‘We are adding ‘crisp from the freezer’ to this debate with this ice cream-inspired flavour as a new way for Aussies to treat themselves.’

No matter your chocolate consumption preferences, the KitKat inspired by Drumstick is designed for enjoyment and sharing, regardless of the season.

It's a year-round invitation to relive those golden moments, to share stories with grandchildren about the ice creams of yesteryears, and to create new memories over a shared love for chocolate.

This exciting new chocolate is now available at Woolworths and is set to hit other retailers by the end of July.

Following last year's groundbreaking announcement from Nestlé about a significant change to one of their beloved chocolate bars, another exciting development is on the horizon.

KitKat's collaboration with Drumstick to introduce a surprising new product not only showcases innovation but also continues to captivate chocolate enthusiasts.

As Nestlé evolves its offerings, this latest partnership promises to further intrigue consumers, sparking new conversations about chocolate enjoyment and culinary creativity.

Key Takeaways

• KitKat and Peters Drumstick partnered to create a new chocolate block inspired by the Drumstick ice cream cone.
• The new KitKat features a double filling of vanilla and chocolate sauce, an oven-baked wafer, and is coated in milk chocolate.
• Nestlé Head of Marketing, Confectionery Melanie Chen highlighted the partnership as one of the ‘coolest and most delicious collaborations yet’.
• The new flavour is available at Woolworths and will be sold at other retailers starting at the end of July.

Will you be giving this new treat a try? Do you have fond memories associated with either of these iconic brands? Share your stories and let us know if this new product hits the sweet spot for you in the comments below!

 

[Littleboy8]

No wayreally yummy I’m in chocolate heaven I’m drooling