Frustrated by confusing takeaway menus? This might explain what’s really going on
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What looks like a single burger shop in a quiet Victorian suburb is hiding a surprising secret.
From the outside, it seems like any other takeaway joint—but behind the scenes, there’s far more going on than meets the eye.
A closer look reveals an unexpected web of restaurants all operating from the same kitchen.
On Melbourne’s High Street in Berwick, a small burger shop stood with little fanfare.
From the outside, it looked like just another casual eatery—Burgur, the sign read. But for those who scrolled through food delivery apps, 44 High St told a very different story.
Hidden beneath this single storefront was a maze of menus, brands and cuisines.
According to listings on Uber Eats, the address was linked to at least 15 different restaurants, offering everything from Mexican fare to fried chicken and ice cream.
Names like Mad Mexican, IN OUT BUNS, GOLD BUNS, CHICKEN, MELT SHOP and Wrap’d were just a few of the many labels tied to the same kitchen.
To the average customer, it appeared as if a bustling food district was operating out of a single location.
Some diners, eager to try something new, found themselves ordering the same meal under different names—without even realising it.
One user took to social media, saying: ‘Ghost kitchens have gone too far.’
Another replied: ‘Ghost kitchens have existed for a long time on all food delivery platforms.’
The term ‘ghost kitchen’ referred to a growing trend—restaurants that operated solely for delivery, without the need for a traditional public-facing venue. This setup had boomed during the COVID-19 lockdowns, and businesses continued to take advantage of the model long after restrictions lifted.
On Google Maps, the Berwick address showed only Burgur. But on delivery platforms, it was a virtual food court.
Other names included MAD TACO, BurgerFI, Milky Bun, WING WING, Milky Scoop, Ronys, Mr. Chips Man and American Fri. Many menus featured identical items—sometimes even using the same photos—but with slight differences in pricing or delivery fees.
Frustrated diners shared their experiences online, with one person revealing they were caught out multiple times by the same address.
‘Ordered one of the worst burgers of my life. “Won’t buy from them again” I thought. Ordered from what I thought was a different burger joint a week or so later. Then watched as the driver collects from the same damn place (fool me once),’ they said.
‘Later had some terrible, tasteless, watery Indian food. Next time I ordered from what I thought was a different joint. Watched in dismay as the driver picks up at the same place, which was as terrible as the first (fool me twice).’
They added: ‘Once again ordered from what I thought was yet a different Indian place. The cry of pain when I see the driver stopping out the front of the first one (fool me thrice).’
That user said they had since stopped using Uber Eats altogether.
Others approached the trend with a mix of sarcasm and disbelief.
One person joked: ‘We should all buy frozen meals from ALDI and open ghost kitchens.’
Another claimed to have submitted complaints but saw no visible changes.
When questioned about the setup at 44 High St, Uber Eats confirmed that all 14 virtual brands were ‘legitimate and compliant businesses’.
‘A virtual restaurant allows chefs and business owners to utilise the space they already have in their kitchens, to try cooking new cuisines and reach new customers with online-only brands,’ a spokesperson said.
‘Uber Eats gives restaurants across Australia the flexibility to choose how they partner with us, while continuing to meet our standard requirements and community guidelines.’
From a legal perspective, the arrangement held up. University of Sydney corporate law and insolvency professor Jason Harris said the practice did not breach Australian Consumer Law.
‘A company can operate multiple businesses with multiple brands,’ he told *7NEWS.com.au*. ‘All the different toothpaste brands are owned by the same company.’
Burgur has been contacted for comment.
It’s not the first time food delivery apps have raised eyebrows.
In another story, a customer shared how one small message completely changed their experience with a takeaway order—proving that what happens behind the scenes isn’t always what you expect.
If you’ve ever added a note to your order, this one might hit close to home.
Read more: ‘It really is that simple’: How a kind message scored a free treat on Uber Eats
As the lines between real restaurants and virtual kitchens continue to blur, many are left wondering whether transparency has taken a back seat to convenience.
For those who value knowing exactly where their food comes from, it’s a shift that raises eyebrows.
Have you ever discovered that your takeaway came from a different place than you expected?
From the outside, it seems like any other takeaway joint—but behind the scenes, there’s far more going on than meets the eye.
A closer look reveals an unexpected web of restaurants all operating from the same kitchen.
On Melbourne’s High Street in Berwick, a small burger shop stood with little fanfare.
From the outside, it looked like just another casual eatery—Burgur, the sign read. But for those who scrolled through food delivery apps, 44 High St told a very different story.
Hidden beneath this single storefront was a maze of menus, brands and cuisines.
Quiet shopfront conceals ghost kitchen network. Image source: Uber Eats
According to listings on Uber Eats, the address was linked to at least 15 different restaurants, offering everything from Mexican fare to fried chicken and ice cream.
Names like Mad Mexican, IN OUT BUNS, GOLD BUNS, CHICKEN, MELT SHOP and Wrap’d were just a few of the many labels tied to the same kitchen.
To the average customer, it appeared as if a bustling food district was operating out of a single location.
Some diners, eager to try something new, found themselves ordering the same meal under different names—without even realising it.
One user took to social media, saying: ‘Ghost kitchens have gone too far.’
Another replied: ‘Ghost kitchens have existed for a long time on all food delivery platforms.’
The term ‘ghost kitchen’ referred to a growing trend—restaurants that operated solely for delivery, without the need for a traditional public-facing venue. This setup had boomed during the COVID-19 lockdowns, and businesses continued to take advantage of the model long after restrictions lifted.
On Google Maps, the Berwick address showed only Burgur. But on delivery platforms, it was a virtual food court.
Other names included MAD TACO, BurgerFI, Milky Bun, WING WING, Milky Scoop, Ronys, Mr. Chips Man and American Fri. Many menus featured identical items—sometimes even using the same photos—but with slight differences in pricing or delivery fees.
Frustrated diners shared their experiences online, with one person revealing they were caught out multiple times by the same address.
‘Ordered one of the worst burgers of my life. “Won’t buy from them again” I thought. Ordered from what I thought was a different burger joint a week or so later. Then watched as the driver collects from the same damn place (fool me once),’ they said.
‘Later had some terrible, tasteless, watery Indian food. Next time I ordered from what I thought was a different joint. Watched in dismay as the driver picks up at the same place, which was as terrible as the first (fool me twice).’
They added: ‘Once again ordered from what I thought was yet a different Indian place. The cry of pain when I see the driver stopping out the front of the first one (fool me thrice).’
That user said they had since stopped using Uber Eats altogether.
Others approached the trend with a mix of sarcasm and disbelief.
One person joked: ‘We should all buy frozen meals from ALDI and open ghost kitchens.’
Another claimed to have submitted complaints but saw no visible changes.
When questioned about the setup at 44 High St, Uber Eats confirmed that all 14 virtual brands were ‘legitimate and compliant businesses’.
‘A virtual restaurant allows chefs and business owners to utilise the space they already have in their kitchens, to try cooking new cuisines and reach new customers with online-only brands,’ a spokesperson said.
‘Uber Eats gives restaurants across Australia the flexibility to choose how they partner with us, while continuing to meet our standard requirements and community guidelines.’
From a legal perspective, the arrangement held up. University of Sydney corporate law and insolvency professor Jason Harris said the practice did not breach Australian Consumer Law.
‘A company can operate multiple businesses with multiple brands,’ he told *7NEWS.com.au*. ‘All the different toothpaste brands are owned by the same company.’
Burgur has been contacted for comment.
It’s not the first time food delivery apps have raised eyebrows.
In another story, a customer shared how one small message completely changed their experience with a takeaway order—proving that what happens behind the scenes isn’t always what you expect.
If you’ve ever added a note to your order, this one might hit close to home.
Read more: ‘It really is that simple’: How a kind message scored a free treat on Uber Eats
As the lines between real restaurants and virtual kitchens continue to blur, many are left wondering whether transparency has taken a back seat to convenience.
For those who value knowing exactly where their food comes from, it’s a shift that raises eyebrows.
Have you ever discovered that your takeaway came from a different place than you expected?
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