Have you heard about Vegemite’s new flavour fusion with ABE’S bagels?

The ritual of rummaging through the kitchen cupboard to find the Vegemite jar, meticulously chopping up cheese, and then assembling it all together on a slice of bread or a bagel is a familiar task for many.

But what if you could skip all that and still enjoy a delicious snack?



Enter the Vegemite Cheese Bagels. This limited-edition product, which hit Coles shelves across the country recently, offers a pre-made, ready-to-eat version of the beloved Aussie combo.

All you need to do is toast them and add a dollop of butter, and voila! Your snack is served.


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ABE’S bagels and Vegemite have joined together to create a new way to enjoy a new Aussie delight. Credit: ABE'S Bagels / Vegemite


The bagels are generously loaded with Vegemite and topped with a delicious layer of cheese. The result is a perfect balance of flavours—the salty, umami taste of Vegemite complemented by the creamy, rich cheese flavour, all wrapped up in a chewy, freshly baked bagel.

Catherine Parlane, Head of Growth at ABE'S Bagels, expressed her excitement about the collaboration, stating, 'ABE'S Bagels and Vegemite are very excited about this collaboration, it is the perfect weekend breakfast for all the family.’

‘Vegemite and Cheese is an iconic pairing, and ABE'S has brought this into 2024 through our delicious bagels.'

‘These have the perfect balance of bagel chew, cheesy topping and vegemite hit. We've created a bagel that stands out in a league of its own,’ she added.



ABE'S, a brand that has been baking bagels for over 26 years, has ensured that the Vegemite Cheese Bagel maintains the perfect chewiness by using high-quality ingredients.

Mary Stafford, Head of Spreads at Bega Group, added, 'This new release sees the iconic flavour duo of Vegemite and cheese take on a bagel-shaped twist.’

‘Better yet, it's delicious lathered with Vegemite for a mitey kick that tastes like Australia.'

The ABE'S Vegemite Cheese bagels became available on 29 January 2024.

But hurry, it’s available for a limited time only at Coles stores for a recommended retail price (RRP) of $5.50!



Vegemite also previously joined forces with Bega to create a promising new product available at Woolworths.

The Bega Cream Cheese with Vegemite created a buzz among food bloggers and enthusiasts. Check out the fusion of these two iconic brands here.
Key Takeaways
  • ABE'S Bagels has partnered with Vegemite to create a new Vegemite Cheese Bagel, available at Coles supermarkets.
  • The limited-edition bagels combine Vegemite and cheese, offering a convenient and tasty Australian snack.
  • The product is expected to be popular as it streamlines the process of enjoying the iconic pairing of Vegemite and cheese.
  • The new bagels will be sold for a limited time nationwide, with an RRP of $5.50 starting from 29 January 2024.
What are your thoughts on this new product, members? Have you seen it in stores, or have you tried it yet? Share them with us in the comments below!
 
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Not changing my way as far as Vegemite is concerned.
For me, it's fresh baked bread, scrape of Marj, slice of Kraft and attack like a hungry wolf.
Not so sure about the bagel format.
 
Tried a toasted one today but not without smothering it in Vegemite first. As for Vegemite Chocolate, adored that as well. Just wish they would bring back Vegemite Chips. Everything tastes better with Vegemite.
 

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