Could this $25 Kmart item put your health at risk?

It's that time of year again when the blue skies and warm weather beckon Australians outdoors for a splash and a bask under the sun.

However, a sun-soaked pool day has recently made waves for an unexpected reason: a debate centred around a social media personality and an inflatable pool lounger from retail giant Kmart.



The product—the 2-in-1 Inflatable Pool Lounger ($25)—part of Kmart's Anko range, is designed for ages ten and up and has been hailed by some as the 'best' summer buy.

However, the lounger has come under fire after a social media personality, @madssmorris, shared a video suggesting she bought it to keep cool while sunbathing.


photo (1).jpg
One social media personality shared the inflatable lounger she got at Kmart. Credit: @madssmorris / TikTok


In the video, she enthusiastically encourages viewers who enjoy tanning to 'run’ to Kmart to grab the product, which she describes as 'perfect'.

‘If you are someone who likes to tan in the sun, you need to run to Kmart because I have the best thing to show you,’ she said.

She highlights its features, including a pillow and the ability to fill it with water for those without access to a pool.

‘I just know this is going to sell out, so girl, you better run.’



While the product is not explicitly marketed for tanning, the video has sparked a backlash from social media users concerned about the potential sun safety implications.

One user responded, 'My melanoma I had cut out at age 31 says no,' while another commented, 'Melanoma is out in 2024 (has been for a long time).'

‘It never ceases to blow my mind that other people my age aren’t scarred by ‘tanning is skin cells in trauma; Get a fake tan and slip slop slap,’ another said, referring to an advertising campaign in the early 2000s.

‘Do they sell blow-up coffins as well for when that melanoma kicks in?’ one asked.

Another said: ‘There is no such thing as a safe tan. Tanning kills.’

‘As an Australian, why are you promoting tanning in the sun,’ another questioned.

Another said they watched this video while booking their skin check, which is recommended for anyone who notices changes to their skin and for high-risk people every six months.

You can watch her video below:


Credit: @madssmorrisvideo / TikTok


The controversy surrounding the pool lounger highlights the importance of sun safety, particularly in Australia, which has one of the highest rates of skin cancer diagnoses globally. Each year, 2000 people in Australia die from the disease.

Skin cancer is primarily caused by exposure to ultraviolet (UV) radiation from the sun and artificial sources, like tanning beds. In Australia, where UV levels are often high, it's crucial to protect your skin year-round.

There are three main types of skin cancer: basal cell carcinoma, squamous cell carcinoma, and melanoma. Melanoma is the most dangerous form and can spread to other parts of the body if not treated early.



The Cancer Council recommends using at least SPF30+ sunscreen, wearing protective clothing, hats, and sunglasses, and seeking shade when in the sun. Regular skin checks are also advised, especially for those at high risk or noticing changes to their skin.

But a word of caution: Take more time to think about your sunscreen, as one American traveller learned the hard way.

In a previous story, a traveller shared her scepticism towards non-Australian sun protection products and reminded people why. Read more about it here.
Key Takeaways
  • A social media personality is under fire for endorsing Kmart’s $25 2-in-1 Inflatable Pool Lounger for use in sunbathing.
  • Social media reactions point towards the potential health risks, such as melanoma associated with tanning, sparked by a video online.
  • Critics on social media are using strong language to discourage tanning and promote sun safety, referencing Australia's high rates of skin cancer.
  • The Cancer Council's recommendations for sun safety include using sunscreen with at least SPF30+ and additional protective measures such as clothing and seeking shade.
Have you encountered similar issues with other products? Share them with us in the comments below.
 
Sponsored
It's that time of year again when the blue skies and warm weather beckon Australians outdoors for a splash and a bask under the sun.

However, a sun-soaked pool day has recently made waves for an unexpected reason: a debate centred around a social media personality and an inflatable pool lounger from retail giant Kmart.



The product—the 2-in-1 Inflatable Pool Lounger ($25)—part of Kmart's Anko range, is designed for ages ten and up and has been hailed by some as the 'best' summer buy.

However, the lounger has come under fire after a social media personality, @madssmorris, shared a video suggesting she bought it to keep cool while sunbathing.


View attachment 39871
One social media personality shared the inflatable lounger she got at Kmart. Credit: @madssmorris / TikTok


In the video, she enthusiastically encourages viewers who enjoy tanning to 'run’ to Kmart to grab the product, which she describes as 'perfect'.

‘If you are someone who likes to tan in the sun, you need to run to Kmart because I have the best thing to show you,’ she said.

She highlights its features, including a pillow and the ability to fill it with water for those without access to a pool.

‘I just know this is going to sell out, so girl, you better run.’



While the product is not explicitly marketed for tanning, the video has sparked a backlash from social media users concerned about the potential sun safety implications.

One user responded, 'My melanoma I had cut out at age 31 says no,' while another commented, 'Melanoma is out in 2024 (has been for a long time).'

‘It never ceases to blow my mind that other people my age aren’t scarred by ‘tanning is skin cells in trauma; Get a fake tan and slip slop slap,’ another said, referring to an advertising campaign in the early 2000s.

‘Do they sell blow-up coffins as well for when that melanoma kicks in?’ one asked.

Another said: ‘There is no such thing as a safe tan. Tanning kills.’

‘As an Australian, why are you promoting tanning in the sun,’ another questioned.

Another said they watched this video while booking their skin check, which is recommended for anyone who notices changes to their skin and for high-risk people every six months.

You can watch her video below:


Credit: @madssmorrisvideo / TikTok


The controversy surrounding the pool lounger highlights the importance of sun safety, particularly in Australia, which has one of the highest rates of skin cancer diagnoses globally. Each year, 2000 people in Australia die from the disease.

Skin cancer is primarily caused by exposure to ultraviolet (UV) radiation from the sun and artificial sources, like tanning beds. In Australia, where UV levels are often high, it's crucial to protect your skin year-round.

There are three main types of skin cancer: basal cell carcinoma, squamous cell carcinoma, and melanoma. Melanoma is the most dangerous form and can spread to other parts of the body if not treated early.



The Cancer Council recommends using at least SPF30+ sunscreen, wearing protective clothing, hats, and sunglasses, and seeking shade when in the sun. Regular skin checks are also advised, especially for those at high risk or noticing changes to their skin.

But a word of caution: Take more time to think about your sunscreen, as one American traveller learned the hard way.

In a previous story, a traveller shared her scepticism towards non-Australian sun protection products and reminded people why. Read more about it here.
Key Takeaways

  • A social media personality is under fire for endorsing Kmart’s $25 2-in-1 Inflatable Pool Lounger for use in sunbathing.
  • Social media reactions point towards the potential health risks, such as melanoma associated with tanning, sparked by a video online.
  • Critics on social media are using strong language to discourage tanning and promote sun safety, referencing Australia's high rates of skin cancer.
  • The Cancer Council's recommendations for sun safety include using sunscreen with at least SPF30+ and additional protective measures such as clothing and seeking shade.
Have you encountered similar issues with other products? Share them with us in the comments below.

Idiot🤣
 
All I heard from this "social media personality" whom I never heard of so she must be extremely popular is She waited for this her whole life and she even called it a sun tanning bed.. Really what the hell? I have been extremely lucky that I have not had any of my moles etc turn into something ghastly and when I see my Dr who is a skin specialist as well I ask him to check every single one of my spots, even if they look a little suss I get him to take them off and send them off the analysis. I live about 5 minutes from the beach and even though I am that close I chose not to go tanning down the beach I usually go for a swim and then go under my umbrella and read for a little while but I do slip slop slap. Tanning is not only dangerous but think of the cells that suffer some form of damage. In my whole adult life I have only suffered from very bad sunburn twice and the first time it was awful and the last time was close to wanting to rip my skin off, the pain was worse than the hottest chilli and then it took forever to heal and that was even with sunscreen on.
People should not make false statements about how a certain product is amazing unless it is something not to use in the sun. I like the concept of filling it up with water but then I would put it on a mat and under my patio have the best of both worlds, a lounger and a pool and maybe put some fake palm trees around it...
 
  • Like
Reactions: Gsr and MariaG
I can't wait to go to Kmart with a gun held to my head forcing me to buy an Inflatable Pool Lounger. Bugger it! I'll just shoplift it!

Then float around in my non existent pool in the midday sun, cultivating malignant melanomas much to the dismay of armchair dermatologists....
And don't forget to use alfoil to tan quicker .... :)
 
All I heard from this "social media personality" whom I never heard of so she must be extremely popular is She waited for this her whole life and she even called it a sun tanning bed.. Really what the hell? I have been extremely lucky that I have not had any of my moles etc turn into something ghastly and when I see my Dr who is a skin specialist as well I ask him to check every single one of my spots, even if they look a little suss I get him to take them off and send them off the analysis. I live about 5 minutes from the beach and even though I am that close I chose not to go tanning down the beach I usually go for a swim and then go under my umbrella and read for a little while but I do slip slop slap. Tanning is not only dangerous but think of the cells that suffer some form of damage. In my whole adult life I have only suffered from very bad sunburn twice and the first time it was awful and the last time was close to wanting to rip my skin off, the pain was worse than the hottest chilli and then it took forever to heal and that was even with sunscreen on.
People should not make false statements about how a certain product is amazing unless it is something not to use in the sun. I like the concept of filling it up with water but then I would put it on a mat and under my patio have the best of both worlds, a lounger and a pool and maybe put some fake palm trees around it...
I'm with you there.
My hubby is in his second year of melanoma treatment and it is no picnic.
To make matters worse, he was never a sun worshipper. Just a worker.
As far as lolling about in a pool goes, not for me. I'm the one who stays inside with the air conditioner on, reading a book, doing puzzles, and not having to shower after.
I am a winter follower.
 
  • Like
Reactions: Gsr
Hopefully not too many people will take any notice of yet another 10 minutes of famer, unless they don’t care if they get skin cancer or melanom.
 

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