Exciting news for Burger Lovers! Wendy's to open 200 stores in Australia by 2034
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Get ready, burger lovers, one of the world’s biggest burger chains is set to launch in Australia–and they’re bringing a few 'fun surprises' with them.
Wendy’s signed a monumental deal with Flynn Restaurant Group to open 200 stores across the country by 2034.
It’s been almost four decades since Wendy’s first tried its luck in Australia. But The Wendy’s Company President and Chief Development Officer Abigail Pringle, is confident that the conditions are right for success this time around.
Hoping to deliver where other fast food joints may have let Aussies down, Ms Pringle said 'Don’t you want great quality experience, and you want fresh ingredients, you want Australian ingredients, and you want it at an affordable price.'
'We don’t [cut corners]. That’s why our hamburgers are square,' she added, referring to their famous square cut burgers.
Wendy’s believes that the response to their 2021 Sydney pop-up proves that Australians are ready for the US brand. The expansion plan is set to kick-off 'primarily after 2025', with company-run locations set to come first, followed by sub-franchisees.
Around 30-50 people are estimated to be employed at each store, not to mention the employment opportunities in upper management and supply chain.
Still, there are already questions looming for Wendy’s ahead of its formal Australian debut (or comeback, as some might point out)–including how to deal with the fact that its name is similar to the Wendy’s Milk Bar franchise.
It’s quite similar to the case of Jack Cowin, who rebranded Burger King stores as Hungry Jack’s following a trademark dispute.
When news first broke of the fast food joint’s plans for an expansion Down Under, a franchisee for the milk bar business reportedly stressed ‘There can’t be two Wendy’s.’
Ms Pringle expressed confidence that there won’t be a problem coexisting with Wendy’s Milk Bars due to their relationship.
‘I think on Wendy's Milk Bar, look, we have no concerns legally or otherwise to be able to operate in the market,’ she said.
‘We know that company and we have a relationship with them, and we can both exist in the market.’
‘So we don't see that at all as a hindrance to us being successful in Australia.’
Adding to the excitement is the promise of 'some fun surprises and fun things that I think that you can only get in Australia'.
While the exact nature of this fun surprise remains unknown, Wendy’s claims they remain faithful to delivering their ‘signature experience’ by using unfrozen Australian beef.
The significance of Unfrozen vs Frozen Beef in the fast-food industry
Delving a bit into the beefy details, Wendy's rise and continued success in the global fast-food industry comes largely from their commitment to serving unfrozen beef.
In the fast-food industry, most chains use frozen beef patties for convenience, longevity, and consistency–it's the expected norm. However, Wendy's made the daring move to embrace unfrozen or 'fresh' beef since the company's inception. A strategic decision that accounts for a significant part of their unique selling proposition, and they're sticking to it as they re-enter the Australian market.
Unfrozen beef is considered higher in quality, taste, and nutritional value compared to its counterpart–the frozen patty. That's because freezing can lead to ice crystal formation within the meat, causing it to lose juices and, consequently, flavour. Nobody wants a dry burger!
Moreover, serving fresh beef caters to an increasingly health-conscious market who are keener than ever to know what's in their food and where it comes from. On that front, Wendy's unfrozen Australian beef promise is sure to resonate with those valuing transparency and quality in their fast food and supporting home businesses.
Of course, managing fresh produce on this scale comes with its complexities and costs such as shorter shelf lives, the need for stricter quality control, and more efficient supply chains. But if done right, this very aspect sets Wendy's apart from other fast-food competitors.
We can’t wait to see whether Wendy’s will stand the test of time this time around. Are you excited too? Let us know in the comments section below!
Wendy’s signed a monumental deal with Flynn Restaurant Group to open 200 stores across the country by 2034.
Wendy’s, in partnership with Flynn Restaurant Group, will open 200 stores across Australia by 2034. Image source: Shutterstock.
It’s been almost four decades since Wendy’s first tried its luck in Australia. But The Wendy’s Company President and Chief Development Officer Abigail Pringle, is confident that the conditions are right for success this time around.
Hoping to deliver where other fast food joints may have let Aussies down, Ms Pringle said 'Don’t you want great quality experience, and you want fresh ingredients, you want Australian ingredients, and you want it at an affordable price.'
'We don’t [cut corners]. That’s why our hamburgers are square,' she added, referring to their famous square cut burgers.
Ms Pringle pointed out that one of the benefits Wendy’s offers is that they do not cut corners, which is why their hamburgers are square. Image source: Wendy’s UK.
Wendy’s believes that the response to their 2021 Sydney pop-up proves that Australians are ready for the US brand. The expansion plan is set to kick-off 'primarily after 2025', with company-run locations set to come first, followed by sub-franchisees.
Around 30-50 people are estimated to be employed at each store, not to mention the employment opportunities in upper management and supply chain.
Still, there are already questions looming for Wendy’s ahead of its formal Australian debut (or comeback, as some might point out)–including how to deal with the fact that its name is similar to the Wendy’s Milk Bar franchise.
It’s quite similar to the case of Jack Cowin, who rebranded Burger King stores as Hungry Jack’s following a trademark dispute.
When news first broke of the fast food joint’s plans for an expansion Down Under, a franchisee for the milk bar business reportedly stressed ‘There can’t be two Wendy’s.’
Ms Pringle expressed confidence that there won’t be a problem coexisting with Wendy’s Milk Bars due to their relationship.
‘I think on Wendy's Milk Bar, look, we have no concerns legally or otherwise to be able to operate in the market,’ she said.
‘We know that company and we have a relationship with them, and we can both exist in the market.’
‘So we don't see that at all as a hindrance to us being successful in Australia.’
Jack Cowin rebranded Burger King to Hungry Jack due to a trademark dispute with an existing takeaway food shop in South Australia. Image source: POPSUGAR.
Adding to the excitement is the promise of 'some fun surprises and fun things that I think that you can only get in Australia'.
While the exact nature of this fun surprise remains unknown, Wendy’s claims they remain faithful to delivering their ‘signature experience’ by using unfrozen Australian beef.
The significance of Unfrozen vs Frozen Beef in the fast-food industry
Delving a bit into the beefy details, Wendy's rise and continued success in the global fast-food industry comes largely from their commitment to serving unfrozen beef.
In the fast-food industry, most chains use frozen beef patties for convenience, longevity, and consistency–it's the expected norm. However, Wendy's made the daring move to embrace unfrozen or 'fresh' beef since the company's inception. A strategic decision that accounts for a significant part of their unique selling proposition, and they're sticking to it as they re-enter the Australian market.
Unfrozen beef is considered higher in quality, taste, and nutritional value compared to its counterpart–the frozen patty. That's because freezing can lead to ice crystal formation within the meat, causing it to lose juices and, consequently, flavour. Nobody wants a dry burger!
Moreover, serving fresh beef caters to an increasingly health-conscious market who are keener than ever to know what's in their food and where it comes from. On that front, Wendy's unfrozen Australian beef promise is sure to resonate with those valuing transparency and quality in their fast food and supporting home businesses.
Of course, managing fresh produce on this scale comes with its complexities and costs such as shorter shelf lives, the need for stricter quality control, and more efficient supply chains. But if done right, this very aspect sets Wendy's apart from other fast-food competitors.
We can’t wait to see whether Wendy’s will stand the test of time this time around. Are you excited too? Let us know in the comments section below!
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I go to the Greek fish and chip shop which are far superior than all the other's
so, it will be a challenge ordering (as long as no onions)!
