Discover the Chocolate Genius Transforming Scraps into Irresistible Treats Like Willy Wonka!

In a world where food waste is a growing concern, and sustainability is more than just a buzzword, one man's innovative approach to the cacao industry is turning heads and tantalising taste buds. Oded Brenner, affectionately known as the Willy Wonka of cacao, is on a mission to revolutionise how we think about and consume chocolate.


After selling his wildly successful chocolate restaurant, Max Brenner, in 2012, Brenner embarked on a journey of discovery that would lead him to the often overlooked potential of the cacao fruit. Unlike traditional chocolate production, which uses only the cocoa seeds and discards the rest, Brenner's vision was to create a range of products that celebrate and use the entire cacao pod.


1732852110562.png
Oded Brenner's passion for cacao has continued, with more cacao fruit being used innovatively after the iconic chocolate restaurant was sold in 2012. Credit: @bluestripescacao / Instagram


His New York-based cacao bar, Blue Stripes, which opened in 2022, is a testament to this vision. Here, Brenner and his team craft an array of innovative treats and beverages that incorporate the 'waste' from cacao fruit, including the flesh and shell that are typically thrown away. This not only reduces waste but also introduces consumers to the full spectrum of flavours and nutrients that cacao has to offer.


Cacao fruit, which is often discarded after the seeds are extracted for chocolate, is actually a treasure trove of taste and nutrition. Brenner's creations range from refreshing cacao water to rich martinis and mojitos and even extend to unexpected delights like cacao pasta. Each product celebrates the fruit's versatility and nods to Brenner's commitment to sustainability and culinary creativity.

Brenner's passion for innovation, reminiscent of the fictional character Willy Wonka, is reflected in his boundary-breaking approach to confectionery. But Brenner's ambitions go beyond mere fantasy. He aims to bring about real change in the cacao industry by highlighting the value of the fruit, not just the seeds. This could potentially increase the income of cacao farmers worldwide, as they would be able to sell more than just cocoa seeds.

The antioxidants and superfood qualities of the cacao bean are well-known, but Brenner's work shines a light on the lesser-known parts of the fruit that are equally beneficial and delicious. By doing so, he's creating a new world of chocolatey possibilities and contributing to a more sustainable and equitable food system.


Brenner's relationship with the Willy Wonka character goes beyond their shared love for chocolate. It's about a shared ethos of helping others and pushing the boundaries of what's possible. Through Blue Stripes, Brenner hopes to improve the cacao industry by allowing farmers to profit from parts of the fruit that were previously considered useless.

For our readers at the Seniors Discount Club, this story reminds us that innovation and sustainability can go hand in hand and that it's never too late to pursue a passion or start a new venture. Whether you're a chocolate lover or an advocate for sustainable practices, Brenner's story inspires.
Key Takeaways
  • Oded Brenner, the founder of Max Brenner, has continued his passion for cacao by focusing on using more of the cacao fruit in innovative ways after selling the iconic chocolate restaurant in 2012.
  • His New York cacao bar, Blue Stripes, sets out to create products using the parts of the cacao that are typically discarded, aiming to reduce waste and educate on the versatility of cacao.
  • Brenner is passionate about sustainability and the nutritional benefits of cacao, exploring its use in a range of products such as cacao water, martinis, mojitos, and pasta.
  • Dubbed the modern-day Willy Wonka, Brenner aims to break boundaries in the cacao industry with his innovative approach. He hopes to support cacao farmers by creating a market for the 'wasted' 70 per cent of the fruit.
We'd love to hear your thoughts on this modern-day Willy Wonka and his chocolate innovations. Have you ever tried any unconventional chocolate products? Are you inspired by Brenner's approach to reducing food waste? Please share your experiences and opinions in the comments below, and let's discuss the delicious possibilities of thinking outside the chocolate box!
 

Seniors Discount Club

Sponsored content

Info
Loading data . . .

Join the conversation

News, deals, games, and bargains for Aussies over 60. From everyday expenses like groceries and eating out, to electronics, fashion and travel, the club is all about helping you make your money go further.

Seniors Discount Club

The SDC searches for the best deals, discounts, and bargains for Aussies over 60. From everyday expenses like groceries and eating out, to electronics, fashion and travel, the club is all about helping you make your money go further.
  1. New members
  2. Jokes & fun
  3. Photography
  4. Nostalgia / Yesterday's Australia
  5. Food and Lifestyle
  6. Money Saving Hacks
  7. Offtopic / Everything else
  • We believe that retirement should be a time to relax and enjoy life, not worry about money. That's why we're here to help our members make the most of their retirement years. If you're over 60 and looking for ways to save money, connect with others, and have a laugh, we’d love to have you aboard.
  • Advertise with us

User Menu

Enjoyed Reading our Story?

  • Share this forum to your loved ones.
Change Weather Postcode×
Change Petrol Postcode×