Don’t spend $240! The $25 Kmart find shoppers are obsessed with this winter
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Winter is well and truly here, and you know what that means—time to pack away the singlets and dust off the cardigans! But if you’re anything like us, you might be staring into your wardrobe and thinking, ‘Didn’t I wear this exact same jumper every day last year?’ Or perhaps you’ve realised your collection of winter woollies is looking a little thin (and not in the good way).
The good news? Updating your winter wardrobe doesn’t have to cost an arm and a leg—especially if you know where to look. Enter Kmart, the beloved Aussie retailer that’s once again come to the rescue with a budget-friendly fashion find that’s got shoppers talking.
A TikTok sensation and a winter wardrobe hero
Social media is buzzing after TikToker Chloe Bridge shared her latest Kmart discovery: a $25 Zip Through Cardigan that’s being hailed as a dupe for some seriously pricey designer pieces. Chloe’s video, which has racked up over 241,000 views and 11,000 likes, shows her modelling the cardigan in the ‘Slvr Marle’ colour—a versatile, soft grey that goes with just about anything.
What’s so special about this cardigan? For starters, it’s made from a blend of viscose and recycled polyester, making it both comfy and a little kinder to the planet. The design features a ribbed high neck and hem, and two zips on the front so you can style it open, closed, or somewhere in between. It’s also available in navy, so you can mix and match to your heart’s content.
Designer look, bargain price
Here’s where things get really interesting. Chloe points out that Kmart’s $25 cardigan is a dead ringer for the $140 Rana Zip Up Cardigan from Universal Store’s Perfect Stranger label, which is also a viscose and polyester blend. But the similarities don’t stop there—Kmart’s version also channels the look of Kookai’s Dalton Zip Cardigan, which will set you back a whopping $240. While the Kookai version is made from wool, the overall style and double-zip design are strikingly similar.
For those of us who love to keep up with the latest trends but don’t want to blow the budget, this Kmart find is a game-changer. As Chloe puts it, it’s ‘a good alternative for people who just want to follow the trend without spending as much’.
Shoppers are loving it
The response from fellow shoppers has been overwhelmingly positive. Comments on Chloe’s video range from ‘absolutely amazing’ to ‘I need this!’—and we can see why. At just $25, it’s a steal, and perfect for layering on those chilly mornings or snuggling up on the couch with a cuppa.
And if you’re on the hunt for more affordable options, you’re in luck. Target has its own $20 Double Zip Front Cardigan (though it’s currently out of stock—no surprises there!), and Big W offers a similar Zip Bomber for $25. Clearly, the double-zip trend is here to stay, and there are plenty of ways to get the look for less.
Why we love a good dupe
Let’s be honest—there’s something deeply satisfying about finding a bargain that looks just as good as the designer version. Not only does it free up your budget for other essentials (or a cheeky treat), but it also means you can refresh your wardrobe more often without the guilt.
And for those of us in the Seniors Discount Club, it’s a reminder that style doesn’t have to come with a hefty price tag. Whether you’re heading out for a coffee with friends, braving the morning chill on your daily walk, or just want to feel a bit more put-together at home, a versatile cardigan like this is a winter must-have.
Tips for shopping smart this winter
Have you scored a great winter fashion bargain lately? Are you a fan of Kmart’s affordable finds, or do you have another go-to for budget-friendly style? We’d love to hear your tips, tricks, and favourite winter buys—share your thoughts in the comments below and let’s help each other stay warm (and stylish) this season!
The good news? Updating your winter wardrobe doesn’t have to cost an arm and a leg—especially if you know where to look. Enter Kmart, the beloved Aussie retailer that’s once again come to the rescue with a budget-friendly fashion find that’s got shoppers talking.
A TikTok sensation and a winter wardrobe hero
Social media is buzzing after TikToker Chloe Bridge shared her latest Kmart discovery: a $25 Zip Through Cardigan that’s being hailed as a dupe for some seriously pricey designer pieces. Chloe’s video, which has racked up over 241,000 views and 11,000 likes, shows her modelling the cardigan in the ‘Slvr Marle’ colour—a versatile, soft grey that goes with just about anything.
The Kmart Zip Through Cardigan comes in sizes six to 20. Image Credit: Kmart
What’s so special about this cardigan? For starters, it’s made from a blend of viscose and recycled polyester, making it both comfy and a little kinder to the planet. The design features a ribbed high neck and hem, and two zips on the front so you can style it open, closed, or somewhere in between. It’s also available in navy, so you can mix and match to your heart’s content.
Designer look, bargain price
Here’s where things get really interesting. Chloe points out that Kmart’s $25 cardigan is a dead ringer for the $140 Rana Zip Up Cardigan from Universal Store’s Perfect Stranger label, which is also a viscose and polyester blend. But the similarities don’t stop there—Kmart’s version also channels the look of Kookai’s Dalton Zip Cardigan, which will set you back a whopping $240. While the Kookai version is made from wool, the overall style and double-zip design are strikingly similar.
For those of us who love to keep up with the latest trends but don’t want to blow the budget, this Kmart find is a game-changer. As Chloe puts it, it’s ‘a good alternative for people who just want to follow the trend without spending as much’.
Shoppers are loving it
The response from fellow shoppers has been overwhelmingly positive. Comments on Chloe’s video range from ‘absolutely amazing’ to ‘I need this!’—and we can see why. At just $25, it’s a steal, and perfect for layering on those chilly mornings or snuggling up on the couch with a cuppa.
And if you’re on the hunt for more affordable options, you’re in luck. Target has its own $20 Double Zip Front Cardigan (though it’s currently out of stock—no surprises there!), and Big W offers a similar Zip Bomber for $25. Clearly, the double-zip trend is here to stay, and there are plenty of ways to get the look for less.
Let’s be honest—there’s something deeply satisfying about finding a bargain that looks just as good as the designer version. Not only does it free up your budget for other essentials (or a cheeky treat), but it also means you can refresh your wardrobe more often without the guilt.
And for those of us in the Seniors Discount Club, it’s a reminder that style doesn’t have to come with a hefty price tag. Whether you’re heading out for a coffee with friends, braving the morning chill on your daily walk, or just want to feel a bit more put-together at home, a versatile cardigan like this is a winter must-have.
Tips for shopping smart this winter
- Check the fabric: While designer pieces might use wool or cashmere, blends like viscose and polyester can still be warm, soft, and easy to care for.
- Look for versatility: Neutral colours and classic shapes will get the most wear.
- Layer up: Cardigans are perfect for layering—add a thermal underneath or a scarf on top for extra warmth.
- Shop around: Don’t be afraid to check out different stores (and online) for the best deals.
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