He dropped an F-bomb during his vows—was it love, nerves, or something else?
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A lavish wedding in Italy set the stage for a moment that had guests laughing—but not everyone online saw the humour.
An Aussie groom’s cheeky seven-word outburst stunned some and delighted others.
Now, a split is forming between those who think it was hilarious and those who found it outright ‘vulgar’.
Entrepreneur James Hachem, known for launching skincare label Alya Skin and fashion brand Sasha Therese, tied the knot with social media influencer Antonia Apostolou in an extravagant ceremony in June.
The wedding, held in Italy, featured all the hallmarks of a modern fairytale—designer fashion, glamorous styling, and of course, plenty of content shared online.
Ms Apostolou, wearing a white gown and flowing veil, posted a clip of the event on social media, where she has more than 100,000 followers and 4 million likes.
She jokingly captioned the video: ‘Aussies in the middle of their elegant Italian wedding.’
The now-viral footage captured Mr Hachem interrupting their vows to declare to the guests: ‘F*** me does she not look insane?’
Ms Apostolou laughed at her husband’s outburst, and the wedding guests appeared amused, clapping and cheering at the unexpected moment.
Shortly after, the ceremony resumed, and Mr Hachem became visibly emotional as the marriage celebrant continued.
The seven-word remark has since gone viral, racking up over 500,000 views and triggering strong reactions.
Supporters saw it as sweet and spontaneous, with comments like ‘gold’, ‘you married the right man’, and ‘best moment’.
One person suggested: ‘He was nervous and blurted out what he thinks. Kind of cute.’
Another wrote: ‘I feel like this could be a red flag but weird because I sort of like it too.’
Source: TikTok/antoniahachem
Others defended the comment by calling it a quintessential Aussie moment and said the backlash highlighted cultural differences.
‘Can’t get more Aussie than this,’ one user insisted.
But critics felt the language spoiled what could have been a timeless memory.
‘That ruined the classy moment,’ one comment read.
‘I would be mortified,’ another said, while one viewer admitted: ‘I would die of embarrassment.’
Some labelled the remark as ‘bogan’ or ‘proof money can’t buy class’.
Others were harsher still, calling it ‘disrespectful’, ‘vulgar’, and saying it gave them the ‘ick’.
If that viral wedding moment left you wondering where the line is between cheeky and inappropriate, you're not alone.
Weddings can bring out strong opinions—especially when guests or even family members make choices that overshadow the couple’s big day.
Here’s another story that sparked debate, this time over an outfit that stole the spotlight for all the wrong reasons.
Read more: Could this wedding guest's shocking outfit choice ruin the bride's big day?
Does dropping a swear word in a heartfelt moment ruin the magic—or make it more real?
An Aussie groom’s cheeky seven-word outburst stunned some and delighted others.
Now, a split is forming between those who think it was hilarious and those who found it outright ‘vulgar’.
Entrepreneur James Hachem, known for launching skincare label Alya Skin and fashion brand Sasha Therese, tied the knot with social media influencer Antonia Apostolou in an extravagant ceremony in June.
The wedding, held in Italy, featured all the hallmarks of a modern fairytale—designer fashion, glamorous styling, and of course, plenty of content shared online.
Ms Apostolou, wearing a white gown and flowing veil, posted a clip of the event on social media, where she has more than 100,000 followers and 4 million likes.
Viral clip captures groom’s bold wedding remark. Image source: TikTok/antoniahachem
She jokingly captioned the video: ‘Aussies in the middle of their elegant Italian wedding.’
The now-viral footage captured Mr Hachem interrupting their vows to declare to the guests: ‘F*** me does she not look insane?’
Ms Apostolou laughed at her husband’s outburst, and the wedding guests appeared amused, clapping and cheering at the unexpected moment.
Shortly after, the ceremony resumed, and Mr Hachem became visibly emotional as the marriage celebrant continued.
The seven-word remark has since gone viral, racking up over 500,000 views and triggering strong reactions.
Supporters saw it as sweet and spontaneous, with comments like ‘gold’, ‘you married the right man’, and ‘best moment’.
One person suggested: ‘He was nervous and blurted out what he thinks. Kind of cute.’
Another wrote: ‘I feel like this could be a red flag but weird because I sort of like it too.’
Source: TikTok/antoniahachem
Others defended the comment by calling it a quintessential Aussie moment and said the backlash highlighted cultural differences.
‘Can’t get more Aussie than this,’ one user insisted.
But critics felt the language spoiled what could have been a timeless memory.
‘That ruined the classy moment,’ one comment read.
‘I would be mortified,’ another said, while one viewer admitted: ‘I would die of embarrassment.’
Some labelled the remark as ‘bogan’ or ‘proof money can’t buy class’.
Others were harsher still, calling it ‘disrespectful’, ‘vulgar’, and saying it gave them the ‘ick’.
If that viral wedding moment left you wondering where the line is between cheeky and inappropriate, you're not alone.
Weddings can bring out strong opinions—especially when guests or even family members make choices that overshadow the couple’s big day.
Here’s another story that sparked debate, this time over an outfit that stole the spotlight for all the wrong reasons.
Read more: Could this wedding guest's shocking outfit choice ruin the bride's big day?
Does dropping a swear word in a heartfelt moment ruin the magic—or make it more real?
