Discover the surprising secret that got this shopper a jar of Vittoria Coffee at an incredible 80 per cent discount!
- Replies 4
Ah, coffee – that magical drink that jumpstarts our mornings, fuels our days, and helps us through those pesky afternoon slumps.
Many of us here at the Seniors Discount Club cannot imagine our lives without the delightful aroma and warmth of our steaming cup of liquid energy.
However, it seems like coffee prices are ever-increasing, much like the rest of the cost of living. With budgets to maintain, it's difficult to justify indulging in our favourite brew.
The good news is, it's still possible to treat ourselves to a delicious cup of coffee at an incredibly money-saving price!
Posting on the Markdown Addicts Australia Facebook group, a fortunate shopper shared a photo of their brilliant purchase. They managed to bag a jar of Vittoria Coffee for just $6.40, reduced from its original price of $32!
The reason for this unbelievable discount? A simple tear in the product's label.
The satisfied customer wrote: 'Pretty happy with my find at Coles today, especially considering full retail is $32! The only issue is the label being damaged, and who cares about that anyway?'
The post quickly gained significant traction within the group, with many members commenting on the shopper's impressive find.
One user wrote: ‘Coffee is expensive now! Lucky you.’
‘I'd buy that if I saw it as well. That’s a MASSIVE saving, my goodness.’ another praised.
A third chimed in: ‘Amazing! Plus, you get a nice glass jar to reuse.’
Others divulged how the soaring coffee prices affected their purchasing habits for the beloved beverage.
One user shared: ‘I switched from Moccona to Robert Timms and then to ALDI last year because I just can’t afford to pay the prices they’re asking anymore (especially as I go through a lot of coffee).’
‘ALDI coffee is fine, but it’s not as nice as the more expensive ones, so I’m looking forward to having a really good cup of coffee.’
Another claimed: ‘I always wait for Coles to put Vittoria on half-price special, then I buy multiple bottles.’
Some group members even speculated that the heavy discount might have been due to an ongoing copyright dispute between the Vittoria and Moccona coffee brands.
One comment read: ‘They’re selling cheap because Vittoria Coffee is being sued by Moccona for copying their design.’
However, another clarified: ‘The complaint is about Vittoria using a similar size glass jar which Moccona believes they have a monopoly on. One bottle with a damaged label is hardly evidence of Vittoria selling cheap.’
Regardless of the reasons behind the discount or the brand dispute, this incident has reminded us all that it's worth watching for small defects or damage on the packaging, as these minor imperfections could lead to significant savings.
As one Facebook user aptly said: 'You don't drink the label. Less to get off if you want to reuse the jar!'
Members, this goes to show that you never know when you’ll get lucky while shopping.
Amazing discounts and deals could be hiding in plain sight, so don’t forget to always take a closer look!
Have you had a similar experience where an item was marked down because of a ‘small detail’? Share your stories with us in the comments below!
Many of us here at the Seniors Discount Club cannot imagine our lives without the delightful aroma and warmth of our steaming cup of liquid energy.
However, it seems like coffee prices are ever-increasing, much like the rest of the cost of living. With budgets to maintain, it's difficult to justify indulging in our favourite brew.
The good news is, it's still possible to treat ourselves to a delicious cup of coffee at an incredibly money-saving price!
Posting on the Markdown Addicts Australia Facebook group, a fortunate shopper shared a photo of their brilliant purchase. They managed to bag a jar of Vittoria Coffee for just $6.40, reduced from its original price of $32!
The reason for this unbelievable discount? A simple tear in the product's label.
An eagle-eyed shopper nabbed a jar of Vittoria Coffee that was heavily discounted thanks to a small ‘damage’ on its label. Credit: Facebook/Markdown Addicts Australia.
The satisfied customer wrote: 'Pretty happy with my find at Coles today, especially considering full retail is $32! The only issue is the label being damaged, and who cares about that anyway?'
The post quickly gained significant traction within the group, with many members commenting on the shopper's impressive find.
One user wrote: ‘Coffee is expensive now! Lucky you.’
‘I'd buy that if I saw it as well. That’s a MASSIVE saving, my goodness.’ another praised.
A third chimed in: ‘Amazing! Plus, you get a nice glass jar to reuse.’
Others divulged how the soaring coffee prices affected their purchasing habits for the beloved beverage.
One user shared: ‘I switched from Moccona to Robert Timms and then to ALDI last year because I just can’t afford to pay the prices they’re asking anymore (especially as I go through a lot of coffee).’
‘ALDI coffee is fine, but it’s not as nice as the more expensive ones, so I’m looking forward to having a really good cup of coffee.’
Another claimed: ‘I always wait for Coles to put Vittoria on half-price special, then I buy multiple bottles.’
Some group members even speculated that the heavy discount might have been due to an ongoing copyright dispute between the Vittoria and Moccona coffee brands.
One comment read: ‘They’re selling cheap because Vittoria Coffee is being sued by Moccona for copying their design.’
However, another clarified: ‘The complaint is about Vittoria using a similar size glass jar which Moccona believes they have a monopoly on. One bottle with a damaged label is hardly evidence of Vittoria selling cheap.’
Regardless of the reasons behind the discount or the brand dispute, this incident has reminded us all that it's worth watching for small defects or damage on the packaging, as these minor imperfections could lead to significant savings.
As one Facebook user aptly said: 'You don't drink the label. Less to get off if you want to reuse the jar!'
Members, this goes to show that you never know when you’ll get lucky while shopping.
Amazing discounts and deals could be hiding in plain sight, so don’t forget to always take a closer look!
Have you had a similar experience where an item was marked down because of a ‘small detail’? Share your stories with us in the comments below!
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