In the world of food innovations, some restaurant's latest offerings can be hit or miss.

A fast food giant's latest creation recently made a splash online but, in a way, far from what they hoped for.


McDonald's recently released the 'Cheese Dunk' burger, which has made rounds online.

While this menu item is currently exclusive to the Philippines, social media is not loving the new concept.

The 'Cheese Dunk' burger is a unique concept where customers get a bowl of melted cheese to dip their burger into.


While this might sound like a cheese lover's dream, the execution left many food lovers queasy.

The controversy began when a video posted by McDonald's Philippines showed a regular Cheeseburger being dunked into the cheese bowl.

Instead of a mouth-watering treat, the sight of lumpy cheese made it more off-putting than appetising.


Social media users quickly shared their disgust about the product.

'This is so repulsive, I can't look,' one commented.

'Why is the cheese lumpy? So foul,' another added.

'The fake McDonald's cheese in liquid form? No thanks!' a third exclaimed.

Yet it's not just the appearance that got people talking.

Even the logistics of the 'Cheese Dunk' burger has been criticised.

Customers pointed out that the cheese pot was too small to actually dunk the burger, which led to frustration and messy attempts to eat the product.


Those who braved to taste the product reported that the cheese dip was far from delicious.

A customer compared the Cheese Dunk burger to 'a melted crayon'.

Others were less polite and called it a 'horrible' product.

The 'Cheese Dunk' burger caught the attention of fast food fans from Australia, the United States, and Canada.

The consensus? This was one limited-edition item that could stay off their menus.

'You can totally keep this, we're OK with it,' an Aussie wrote in the comments section.

'That looks disgusting. I'm American, and even we don't want this,' another stated.


Despite the online backlash, McDonald's Philippines' Chief Marketing Officer, Ada Lazaro, defended the product.

'We know that when it comes to cheese, there's no such thing as too much,' Lazaro explained.

'The Cheese Dunk is our answer to everyone who's ever wished they could double down on that cheesy goodness.'

At 159 PHP ($4.49), the 'Cheese Dunk' burger also came with a Chilli Con dip option.

However, whether or not customers will be willing to give this cheesy experiment a try remains to be seen.
Would you give the 'Cheese Dunk' burger a go, or are you sticking with the tried-and-true favourites? Share your thoughts and your own fast food experiences in the comments below!