Pizza aficionados, it's time to rejoice and let your taste buds celebrate! Domino’s Pizza is introducing a blast from the past that will reignite taste buds and evoke fond memories: the return of a limited-time item.

With its previous stint leaving a lasting impression on pizza enthusiasts, its comeback promises to spread joy and satisfaction to all eagerly awaiting its return.

Get ready to indulge in nostalgia and savour the flavours of this long-awaited favourite once again!

The Double Decadence crust, an upgrade available for $4 on any large Domino’s pizza, is a dream come true for those who believe that more is always better regarding cheese.

Imagine the harmonious blend of cheddar and Parmesan cheeses between two golden, crispy pizza bases; all topped off with a generous layer of stretchy mozzarella.

It's a cheese lover's paradise that promises to elevate your pizza experience to new, mouthwatering heights.

The popular pizza chain has unveiled the return of Double Decadence Crust. Credit: Domino’s Pizza Australia / Facebook

The Double Decadence Crust was first introduced to the Australian market in 2004 as a limited-time offer. It briefly reappeared in 2010, only to vanish, leaving fans yearning for its return.

‘I miss double decadence. Please bring it back.’ one social media user wrote.

‘Thanks, Domino’s Social Media team! Now I’m hungry.’ another wrote.

Michael Treacy, Domino’s Head of Product Development and Innovation, understood fans' emotional connection with this crust.

‘For those yearning for a taste of the past and the ultimate comfort food, we’re excited to welcome back the cherished Double Decadence,’ Treacy acknowledged.

‘Every bite promises a burst of flavours, with the sumptuous cheese sauce delicately seeping from the base as you sink your teeth into the pizza.’

In light of the positive response across social media platforms, customers can now elevate their preferred large Domino’s pizza by adding the luxurious crust for a limited duration.

Allan Collins, the Chief Marketing Officer of Domino’s ANZ, expressed his joy in satisfying customer needs.

‘While some pizza trends come and go, our Double Decadence Crust remains as popular as ever,’ he said.

‘True pizza aficionados recognise that a superb pizza begins with an outstanding base, and this crust, bursting with flavour and cheesiness, stands out as a crowd favourite.’

‘We even had a customer diligently posting on our social channels daily for an entire year, pleading for its revival—and at Domino’s, we always keep our promises.’

The crust has a storied history and a proven track record of success, dating back to Japan in 1997.

So, how can you get your hands on this cheesy marvel? It's simple! Customers can order the Double Decadence crust either in-store, on the Domino’s app (available on Android and iOS), or online through the Domino’s website.

But remember, this crust is back for a limited period, so don't let this opportunity slip through your fingers like melty mozzarella.

With this delightful addition to the Domino's menu, the company introduced eight new items last year, comprising six fresh pizzas and two additional pasta dishes.

These additions were made last year to adapt to the rising cost of living, so if you haven't sampled them yet, it's high time you visit Domino's.

Key Takeaways

• Domino’s Pizza is bringing back the Double Decadence crust due to high customer demand.
• The returning crust blends two cheeses between two crispy pizza bases, costing an extra $4 for any large pizza.
• Pizza enthusiasts have been vocal on social media about their desire to return the Double Decadence crust, which has been periodically available since its first introduction in 2004 in Australia.
• Domino’s ANZ's Chief Marketing Officer highlighted the crust’s popularity and the company's commitment to listening to customer feedback, with one customer even campaigning daily for a year on social media for its return.

Have you taken the time to visit Domino’s Pizza to try The Double Decadence Crust? We’d love to hear your opinion on this new cheesy delight in the comments below.

 

[Wandiwa]

QUOTE: It's a cheese lover's paradise that promises to elevate your pizza experience to new, mouthwatering heights.
ME: I think it might elevate your cholestoral levels as well. Take 2 statin pills that night, just to be sure.

 

[chinkapook]

Sounds delicious for cheese lovers like me

 

[Jo Piper3]

Sounds delicious for cheese lovers like me

Me too!

 

[Littleboy8]

Me too!

Not me anymore unfortunately I’ve just been told my cholesterols too high.cheese is my first love boo hoo to me.

 

[alkyon]

This commercial is pure bs. Dominos pizza all have 0 cheese on them. That is why they taste like plastic. Dominos uses a manufactured, high fat 0 nutrition product that turns to stringy goo when baked. Why is SDC promoting junk food lies on the internet? Then you whine about the internet bank scams that steal peoples life savings. No integrity.

 

[Jo Piper3]

This commercial is pure bs. Dominos pizza all have 0 cheese on them. That is why they taste like plastic. Dominos uses a manufactured, high fat 0 nutrition product that turns to stringy goo when baked. Why is SDC promoting junk food lies on the internet? Then you whine about the internet bank scams that steal peoples life savings. No integrity.

Well, don't buy it.