IKEA Shakes Up Aussie Menus with a Big Plant-Based Surprise!
Members of the Seniors Discount Club, gather around!
There's big news from our Swedish friends at IKEA that's sure to pique your interest and stir up a conversation or two at your next coffee catch-up.
IKEA, the world-famous homewares store—known as much for its Swedish meatballs and maze-like stores as for its innovative flat-pack furniture—in its quest for greener pastures, has planted the seed for a major change to its iconic menus in Australia.
Now, anyone who has ventured down the winding paths of IKEA knows that hunger often strikes midway through.
But, where there once were Swedish meatballs to the rescue, we now witness a brilliant plot twist: A plant-based hot dog is set to claim its rightful spot in 2024!
This new meat-free contender comes with a medley of mouth-watering components like rice protein, onions, apples, salt, and pepper.
The star of the show? Its ability to emulate the distinctive smokey flavour of a classic hot dog.
Remember, 'plant-based' doesn't automatically translate to 'vegan'. With IKEA yet to spill the beans on the comprehensive ingredient list, we're left in the lurch over whether this vegetarian delectable will pass the ultimate vegan test.
Fear not! IKEA is no stranger to vegan delights.
From vegan meatballs, ice cream, and chocolate mousse to an existing veggie dog (whose non-vegan bun, unfortunately, dampens its vegan badge), IKEA has got you covered.
The new plant-based hot dog aims to up the texture game from the current medley of kale, red lentils, carrots and ginger of the veggie dog, delivering a faux-meat feel that's sure to get some tongues wagging!
Helene von Reis, IKEA's Food Manager, said, 'The plant-based hot dog was developed to mimic the texture and sensory experience of biting into the classic IKEA meat-based hot dog.'
The shift to this plant-forward option is in line with IKEA's urgency towards embracing sustainability to trim down the environmental impact against its animal-based counterparts.
Let's detour down memory lane. IKEA's food journey began in 1953, serving just coffee and cake in the cosy nook of its first store in Älmhult, Sweden.
As IKEA began to expand its global footprint, it quickly realised that navigating the maze-like layout of its stores was a hungry job.
Thus, the IKEA food empire was born. From its iconic meatball made of a two-thirds beef and one-third pork blend to the assorted mix of chicken, salmon, vegetarian and plant-based meatballs it offers today, IKEA's food evolution has been nothing short of remarkable.
Plant-based and vegan trends have seen a rise in recent years due to a surge in health consciousness and environmental awareness.
Other food giants have been steering their wheel in this direction, recognising the shift in consumer behaviour towards more sustainable and health-conscious dining choices. IKEA is just joining this worthwhile trend.
So, kudos to IKEA for taking a step in a healthy and environmentally-friendly direction!
Members, are you looking forward to trying the upcoming plant-based hot dog at IKEA? Otherwise, when you visit the store, what is your go-to menu item that you always enjoy?
There's big news from our Swedish friends at IKEA that's sure to pique your interest and stir up a conversation or two at your next coffee catch-up.
IKEA, the world-famous homewares store—known as much for its Swedish meatballs and maze-like stores as for its innovative flat-pack furniture—in its quest for greener pastures, has planted the seed for a major change to its iconic menus in Australia.
Now, anyone who has ventured down the winding paths of IKEA knows that hunger often strikes midway through.
But, where there once were Swedish meatballs to the rescue, we now witness a brilliant plot twist: A plant-based hot dog is set to claim its rightful spot in 2024!
This new meat-free contender comes with a medley of mouth-watering components like rice protein, onions, apples, salt, and pepper.
The star of the show? Its ability to emulate the distinctive smokey flavour of a classic hot dog.
Remember, 'plant-based' doesn't automatically translate to 'vegan'. With IKEA yet to spill the beans on the comprehensive ingredient list, we're left in the lurch over whether this vegetarian delectable will pass the ultimate vegan test.
Fear not! IKEA is no stranger to vegan delights.
From vegan meatballs, ice cream, and chocolate mousse to an existing veggie dog (whose non-vegan bun, unfortunately, dampens its vegan badge), IKEA has got you covered.
The new plant-based hot dog aims to up the texture game from the current medley of kale, red lentils, carrots and ginger of the veggie dog, delivering a faux-meat feel that's sure to get some tongues wagging!
Helene von Reis, IKEA's Food Manager, said, 'The plant-based hot dog was developed to mimic the texture and sensory experience of biting into the classic IKEA meat-based hot dog.'
The shift to this plant-forward option is in line with IKEA's urgency towards embracing sustainability to trim down the environmental impact against its animal-based counterparts.
Let's detour down memory lane. IKEA's food journey began in 1953, serving just coffee and cake in the cosy nook of its first store in Älmhult, Sweden.
As IKEA began to expand its global footprint, it quickly realised that navigating the maze-like layout of its stores was a hungry job.
Thus, the IKEA food empire was born. From its iconic meatball made of a two-thirds beef and one-third pork blend to the assorted mix of chicken, salmon, vegetarian and plant-based meatballs it offers today, IKEA's food evolution has been nothing short of remarkable.
Here’s a little sneak peek of the delicious plant-based hotdog:
Key Takeaways
- IKEA has announced it will introduce a plant-based hot dog to its in-store menus in 2024.
- The new plant-based hot dog is made with rice protein, onion, apple, salt and pepper, and is designed to mimic the smokey flavours of a classic wiener or frankfurter.
- The new addition is part of IKEA’s sustainability move to have less impact on the environment compared with animal-based options.
- This is another step in IKEA’s evolution from its first in-store café in 1953 to now offering a range of food options at its 'bistro', a popular spot for Australia's homewares shoppers.
Plant-based and vegan trends have seen a rise in recent years due to a surge in health consciousness and environmental awareness.
Other food giants have been steering their wheel in this direction, recognising the shift in consumer behaviour towards more sustainable and health-conscious dining choices. IKEA is just joining this worthwhile trend.
So, kudos to IKEA for taking a step in a healthy and environmentally-friendly direction!
Members, are you looking forward to trying the upcoming plant-based hot dog at IKEA? Otherwise, when you visit the store, what is your go-to menu item that you always enjoy?