Ferrero Rocher expands their iconic range to the freezer aisle

Get ready to indulge in a chocolatey delight like no other! Ferrero Rocher, the iconic chocolate brand that has been synonymous with luxury and decadence, has recently launched an exciting new product that is taking the Aussie market by storm.

Introducing Ferrero Rocher ice cream sticks – a mouth-watering combination of creamy hazelnut ice cream, coated with smooth milk chocolate and a luscious hazelnut swirl. These delectable treats have been a huge hit in Europe and have finally made their way to Australian Woolworths shelves.



These gourmet goodies are for anyone looking to add a touch of sophistication to their dessert game, priced at $12 for a 4-pack.

And if that's not enough to entice you, Ferrero has also released Raffaello ice cream sticks, which combine the brand's famous coconut, almond, and white chocolate flavours into an equally irresistible frozen treat.


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Aussies are 'racing' to their local Woolies to snag the chocolate brand's hazelnut-swirled ice cream sticks, as well as the Ferrero Raffaelo coconut, almond and white chocolate ice cream treats. Credit: TikTok.



Azzura Puricelli, Ferrero's Senior Marketing Manager in ANZ, is thrilled to bring the frozen delights to the Australian market after their successful launch in Europe. And it's safe to say that Aussies are equally thrilled, as social media platforms are flooded with the ice cream craze.



The hashtag 'Ferrero Rocher Ice Cream Australia' has already garnered a whopping 1.2 billion views, with videos of shoppers raving about the new treat and sharing their quest to find them in stores.

The excitement for Ferrero Rocher ice cream sticks has reached a fever pitch in Perth, with eager customers taking to social media to express their anticipation for the arrival of the frozen treat. One commenter couldn't contain their excitement, exclaiming, 'Omg, hope Perth gets it soon!'



And for those who have had the chance to try the new dessert, the response has been overwhelmingly positive. One thrilled shopper even rated the frozen treat a perfect '10 out of 10', claiming that it tasted 'exactly like the chocolate'.

But unfortunately, not everyone has been able to get their hands on the coveted dessert. Some customers have reported visiting multiple Woolworths stores without any luck in finding the sought-after ice cream sticks. One disappointed shopper shared their frustration, saying, 'I've gone three times now, and they never have it.'

Key Takeaways

  • Woolworths now stocks the Ferrero Rocher and Ferrero Raffaello ice cream sticks.
  • Priced at $12 for a four-pack, these gourmet goodies are popular with customers rushing to multiple stores to get their hands on them.
  • Despite some customers reporting difficulties in finding the coveted dessert, the overwhelming response on social media indicates that the demand for Ferrero Rocher ice cream is here to stay.

Ferrero Rocher has done it again! But what is it about Ferrero Rocher that makes it such a beloved chocolate brand? Perhaps it's the perfect balance of sweet and nutty flavours or the luxurious gold packaging that makes it feel like a special treat.

Whatever the reason, it's clear that Ferrero Rocher has become a staple in many households, especially during special events and celebrations.

And the best news so far? These ice cream packs are on sale TODAY ONLY at Woolworths stores nationwide for $9, down from $12.



It's exciting to see such innovative and delicious new products hitting the Australian market, and we can only hope that Ferrero Rocher continues to surprise and delight us with more treats in the future. In the meantime, we'll be heading to our nearest Woolies to stock up on these irresistible ice cream sticks.

Have you had the chance to try them yet? And if so, what did you think? Let us know in the comments!
 
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$12 does sound expensive but breaking it down it is $3 per ice-cream which is much cheaper than buying an ice-cream when out and about, so a reasonable cost for a treat to have at home 😊 but $12 can take a chunk of the shopping budget so will be looking out for them on special 😜
 
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