Crack into Easter with Nestlé's egg-citing new range!

As the Easter season hops into view, it's time to keep an eye out for the latest confectionery creations.

This year, Nestlé, a brand that has been a staple in Australian pantries for generations, is rolling out an Easter egg range that promises to add a delightful crunch to your holiday festivities.

With anticipation building, chocolate lovers eagerly await the unveiling of Nestlé's new creations, ready to indulge in the delectable treats that await.


The new Incredible Egg range is a testament to Nestlé's commitment to innovation and indulgence, just in time for one of the most chocolate-centric holidays of the year.

The lineup is designed to cater to a variety of tastes, ensuring that every chocolate lover will find something to adore.

Let's unwrap the details of this surprise range that's bound to be the talk of the town come Easter Sunday.


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Nestlé released its Easter egg range known as the Incredible Egg Collection. Credits: Woolworths and Allen's


First in the lineup is the KitKat Incredible Egg Hazelnut Toffee Crisp 200g ($12).

Imagine the familiar pleasure of snapping a KitKat wafer, now combined with the rich, velvety embrace of a thick milk chocolate shell.

This egg isn't just a treat; it's a multi-textured experience, with toffee crisps, hazelnut pieces, and Rice Krispies adding a satisfying crunch that complements the smooth chocolate and crisp wafers.


For those who prefer a burst of colour with their chocolate, the Smarties Smashup Incredible Egg 200g ($15) is a dream come true.

Nestlé has taken the classic fun of mini-Smarties, and mixed them with Rice Krispies, all encased in a smooth milk chocolate shell.

It's a playful twist on the traditional Easter egg that's sure to be a hit with grandchildren and grandparents alike.


Let's not forget the lolly enthusiasts.

The Allen’s Incredible Egg Popping Party 200g ($15) is a whimsical fusion of Allen's jelly lollies, and the unexpected fizz of popping candy.

This egg is a celebration in itself, offering a unique combination of chewy and popping textures that will surprise and delight.

Nestlé's Head of Marketing Confectionery, Melanie Chen, encapsulated the spirit of the range: 'There’s something for everyone this Easter whether you’re a KitKat fan, lolly lover, or have a craving for the crunch of Smarties,' she said.

'The Incredible Eggs are set to be the smash hit of any gathering, and will make for the perfect Easter gift.'

‘Each comes with an incredibly deliciously thick shell, making Easter smashing rituals even more fun,’ she added.


The Nestlé Incredible Egg range is now available in supermarkets across the nation, ready to be the centrepiece of your Easter baskets, or the grand prize in your family's Easter egg hunt.

In February, Cadbury was first to announce the largest transformation of its Easter range with collaborations with other confectionery brands.
Key Takeaways

  • Nestlé Australia launched a new range of Easter eggs known as the Incredible Egg collection, featuring beloved confectionery brands.
  • The range includes KitKat, Allen's, and Smarties themed chocolate eggs with unique fillings and textures such as hazelnut toffee crisp, jelly lollies, and popping candy.
  • Each egg in the Incredible Egg range boasts a thick, crunchy milk chocolate shell, designed to enhance the Easter egg smashing experience.
  • Melanie Chen, Nestlé head of marketing confectionery, asserted the new range caters to different preferences, and promises to be the highlight of Easter festivities and gifts.
Are you egg-cited about Nestlé's new Easter range? Which item are you anticipating the most? Share your choices with us in the comments!
 
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Please remember chocolate is toxic to dogs so no feeding them choc or don’t leave any choc lying around as guaranteed they’ll eat it because they are greedy 🐷
 
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Since when are chocolate eggs all about Easter ? No such thing as an iconic brand. It is called commercialisation and more poison into your body too. its all crap produced by those who do not care about the high cost of living in Australia and obviously SDC does not care. SDC has forgottoen what Easter is all about.
 
Since when are chocolate eggs all about Easter ? No such thing as an iconic brand. It is called commercialisation and more poison into your body too. its all crap produced by those who do not care about the high cost of living in Australia and obviously SDC does not care. SDC has forgottoen what Easter is all about.
Yes, I agree with you in regard to the chocolate eggs but not in regard to SDC forgetting what Easter is about, they are simply putting in interesting articles for news and comments. Yes, some of the world has totally forgotten why we have Easter and Christmas and of course the commercial sector will make money where they can, that is life here. Sadly, people forget or find it easier to not to believe in a world after this as it suits their conscience better as they only have to answer to themselves. They think there is no God but they will when they die and meet Him face to face, then they answer for their deeds and we pray for them always.🙏
 
Sadly SDC has indeed forgotten the real meaning of your Easter. Glad its not ours as we are Christian Orthodox and we do not race to shops to buy easter eggs and all that poison for our bodies. Our Easter is a religious one and only difference is our Easter is on a different Church calendar and defintely NOT Commercialised as the Catholic etc one is. The more ads on what to buy is what Atheists prefer!!
 
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Yes, I agree with you in regard to the chocolate eggs but not in regard to SDC forgetting what Easter is about, they are simply putting in interesting articles for news and comments. Yes, some of the world has totally forgotten why we have Easter and Christmas and of course the commercial sector will make money where they can, that is life here. Sadly, people forget or find it easier to not to believe in a world after this as it suits their conscience better as they only have to answer to themselves. They think there is no God but they will when they die and meet Him face to face, then they answer for their deeds and we pray for them always.🙏
I was watching Volcano on Netflix, about the eruption in New Zealand. A comment from a survivor that I find interesting. Quote, I'm not really religious but I asked God to help me. She survived, so does she now believe in God, or has she forgotten him till next time she is in trouble. :unsure:
 
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Since when are chocolate eggs all about Easter ? No such thing as an iconic brand. It is called commercialisation and more poison into your body too. its all crap produced by those who do not care about the high cost of living in Australia and obviously SDC does not care. SDC has forgottoen what Easter is all about.
I agree. Originally eggs symbolised the beginning of new life. Christ lives again. Now it's just the unholy dollar..pure greed.
 
BTW, what has the bunny got to do with Easter? I can understand the egg symbolizing new life (on Christ's part) but he died three days earlier, does the bunny also represent new life as in "proliferation".
As in "Go forth young man and multiply "(even if you did fail math)
 

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