Have you ever noticed this hidden detail in the Coles supermarket logo?
- Replies 8
Even if you've been shopping at Coles for some time now, you might not have noticed something missing from the familiar red logo—the iconic red and orange ball that graced the supermarket's signage for decades.
But why the sudden disappearance of the red and orange 'orb'?
A recent post on social media pondered on this very question which led some nostalgic shoppers to share their theories.
'Why did Coles take the ball out of their logo anyway?' One asked.
As it turns out, the red ball has a fascinating history tied to Coles' origins with New World, which formed the supermarket’s brand for many years.
'I feel it was the last remnant of the ‘New World’ branding, which ran from the 1960s to 1990s,' someone replied.
While another agreed and said: 'Absolutely. For those who don’t know, this is a picture of the first Coles supermarket, which Coles branded as and everyone called New World.'
'The space race was ramping up, people were hyped on the idea of “progress”, and the whole branding was based around that.’
'The concept of a butcher, grocer, and deli all being under one roof was considered extraordinary.’
'Coles New World wasn’t rebranded to Coles Supermarkets until 1991 when the circle/globe logo was added as a remnant.'
Other users chimed in and shared their theories, with one saying: 'Just a guess. Without graphics and extra colours, the logo is cheaper. Probably not by much, but times that by the millions of products, it probably adds up,'
'This is speculation only, but it just barely looks like the MasterCard logo. Maybe they dropped it to avoid confusion?' Another suggested.
One user asked: 'Do any stores still have this branding? Like Eastwood, NSW Woolworths still has the old Woolworths branding.'
'All modern logos have to be simplistic and boring now,' another commented.
And a third added: 'Love the ball. Always wondered about it.'
In other news, an eagle-eyed shopper pointed out an easy-to-miss detail on Chemist Warehouse’s sign that has left many users stunned.
On the front of many Chemist Warehouse stores, the store's slogans in their distinctive colours include 'Chemist Warehouse', 'Discount Chemist' and 'Australia’s Cheapest Chemist'.
‘Have you ever noticed that Chemist Warehouse has all those big signs saying “AUSTRALIA’S CHEAPEST CHEMIST!”’
‘But if you look closer, it has “is this?” in small writing before it,’ the shopper shared.
The tiny detail has stunned many social media users, with many sharing that they’ve never noticed it before.
You can read more about this here.
Members, have you also noticed any changes in certain brand logos in the past years? Share them with us in the comments below!
But why the sudden disappearance of the red and orange 'orb'?
A recent post on social media pondered on this very question which led some nostalgic shoppers to share their theories.
'Why did Coles take the ball out of their logo anyway?' One asked.
Coles has removed the red and orange ball in the latest version of their logo. Image sources: Coles (left), Reddit (right).
As it turns out, the red ball has a fascinating history tied to Coles' origins with New World, which formed the supermarket’s brand for many years.
'I feel it was the last remnant of the ‘New World’ branding, which ran from the 1960s to 1990s,' someone replied.
While another agreed and said: 'Absolutely. For those who don’t know, this is a picture of the first Coles supermarket, which Coles branded as and everyone called New World.'
Coles was branded as New World Supermarket in the early 1960s. Image source: Facebook/Old Dandenong.
'The space race was ramping up, people were hyped on the idea of “progress”, and the whole branding was based around that.’
'The concept of a butcher, grocer, and deli all being under one roof was considered extraordinary.’
'Coles New World wasn’t rebranded to Coles Supermarkets until 1991 when the circle/globe logo was added as a remnant.'
Other users chimed in and shared their theories, with one saying: 'Just a guess. Without graphics and extra colours, the logo is cheaper. Probably not by much, but times that by the millions of products, it probably adds up,'
'This is speculation only, but it just barely looks like the MasterCard logo. Maybe they dropped it to avoid confusion?' Another suggested.
One user asked: 'Do any stores still have this branding? Like Eastwood, NSW Woolworths still has the old Woolworths branding.'
'All modern logos have to be simplistic and boring now,' another commented.
And a third added: 'Love the ball. Always wondered about it.'
In other news, an eagle-eyed shopper pointed out an easy-to-miss detail on Chemist Warehouse’s sign that has left many users stunned.
On the front of many Chemist Warehouse stores, the store's slogans in their distinctive colours include 'Chemist Warehouse', 'Discount Chemist' and 'Australia’s Cheapest Chemist'.
‘Have you ever noticed that Chemist Warehouse has all those big signs saying “AUSTRALIA’S CHEAPEST CHEMIST!”’
‘But if you look closer, it has “is this?” in small writing before it,’ the shopper shared.
The tiny detail has stunned many social media users, with many sharing that they’ve never noticed it before.
You can read more about this here.
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