In the world of fashion, keeping up with the latest trends can often mean emptying your wallet for a single statement piece. But what if you could snag that designer look without the designer price tag? That's exactly what stylish Aussies are doing, thanks to a sensational find at Kmart that's causing quite the stir.

The item in question? A chic $12 Kmart Heart Crossbody Bag that's a spitting image of the coveted Le Coeur leather shoulder bag from the luxury label Alaia, which can set you back as much as $1,820. This affordable dupe is not just a steal; it's a fashion statement that's accessible to all.


The Kmart version comes in two classic colors – a vibrant red 'strawberry' and an elegant black – and is designed to add a touch of sophistication to any outfit, whether you're dressing up for a night out or keeping it casual for a day around town. Its playful heart shape and practical features, including an adjustable shoulder strap and top zip enclosure, make it both a stylish and sensible choice.


Sue Kerr, the savvy shopper behind the Instagram account sueshomefinds, was among the first to spotlight this 'iconic' heart-shaped bag. Her post showcasing the chic style at a bargain price has since captured the hearts of many fashion enthusiasts across the country.


The buzz around this 'ultimate' dupe has been so intense that the bags are flying off the shelves, with many shoppers lamenting that they 'can't find it anywhere.' The demand is a testament to the bag's eye-catching style, which offers a slice of Parisian-style glamour without the hefty price tag.

This isn't the first time Kmart has wowed fashion-forward Aussies with their budget-friendly versions of high-end designs. Following the success of a $10 tank top that bore a striking resemblance to a $660 celebrity-approved top from luxury Spanish fashion house Loewe, Kmart has proven that they have their finger on the pulse of what's hot in fashion – and how to make it affordable.

The Kmart sleeveless embroidery top, which came in both black and white, was another example of how the retailer is providing cash-strapped Australians with the opportunity to 'glow up' their wardrobe without breaking the bank. The top's ribbed, cotton fabric and stylish design had some customers claiming it looked 'even better' than the original.


For those who have been struggling to get their hands on these 'ultimate' budget accessories in stores, there's good news: they're currently available from Kmart online. But you'll have to act fast – with such high demand and rave reviews, these designer dupes won't be around for long.

So, if you're looking to update your accessory game with some affordable chic, head to Kmart's website or brave the crowds at your local store. And remember, fashionistas, it's not about the price tag on your bag; it's about the style you carry it with.
We at the Seniors Discount Club are always on the lookout for deals that help you stay stylish on a budget. Have you found any incredible designer dupes recently? Share your finds in the comments below and let's help each other stay fabulous for less!