Is Kmart's new kiosk revolutionising shopping?
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Shopping has come a long way in recent years! All the innovations have made finding the items we need and want at stores easier and more convenient.
One such retailer putting technology at the forefront is Kmart, as it makes more effort to streamline the shopping process with an innovative new kiosk currently being trialled.
Kmart recently announced its intention to trial a 'click and collect' kiosk in its stores.
Their goal? To revolutionise shopping by bringing orders to customers via warehouse robotics.
Kmart's General Manager of Property for Kmart and Target, Ben Smith, said that Kmart is ‘focused on constantly finding ways that evolve our customer experience to make shopping easier’.
The Wesfarmers-owned company plans to test this new store addition for the next 12 months.
'We are currently trialling a number of new store elements in our Eastland store [in Melbourne] over the next year to see how these improve customer experience,' Smith said.
'A big part of that is looking at how we use technology to deliver not only productivity improvements in our operations but a better, more seamless customer experience when they come into store.’
'Our automated click and collect system is designed to create a simple, quick experience with a self-service kiosk–where customers get their products delivered automatically via warehouse robotics that works behind the scenes,’ he added.
According to Smith, the company also launched a ‘select and collect' service, ‘which is a [separate] kiosk within the store to shop big and bulky products’.
‘These then get collected via our “direct to boot” service to avoid the inconvenience of moving around large items when shopping, again making shopping a more seamless and convenient experience for our customers.’
Kmart's trial store at their Eastland, Melbourne, was the first time that a 'large format store' trialled this new in-store layout ‘for many years’, according to Smith's post on social media.
'The trial store is a test and learn for Kmart to create an even better experience for our customers,' he said.
Kmart also previously released an unconventional layout in its Eastland, Melbourne branch that places checkouts near the exit. Customers who took part in this trial will experience a more traditional retail layout as they will pay at the front of the store before leaving. Read more about the store’s new layout here.
Members, what do you think of Kmart's new service? Do you think kiosks like these will save us time at checkouts? Share your thoughts with us in the comments below!
One such retailer putting technology at the forefront is Kmart, as it makes more effort to streamline the shopping process with an innovative new kiosk currently being trialled.
Kmart recently announced its intention to trial a 'click and collect' kiosk in its stores.
Their goal? To revolutionise shopping by bringing orders to customers via warehouse robotics.
Kmart's General Manager of Property for Kmart and Target, Ben Smith, said that Kmart is ‘focused on constantly finding ways that evolve our customer experience to make shopping easier’.
Kmart trials a ‘click and collect’ kiosk in its store. Credit: Ben Smith / LinkedIn
The Wesfarmers-owned company plans to test this new store addition for the next 12 months.
'We are currently trialling a number of new store elements in our Eastland store [in Melbourne] over the next year to see how these improve customer experience,' Smith said.
'A big part of that is looking at how we use technology to deliver not only productivity improvements in our operations but a better, more seamless customer experience when they come into store.’
'Our automated click and collect system is designed to create a simple, quick experience with a self-service kiosk–where customers get their products delivered automatically via warehouse robotics that works behind the scenes,’ he added.
According to Smith, the company also launched a ‘select and collect' service, ‘which is a [separate] kiosk within the store to shop big and bulky products’.
‘These then get collected via our “direct to boot” service to avoid the inconvenience of moving around large items when shopping, again making shopping a more seamless and convenient experience for our customers.’
Kmart's trial store at their Eastland, Melbourne, was the first time that a 'large format store' trialled this new in-store layout ‘for many years’, according to Smith's post on social media.
'The trial store is a test and learn for Kmart to create an even better experience for our customers,' he said.
Kmart also previously released an unconventional layout in its Eastland, Melbourne branch that places checkouts near the exit. Customers who took part in this trial will experience a more traditional retail layout as they will pay at the front of the store before leaving. Read more about the store’s new layout here.
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