Jim's Mowing shocks Australia with another major change
- Replies 11
Jim's Mowing, a name synonymous with well-kept gardens and iconic green-and-yellow trailers, has branched out in a direction that has, yet again, surprised many Aussies.
Changing gears from lopping hedges to kneading edges, Jim's Group has ventured into a 'wildly new direction', setting its sights on the flourishing health and wellness industry.
In what could be dubbed a surprise pivot, Jim's Group has introduced Jim's Remedial Massage—a new franchise that’s more about life balance than lawn maintenance.
'The health and wellness industry is growing and we look forward to helping people to build a successful business for themselves in this sector,' the company said.
'The mobile massage industry is experiencing strong growth year-on-year in Australia as more people seek out convenient ways to access health and wellness services.'
This expansion is spearheaded by Duan Wang, who expressed enthusiasm over the move.
They also announced that they were looking for professional massage therapists to join the team and that Duan was excited about the opportunity.
Jim’s Remedial Massage is slated to provide relaxing, sports, and prenatal massage therapies to customers seeking a slice of serenity within their own homes, with a starting fee set at $99 for a one-hour session.
This entry into beauty and wellness services first hit the headlines in November of the previous year with the launch of Jim’s Beauty.
Offers included teeth whitening, waxing, spray tans, manicures, pedicures, along with lash and brow services, as well as facials.
They've even tailored a bridal package to pamper customers on their wedding day, offering hair and makeup artistry to meet every matrimonial request.
Behind the brand's expansion is the ever-growing Jim's Group, founded by Jim Penman in 1982 with just a $24 investment.
Today, it is a hub for more than 5,000 franchisees in Australia, New Zealand, Canada, and the United Kingdom.
What started as a one-man mowing mission has grown into a franchise behemoth embracing a vast array of services—from dog washing, construction, finance, pool care, car detailing, plumbing, and even party hire.
They also launched a podcast called Jim’s Podcast.
Social media has buzzed with reactions to Jim's expanding portfolio.
Sally, a mum who stumbled upon Jim’s Beauty, couldn't help but share her amusement on social media, contemplating whether to indulge in the unexpected offerings.
'Should I do it? I'm pretty sure they come to you,' she said in her video.
Her video rapidly garnered over 1.4 million views, sparking widespread curiosity and 223 inquiries.
Despite the excitement surrounding Jim’s new business venture, this service is only available in selected locations.
Members, what are your thoughts about Jim's Mowing's recent expansion? Share them with us in the comments below!
Changing gears from lopping hedges to kneading edges, Jim's Group has ventured into a 'wildly new direction', setting its sights on the flourishing health and wellness industry.
In what could be dubbed a surprise pivot, Jim's Group has introduced Jim's Remedial Massage—a new franchise that’s more about life balance than lawn maintenance.
'The health and wellness industry is growing and we look forward to helping people to build a successful business for themselves in this sector,' the company said.
Jim’s Group has introduced their newest division, Jim’s Remedial Massage. Image source: Instagram/@jimsgroupofficial.
'The mobile massage industry is experiencing strong growth year-on-year in Australia as more people seek out convenient ways to access health and wellness services.'
This expansion is spearheaded by Duan Wang, who expressed enthusiasm over the move.
They also announced that they were looking for professional massage therapists to join the team and that Duan was excited about the opportunity.
Jim’s Remedial Massage is slated to provide relaxing, sports, and prenatal massage therapies to customers seeking a slice of serenity within their own homes, with a starting fee set at $99 for a one-hour session.
This entry into beauty and wellness services first hit the headlines in November of the previous year with the launch of Jim’s Beauty.
Offers included teeth whitening, waxing, spray tans, manicures, pedicures, along with lash and brow services, as well as facials.
They've even tailored a bridal package to pamper customers on their wedding day, offering hair and makeup artistry to meet every matrimonial request.
Behind the brand's expansion is the ever-growing Jim's Group, founded by Jim Penman in 1982 with just a $24 investment.
Today, it is a hub for more than 5,000 franchisees in Australia, New Zealand, Canada, and the United Kingdom.
What started as a one-man mowing mission has grown into a franchise behemoth embracing a vast array of services—from dog washing, construction, finance, pool care, car detailing, plumbing, and even party hire.
They also launched a podcast called Jim’s Podcast.
Social media has buzzed with reactions to Jim's expanding portfolio.
Sally, a mum who stumbled upon Jim’s Beauty, couldn't help but share her amusement on social media, contemplating whether to indulge in the unexpected offerings.
'Should I do it? I'm pretty sure they come to you,' she said in her video.
Her video rapidly garnered over 1.4 million views, sparking widespread curiosity and 223 inquiries.
Despite the excitement surrounding Jim’s new business venture, this service is only available in selected locations.
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