As the air cools and autumn leaves start to decorate the ground, something else is appearing on the shelves of Australian stores, capturing the attention of chocolate lovers nationwide.

This year, the Easter celebrations are poised to have a surprising new change besides the traditional array of delicious treats.

The Lindt Gold Bunny, a beloved Easter staple in many Australian households, has undergone a surprising transformation.

Lindt Australia has announced a 'contemporary twist' on this timeless treat, much to the delight and surprise of chocolate lovers across the country.

Lindt has unveiled a new twist to their traditional Gold Bunny chocolate. Image: Lindt

The iconic Lindt Gold Bunny, known for its velvety texture and premium quality, is now available as a chocolate block called Gold Bunny Block Milk priced at $7.

This new format promises to deliver the same delicious recipe that Aussies have come to know and love, ensuring that the signature taste remains unchanged.

Lindt Master Chocolatier Thomas Schnetzler expressed his excitement about this new development, stating that fans of the chocolate treat can now find a new way of celebrating Easter.

'This wonderfully convenient new format of a familiar and loved Easter favourite is simply perfect whether you’re sharing with family and friends or savouring a moment of indulgence for yourself,' Mr Schnetzler said.

‘Since 1952, the Lindt Gold Bunny has been synonymous with premium quality, expertly crafted chocolate, and the sheer delight of making people happy at Easter.’

‘Now, with the introduction of the Lindt Gold Bunny Block, we’re taking the Easter experience to a whole new level.’

‘Experience the same premium, velvet, full cream milk flavours with notes of honey, malt and caramel but in a brand-new format, perfect for creating unforgettable moments,' added Schnetzler.

The Gold Bunny Block has already debuted on the shelves of major supermarkets such as Coles, BIG W, Kmart, Target, David Jones and other independent retailers.

Key Takeaways

• Lindt has introduced a new chocolate block version of its popular Gold Bunny, a staple Easter treat.
• The Gold Bunny Block Milk will maintain the same recipe and signature velvety texture of the original Lindt Gold Bunny.
• Lindt Master Chocolatier Thomas Schnetzler expresses delight at offering fans a new way to enjoy the beloved Easter chocolate.
• The new Gold Bunny Block Milk is available for purchase at major retailers in Australia for $7, adding a contemporary twist to the Easter chocolate experience.

So, what do you think of this new twist on the classic Lindt Gold Bunny? Will you be adding the Gold Bunny Block to your Easter celebrations this year? Let us know in the comments below!

 

[Iggydi]

Yum I love Lindt Chocolate

 

[Veggiepatch]

Yum I love Lindt Chocolate

It's been about 10 years since I last ate chocolate. I thought that Lindt was sold in Aldi as well.

 

[NotNats]

WHY are we talking about EASTER (and the eggs are already out on the shelves) when Valentine's Day hasn't even happened yet.

 

[Suzanne rose]

WHY are we talking about EASTER (and the eggs are already out on the shelves) when Valentine's Day hasn't even happened yet.

I always ask the same thing when I see a couple of days after Xmas hot cross buns are out

 

[Suzanne rose]

My daughter has always loved the Lindt bunnies but I'm thinking it's because it's a chocolate bunny.

I need to ask her if she would buy the block

 

[ElizabethL]

I don’t like Lindt, too sickly for me.

 

[Suzanne rose]

My daughter has just told me the normal block of milk chocolate Lindt is exactly like the chocolate bunny's, so she doesn't see how this is any different to a normal block of chocolate unless they have bunny's stamped on it