Discover the 'magic' collectibles that skyrocketed this supermarket giant's sales!
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If you've ever wondered how certain supermarket giants remain competitive year after year, you'll be surprised to find out how campaigns and collectibles can do wonders!
Coles is one of the many grocery store giants that have remained among the top contenders, thanks partly to their 'Magical Builders' toy collectable campaign, released recently.
Coles has posted a $9.2 billion in the first quarter sales revenue––a 4.7 per cent increase compared to last year. This amounts to a staggering $412 million in revenue during the past three months!
The results were partly because of their toy collectibles called the ‘Magical Builders.’
‘Supermarkets sales revenue of $9.2 billion for the first quarter increased by 4.7 per cent as the business cycled the highly successful Magical Builders collectable campaign in the prior corresponding period,’ Coles said regarding its Q1 results.
‘Excluding tobacco sales, which continued to decline in line with industry trends, sales revenue increased by 5.9 per cent,’ it added.
Magical Builders was composed of 35 ‘innovative, fun, and truly sustainable’ paper figurines based on characters from Harry Potter. These collectibles were available at Coles supermarkets and Coles Express Stores. These have received a very warm reception from Aussie shoppers.
Coles also said in its report that gross retail salesincreased by 5.7 per cent to $9.5 billion, and comparable sales grew by 4.6 per cent.
‘Customers have shared that they are increasingly eating and entertaining at home, seeking out loyalty points and bonus offers, and looking for more affordable alternatives as they seek more value in response to the cost of living pressures,’ they added.
Unfortunately, the jump in sales isn't the only thing that has been brought to light. The report also revealed a 20 per cent rise in stock losses due to shoplifting within the same quarter.
A story we recently posted also mentioned that while Coles was earning huge profits for the past few months, some customers couldn’t afford groceries because of the price increase. Read more about the story here.
Coles’s report was posted a day after its rival supermarket, Woolworths, posted its results where it showed a $12.96 billion growth in food retail sales—a 6.1 per cent increase for the first quarter of 2022.
In a previous article, the first quarter results of Cools and Woolworths’ meat, vegetable, fruit, and deli prices have dropped significantly by 14 per cent and 12 per cent, respectively. The major price decreases were due to lower global input costs. Read the article here to know more about the results.
What do you think of this story? Have you also encountered the Magical Builders collectibles? Share your thoughts in the comments section below!
Coles is one of the many grocery store giants that have remained among the top contenders, thanks partly to their 'Magical Builders' toy collectable campaign, released recently.
Coles has posted a $9.2 billion in the first quarter sales revenue––a 4.7 per cent increase compared to last year. This amounts to a staggering $412 million in revenue during the past three months!
The results were partly because of their toy collectibles called the ‘Magical Builders.’
Coles credits its ‘Magical Builders’ for its increase in sales revenue in Q1 results. Credit: Coles
‘Supermarkets sales revenue of $9.2 billion for the first quarter increased by 4.7 per cent as the business cycled the highly successful Magical Builders collectable campaign in the prior corresponding period,’ Coles said regarding its Q1 results.
‘Excluding tobacco sales, which continued to decline in line with industry trends, sales revenue increased by 5.9 per cent,’ it added.
Magical Builders was composed of 35 ‘innovative, fun, and truly sustainable’ paper figurines based on characters from Harry Potter. These collectibles were available at Coles supermarkets and Coles Express Stores. These have received a very warm reception from Aussie shoppers.
Coles also said in its report that gross retail salesincreased by 5.7 per cent to $9.5 billion, and comparable sales grew by 4.6 per cent.
‘Customers have shared that they are increasingly eating and entertaining at home, seeking out loyalty points and bonus offers, and looking for more affordable alternatives as they seek more value in response to the cost of living pressures,’ they added.
Unfortunately, the jump in sales isn't the only thing that has been brought to light. The report also revealed a 20 per cent rise in stock losses due to shoplifting within the same quarter.
A story we recently posted also mentioned that while Coles was earning huge profits for the past few months, some customers couldn’t afford groceries because of the price increase. Read more about the story here.
Coles’s report was posted a day after its rival supermarket, Woolworths, posted its results where it showed a $12.96 billion growth in food retail sales—a 6.1 per cent increase for the first quarter of 2022.
In a previous article, the first quarter results of Cools and Woolworths’ meat, vegetable, fruit, and deli prices have dropped significantly by 14 per cent and 12 per cent, respectively. The major price decreases were due to lower global input costs. Read the article here to know more about the results.
What do you think of this story? Have you also encountered the Magical Builders collectibles? Share your thoughts in the comments section below!
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