In the ever-competitive world of supermarkets, shoppers will always gravitate to stores that offer more value for money.

Coles took a bold leap ahead of its competitors by announcing a significant price drop on a range of everyday staples and winter essentials.


Savvy shoppers could see their grocery bills shrink with reductions on items.

The price cuts, which will last for 12 weeks, cover a variety of everyday grocery list items, including meats, bread rolls, and soap.

The cost of a Coles beef lasagne will tumble down to $2.80 from $3.65.

The supermarket's BBQ sausages could sizzle down at a lower price of $4.80 from $5.40, and $9.50 beef burgers will be available with a dollar off.


Crumbed chicken burgers could also get a trim from $13 to $12.

Hot dog and hamburger rolls, once $2.75, will now be priced at a more appetising $2.50.

Tomato pasta sauce will pour out savings at $1.80, reduced from $2.

Sandwich slices and bath soaps are also joining the discount parade, with prices washing down to $4.60 and $4.30, respectively.


Coles announced that these price reductions could mean up to 23 per cent of savings for their customers.

This initiative is not just a one-off promotion but is part of a broader strategy to offer value to shoppers.
While Woolworths had lowered prices on over 450 winter essentials back in May, they have yet to respond to Coles' latest move.

Woolworths estimated that its customers could save an average of 20 per cent on their winter shopping haul.

IGA also announced price drops on more than 3,000 essential food items, locking in costs for the next three months.

The price drop includes pantry staples, cleaning supplies, and even pet food, ensuring that customers can enjoy consistent pricing.

IGA also pledged to match the lowest regular prices of hundreds of everyday items weekly, comparing prices with Coles and Woolworths.


A quick comparison revealed that Coles edged out its competitor in several ways.

Coles' beef lasagne is priced at $2.80 for 375g, while Woolworths offers a slightly larger 400g option for $3.

Coles' BBQ sausages and burger patties are also cheaper, and even the bread rolls are more budget-friendly at Coles.

In a previous article, Coles slashed prices for their cheese blocks.

Coles' Chief Commercial Officer, Anna Croft, expressed the company's commitment to helping Australian families find savings, especially during challenging economic times.

Woolworths, through their Chief Commercial Officer Paul Harker, acknowledged the pressures customers face, highlighting their price drops on essentials.

These price wars between supermarkets could be a boon, allowing shoppers to stretch their dollar further without compromising on quality.

It's a reminder to stay vigilant and compare prices, as the market is dynamic and constantly changing.
Have you noticed these price drops during your shopping trips? Do you find Coles' discounts more appealing, or are you loyal to Woolworths for other reasons? Please share your thoughts and experiences in the comments below.