
Imagine queuing for a burger so iconic it has been called 'the Dom Perignon of hot dog stands.'
Picture the first bite of a ShackBurger melting in your mouth while the tennis court buzzes behind you.
For Australian food lovers, this moment is finally arriving.
Shake Shack, the beloved American burger brand, is set to make its Australian debut as a pop-up at the 2026 Australian Open.
From 12 January to 1 February, Melbourne Park will host the cult-favourite chain, giving Aussies their first taste of the brand that started as a humble hot dog cart in New York's Madison Square Park.
The story began in 2001 when renowned restaurateur Danny Meyer launched the cart to support the park's first art installation.
Its popularity was instant, running for three summers before Meyer was asked to open a permanent kiosk, which launched in July 2004.
Meyer envisioned Shake Shack as the 'anti-McDonald's,' serving elevated versions of American classics with a focus on quality ingredients and warm hospitality.
Danny Meyer: the man behind the shack
Danny Meyer is the celebrated restaurateur behind Union Square Hospitality Group, which includes acclaimed New York establishments like Union Square Café and Gramercy Tavern.
His philosophy centres on 'hospitality'—creating uplifting experiences that go beyond just good food.
Meyer was also a charter member of the Madison Square Park Conservancy, helping to revitalise the once-troubled park into the thriving community space it is today.
The response to Shake Shack was extraordinary, with crowds queuing for hours just to taste the food.
Even today, the original location maintains wait times of over an hour when the weather is pleasant.
What sets Shake Shack apart is its dedication to quality, value, and hospitality, creating a cult following that extends far beyond typical fast food.
The numbers tell the story: average U.S. store revenue is more than double that of McDonald's.
Since 2004, Shake Shack has expanded to over 520 locations globally, including more than 335 across 33 U.S. states and over 185 international sites in cities like London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo and Seoul.
At the Australian Open, fans can expect the signature ShackBurger—a single cheeseburger with a smashed Angus beef patty, melted American cheese, tomato, lettuce, and the famous ShackSauce on a toasted potato bun.
There will also be an exclusive Australian Open Shake, available only at TOPCOURT during January, with the pop-up operating at both TOPCOURT and John Cain Arena throughout the tournament.
'The Dom Perignon of hot dog stands'.
Social media reactions show some concern over pricing, with one person commenting: 'I hope it's not $40 a burger at Australian Open.'
While food at major sporting events can be pricey, Shake Shack’s philosophy has always been 'high-quality food at a great value.'
Locations worldwide often tailor their menus to local tastes, such as the Coral Gables, Florida location offering 'Key Lime Pie Oh My' and 'Cookie Cubana,' and Philadelphia serving the 'Liberty Shell' dessert.
This suggests that Shake Shack’s Australian offerings might eventually include local flavours.
The 2026 Australian Open promises more than just burgers, with returning favourites like Peach Melbourne dessert and new drinks like the Grey Goose Lemon Ace Cocktail, which debuted last year following the success of the US Open's Honey Deuce cocktail.
Other highlights include French-inspired snack boxes curated by Nik Hill from Porcine, the return of the AO Frappe, Japanese convenience store-style offerings from Suupaa, and selections from Vic's Meat, The Chef's Butcher, Fishbowl, and Hector's Deli.
Why this matters for Australian food culture
- First time this globally acclaimed brand comes to Australia
- Represents growing trend of premium 'fast-casual' dining
- Part of Australian Open's strategy to become a complete cultural experience
- Could signal permanent Australian expansion if successful
Tennis Australia's Head of Product Growth and Innovation Fern Barrett said: 'We're committed to making the AO not just the best Grand Slam on court, but also the best off-court, and food and drink are central to that experience.'
For many Australian tennis fans, their first Shake Shack experience will be forever linked with the excitement of the Australian Open.
What This Means For You
Shake Shack is making its Australian debut as a pop-up at the 2026 Australian Open, bringing a taste of New York’s iconic burger scene to Melbourne.
The brand’s founder, Danny Meyer, built a global burger empire by focusing on hospitality and quality ingredients, transforming a simple hot dog cart into a cult-favourite destination.
Visitors to the Melbourne pop-up can look forward to enjoying the signature ShackBurger and an exclusive Australian Open Shake, a menu created just for this event.
This arrival highlights the growing trend of premium ‘fast-casual’ dining in Australia and could even signal the start of a permanent expansion, giving locals a chance to experience world-class burgers long after the tournament ends.
If the idea of indulging in elevated fast-casual dining has you thinking about upgrading your own meals at home, there’s another story worth checking out.
A MasterChef star shares a simple $15 dinner secret that transforms everyday ingredients into a restaurant-quality experience.
It’s a perfect follow-up for anyone inspired by the creativity and quality behind Shake Shack’s menu, showing how to bring that same flavourful touch to your own kitchen.
Read more: MasterChef star reveals $15 dinner secret that will transform your meals!
Iconic US burger chain finally comes to Australia — Covers Shake Shack’s Australian debut at the 2026 Australian Open and provides context on the brand’s global reputation.
[https://www.news.com.au/lifestyle/food/eat/iconic-us-burger-chain-finally-comes-to-australia/news-story/f5763deb8aea305b226016af3f88f223(https://www.news.com.au/lifestyle/f...story/f5763deb8aea305b226016af3f88f223[/URL)]
Shake Shack — Pentagram — Overview of Shake Shack’s branding and design, including a quote describing it as “the Dom Perignon of hot dog stands.”
[https://www.pentagram.com/work/shake-shack/story(https://www.pentagram.com/work/shake-shack/story[/URL)]
Shake Shack — Madison Square Park Conservancy — Details the origin of Shake Shack, starting as a hot dog cart in 2001 by Danny Meyer to support an art installation.
[https://madisonsquarepark.org/park/park-guide/location/shake-shack/(https://madisonsquarepark.org/park/park-guide/location/shake-shack/[/URL)]
Shake Shack — Madison Square Park Conservancy — Explains the popularity of the cart and its evolution into a permanent kiosk in July 2004.
[https://madisonsquarepark.org/park/park-guide/location/shake-shack/(https://madisonsquarepark.org/park/park-guide/location/shake-shack/[/URL)]
Shake Shack — Wikipedia — Confirms the permanent kiosk opening in 2004 and provides historical context for the brand’s expansion.
[https://en.wikipedia.org/wiki/Shake_Shack(https://en.wikipedia.org/wiki/Shake_Shack[/URL)]
What It Is Like To Eat At The First Shake Shack And How That Has Changed — Mashed — Discusses Danny Meyer conceptualising Shake Shack as the ‘anti-McDonald’s’ with a focus on elevated roadside classics.
[https://www.mashed.com/1316573/what-it-is-like-eat-first-shake-shack/(https://www.mashed.com/1316573/what-it-is-like-eat-first-shake-shack/[/URL)]
SHAKE SHACK MADISON SQUARE PARK — Tripadvisor — Highlights the menu’s elevated versions of American classics, including Angus beef burgers and hand-spun milkshakes.
[https://www.tripadvisor.com/Restaurant_Review-g60763-d24104174-Reviews-Shake_Shack_Madison_Square_Park-New_York_City_New_York.html(https://www.tripadvisor.com/Restaur...quare_Park-New_York_City_New_York.html[/URL)]
Shake Shack — From Madison Square Park Hot Dog Stand to Global Phenomenon — Notes that even the original location maintains wait times of over an hour when the weather is pleasant.
[https://experiencenomad.com/shake-shack-from-madison-square-park-hot-dog-stand-to-global-phenomenon/(https://experiencenomad.com/shake-s...rk-hot-dog-stand-to-global-phenomenon/[/URL)]
SHAKE SHACK MADISON SQUARE PARK — Yelp — Explains Shake Shack’s dedication to high-quality food, value, and hospitality, creating a cult following.
[https://www.yelp.com/biz/shake-shack-madison-square-park-new-york-3(https://www.yelp.com/biz/shake-shack-madison-square-park-new-york-3[/URL)]
Shake Shack — From Madison Square Park Hot Dog Stand to Global Phenomenon — Reports that average store revenue in the U.S. is more than double that of McDonald’s.
[https://experiencenomad.com/shake-shack-from-madison-square-park-hot-dog-stand-to-global-phenomenon/(https://experiencenomad.com/shake-s...rk-hot-dog-stand-to-global-phenomenon/[/URL)]
SHAKE SHACK MADISON SQUARE PARK — Yelp — Details the company’s global expansion to over 520 locations since opening the first Shack in 2004.
[https://www.yelp.com/biz/shake-shack-madison-square-park-new-york-3(https://www.yelp.com/biz/shake-shack-madison-square-park-new-york-3[/URL)]
The History of Shake Shack — Notes that Shake Shack locations worldwide adapt their menus to regional tastes, such as desserts unique to certain cities.
[https://www.backthenhistory.com/articles/the-history-of-shake-shack(https://www.backthenhistory.com/articles/the-history-of-shake-shack[/URL)]
What are your thoughts on international food chains coming to major Australian sporting events?