How Savvy Aussie Shoppers Are Saving BIG, according to Australia Post
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As inflation and living costs wreak havoc on household budgets, savvy individuals have been scouring the internet to find fantastic discounts and deals.
According to Australia Post's latest Inside Australian Online Shopping Report, Australians, especially younger generations, are exercising caution and being more discerning when spending money.
One trend among bargain-hunters is flocking towards events like EOFY (End Of Financial Year sales), Click Frenzy, and others that populate the shopping calendar these days.
Interestingly though, despite this evolving shopping landscape, overall online purchases for 2023 are down 1 per cent from the previous year.
The average spending per shopping spree also dipped by 6 per cent to $105.
Don't mistake this for a decline in the love for online shopping, though! We continue to 'add to cart', with 5.5 million households participating in online retail therapy each month. This marked a growth of 3.9 per cent compared to last year.
The Northern Territory took the front seat in this online shopping extravaganza with an increase of 9.3 per cent this quarter, followed closely by Western Australia and Queensland.
According to Australia Post, young Aussies aged 18 to 34 are seemingly the expert planners, marking their calendars for upcoming sales events.
A notable example is EOFY sales, which saw growth of 4.34 per cent year-on-year.
Australians are also discovering ways to save money by using online retail subscriptions and loyalty programs.
Loyalty programs such as MECCA’s Beauty Loop, along with several bundled services, have contributed to more savings for one in every four shoppers.
Gary Starr of Australia Post said, 'Our love affair with online shopping hasn’t waned, however, cost-of-living pressures are creating short-term headwinds.'
He added, ‘This is an opportunity for retailers to entice customers via sales events, subscriptions or other forms of rewards that create loyalty and repeat purchases.’
Members, we encourage you to take advantage of sales events, loyalty programmes and discount subscriptions.
Share your best bargain stories with us, we would love to hear how you’ve cracked the code to saving more!
According to Australia Post's latest Inside Australian Online Shopping Report, Australians, especially younger generations, are exercising caution and being more discerning when spending money.
Loyalty rewards programs and discounts can help individuals save money by providing exclusive access to discounts, promotions, and special offers not available to the general public. Image by campaign_creators from unsplash
One trend among bargain-hunters is flocking towards events like EOFY (End Of Financial Year sales), Click Frenzy, and others that populate the shopping calendar these days.
Interestingly though, despite this evolving shopping landscape, overall online purchases for 2023 are down 1 per cent from the previous year.
The average spending per shopping spree also dipped by 6 per cent to $105.
Don't mistake this for a decline in the love for online shopping, though! We continue to 'add to cart', with 5.5 million households participating in online retail therapy each month. This marked a growth of 3.9 per cent compared to last year.
The Northern Territory took the front seat in this online shopping extravaganza with an increase of 9.3 per cent this quarter, followed closely by Western Australia and Queensland.
According to Australia Post, young Aussies aged 18 to 34 are seemingly the expert planners, marking their calendars for upcoming sales events.
A notable example is EOFY sales, which saw growth of 4.34 per cent year-on-year.
Australians are also discovering ways to save money by using online retail subscriptions and loyalty programs.
Loyalty programs such as MECCA’s Beauty Loop, along with several bundled services, have contributed to more savings for one in every four shoppers.
By being a member of these programs, individuals can be notified in advance about upcoming sales events, allowing them to plan their purchases and take advantage of significant price reductions. This enables customers to stretch their budgets further and enjoy substantial savings on their desired products or services. Image by Polina Tankilevitch from pexels
Gary Starr of Australia Post said, 'Our love affair with online shopping hasn’t waned, however, cost-of-living pressures are creating short-term headwinds.'
He added, ‘This is an opportunity for retailers to entice customers via sales events, subscriptions or other forms of rewards that create loyalty and repeat purchases.’
Members, we encourage you to take advantage of sales events, loyalty programmes and discount subscriptions.
Share your best bargain stories with us, we would love to hear how you’ve cracked the code to saving more!
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