It’s not just the prices: Shoppers reveal why they really love this budget grocer
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If you thought the only thing drawing crowds to your local fruit and veg shop was a bargain on bananas, think again!
There’s a new 'worst-kept secret' in town, and it’s got Aussies talking for reasons that go well beyond the price of lemons.
Let’s set the scene: Skippy’s Fresh Frootz, a humble greengrocer tucked away in Victoria Point, Redland City, just south-east of Brisbane.
Since opening its doors in 2018, Skippy’s has built a reputation for jaw-dropping deals—think five cent lemons, cauliflowers as big as your noggin for $1.99, and avocados for just 99 cents.
In a world where the cost of living continues to climb, these prices are enough to make any savvy shopper do a double-take.
But lately, it’s not just the produce that’s turning heads. The real buzz? The store’s resident heartthrob, Elijah Etri, who’s become something of a local legend—and a social media sensation—thanks to his social media videos promoting Skippy’s weekly specials.
In earlier news, Skippy’s Fresh Frootz was featured for their shockingly low prices and fresh produce, but now, they’re in the spotlight because of Elijah.
Elijah, son of co-founder Sam Eletri, has been front and centre in Skippy’s social media push since 2023, and let’s just say, the internet has noticed.
Women (and a fair few blokes, too) are swooning over the 'Adonis of the Aisle,' with comments ranging from cheeky to downright hilarious. 'Ladies, can we all agree we’re not going to Skippy’s for the prices?' quipped one fan.
Another declared, 'I’m 100 per cent sure everyone is going to Skippy’s for the views, not the prices.' And who could forget the classic: 'Oh hun, can you skip over me a couple of times? Here, Skippy!'
It’s not just Elijah’s good looks that have people talking—his biceps have their own fan club, with one commenter noting, 'Skippy’s arms are getting bigger. Skippy’s been working out.'
The store’s social media feed is a mix of irresistible produce deals and light-hearted banter, making grocery shopping feel more like a trip to the local comedy club (with a side of eye candy).
But behind the fame and cheeky comments lies a serious message. Skippy’s Fresh Frootz isn’t just about cheap fruit and veg—it’s about challenging the supermarket giants and supporting local business during tough economic times.
Source: @skippsy.fresh.frootz / Tiktok.
Elijah and the team have made it their mission to show Aussies that you don’t have to settle for sky-high prices at the big chains.
In one video that’s racked up over 2.3 million views, Elijah promoted watermelon for just 9 cents a kilo—a price you’d be hard-pressed to find anywhere else.
Elijah encourages shoppers to break away from the convenience of the major supermarkets and give independent grocers a go.
'Our prices are a bit more drastic, but other independent grocers are selling produce for cheap too,' he says. 'If more Aussies do that, then more local businesses will open or thrive, and the major supermarkets will realise they can’t get away with everything.'
And the good news keeps coming—Skippy’s is set to open a new store in Cleveland later this year, complete with a juice bar.
So, whether you’re after a bargain, a fresh juice, or just a glimpse of the 'short king' himself, there’s never been a better time to support your local.
Read more: Greengrocer claims ‘greedy’ supermarkets are overcharging for produce
We’d love to hear from you! Have you scored a bargain at your local fruit and veg shop? Do you think the big supermarkets are charging too much? And, just for fun—would you travel across town for a good deal (or a good-looking grocer)? Share your stories, tips, and thoughts in the comments below!
There’s a new 'worst-kept secret' in town, and it’s got Aussies talking for reasons that go well beyond the price of lemons.
Let’s set the scene: Skippy’s Fresh Frootz, a humble greengrocer tucked away in Victoria Point, Redland City, just south-east of Brisbane.
Since opening its doors in 2018, Skippy’s has built a reputation for jaw-dropping deals—think five cent lemons, cauliflowers as big as your noggin for $1.99, and avocados for just 99 cents.
In a world where the cost of living continues to climb, these prices are enough to make any savvy shopper do a double-take.
But lately, it’s not just the produce that’s turning heads. The real buzz? The store’s resident heartthrob, Elijah Etri, who’s become something of a local legend—and a social media sensation—thanks to his social media videos promoting Skippy’s weekly specials.
Skippy’s Fresh Frootz in Victoria Point, QLD, has gone viral not just for its ultra-cheap fruit and veg, but also thanks to grocer Elijah Etri, who’s gaining a loyal following for his good looks on social media. Image source: Skippy’s Fresh Frootz / Facebook.
In earlier news, Skippy’s Fresh Frootz was featured for their shockingly low prices and fresh produce, but now, they’re in the spotlight because of Elijah.
Elijah, son of co-founder Sam Eletri, has been front and centre in Skippy’s social media push since 2023, and let’s just say, the internet has noticed.
Women (and a fair few blokes, too) are swooning over the 'Adonis of the Aisle,' with comments ranging from cheeky to downright hilarious. 'Ladies, can we all agree we’re not going to Skippy’s for the prices?' quipped one fan.
Another declared, 'I’m 100 per cent sure everyone is going to Skippy’s for the views, not the prices.' And who could forget the classic: 'Oh hun, can you skip over me a couple of times? Here, Skippy!'
It’s not just Elijah’s good looks that have people talking—his biceps have their own fan club, with one commenter noting, 'Skippy’s arms are getting bigger. Skippy’s been working out.'
The store’s social media feed is a mix of irresistible produce deals and light-hearted banter, making grocery shopping feel more like a trip to the local comedy club (with a side of eye candy).
But behind the fame and cheeky comments lies a serious message. Skippy’s Fresh Frootz isn’t just about cheap fruit and veg—it’s about challenging the supermarket giants and supporting local business during tough economic times.
Source: @skippsy.fresh.frootz / Tiktok.
Elijah and the team have made it their mission to show Aussies that you don’t have to settle for sky-high prices at the big chains.
In one video that’s racked up over 2.3 million views, Elijah promoted watermelon for just 9 cents a kilo—a price you’d be hard-pressed to find anywhere else.
Elijah encourages shoppers to break away from the convenience of the major supermarkets and give independent grocers a go.
'Our prices are a bit more drastic, but other independent grocers are selling produce for cheap too,' he says. 'If more Aussies do that, then more local businesses will open or thrive, and the major supermarkets will realise they can’t get away with everything.'
And the good news keeps coming—Skippy’s is set to open a new store in Cleveland later this year, complete with a juice bar.
So, whether you’re after a bargain, a fresh juice, or just a glimpse of the 'short king' himself, there’s never been a better time to support your local.
Read more: Greengrocer claims ‘greedy’ supermarkets are overcharging for produce
We’d love to hear from you! Have you scored a bargain at your local fruit and veg shop? Do you think the big supermarkets are charging too much? And, just for fun—would you travel across town for a good deal (or a good-looking grocer)? Share your stories, tips, and thoughts in the comments below!
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