Coles' new vanilla 'ice cream' recipe sparks outrage for 'ruining' an Aussie favourite
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The recent change to a beloved budget-friendly dessert has left Australian consumers with a bitter taste, as Coles' own brand 'Simply Vanilla' frozen treat undergoes a controversial transformation.
The supermarket's decision to introduce a 'new recipe' for its $4.50 2L tub of vanilla 'ice cream' has sparked a wave of disappointment and frustration among its loyal customers.
The product has now been rebranded as a 'flavoured frozen dessert', sparking outrage and confusion among consumers.
The change was first noticed by an eagle-eyed shopper who took to social media to express their disappointment.
'PSA: Coles vanilla ice cream is no longer ice cream, it’s now a “flavoured frozen dessert”,' they wrote, alongside a photo of their discarded tub.
'I assume they can’t call it ice cream anymore since the first ingredient is water.'
'As a lifelong cheap ice cream eater, this stuff is not fit for human consumption. Here it is, pictured in the bin, where it belongs.'
Coles responded quickly, assuring customers that the product's flavour remains the same.
'Dessert lovers can rest assured that this product still has the same great taste they know and love,' a spokesperson said.
The supermarket also explained that the product's return to stores was delayed due to disruptions caused by the Lismore floods.
But what exactly has changed in the recipe? And why can't it be called 'ice cream' anymore?
According to codes set by Food Standards Australia New Zealand 'ice cream means a sweet frozen food that is made from cream or milk products or both, and other foods, and is generally aerated'.
Furthermore, for a product to be labelled as 'ice cream', it must 'contain not less than 10 per cent milk fat, 3.5 per cent protein and 36 per cent total solids'.
Starch may be added, but only to a maximum extent of 5 per cent under a declaration on the label.
If a product doesn't meet these specific compositional requirements, then it cannot be called ice cream.
The same standards also apply to soft serve ice cream.
It is understood that the recipe for Coles' product was changed about five years ago, but the recent packaging redesign has brought the change to the forefront.
The old label described the treat as 'vanilla flavoured ice dessert', and now it reads 'flavoured frozen dessert'.
The exact percentage of ingredients used on the frozen vanilla dessert's label has yet to be disclosed by Coles.
However, it does state that the main ingredient is water, followed by sugar syrup, and then glucose syrup.
Skimmed milk concentrate is the fourth item listed followed by 'maltodextrin', a form of wheat, then 'cream and/or milk fat'.
On the Coles website, the product is no longer labelled as ice cream, and is only labelled as 'Coles Simply Vanilla Ice Dessert'.
Meanwhile, the 4L version priced at $7 is still labelled as 'Coles Simply Vanilla Ice Cream'.
The change has sparked a wave of reactions online, with many customers expressing disappointment.
'That’s not ice cream, it’s some abomination,' one user commented.
While another replied: 'Well, I will not be buying Coles ice cream any more, or should I say frozen dessert?'
However, some customers were more forgiving, stating they would still eat it if it tasted good and was affordable.
'If it tastes like ice cream, looks like ice cream, smells like ice cream, it’ll do,' one wrote.
'New look—same great taste,' another commented.
What are your thoughts on this change, members? Have you tried the new 'flavoured frozen dessert' from Coles? Let us know in the comments below.
The supermarket's decision to introduce a 'new recipe' for its $4.50 2L tub of vanilla 'ice cream' has sparked a wave of disappointment and frustration among its loyal customers.
The product has now been rebranded as a 'flavoured frozen dessert', sparking outrage and confusion among consumers.
The change was first noticed by an eagle-eyed shopper who took to social media to express their disappointment.
Coles has introduced a new recipe for its vanilla ice cream tub. Image sources: Coles (left), Reddit (right).
'PSA: Coles vanilla ice cream is no longer ice cream, it’s now a “flavoured frozen dessert”,' they wrote, alongside a photo of their discarded tub.
'I assume they can’t call it ice cream anymore since the first ingredient is water.'
'As a lifelong cheap ice cream eater, this stuff is not fit for human consumption. Here it is, pictured in the bin, where it belongs.'
Coles responded quickly, assuring customers that the product's flavour remains the same.
'Dessert lovers can rest assured that this product still has the same great taste they know and love,' a spokesperson said.
The supermarket also explained that the product's return to stores was delayed due to disruptions caused by the Lismore floods.
But what exactly has changed in the recipe? And why can't it be called 'ice cream' anymore?
According to codes set by Food Standards Australia New Zealand 'ice cream means a sweet frozen food that is made from cream or milk products or both, and other foods, and is generally aerated'.
Furthermore, for a product to be labelled as 'ice cream', it must 'contain not less than 10 per cent milk fat, 3.5 per cent protein and 36 per cent total solids'.
Starch may be added, but only to a maximum extent of 5 per cent under a declaration on the label.
If a product doesn't meet these specific compositional requirements, then it cannot be called ice cream.
The same standards also apply to soft serve ice cream.
It is understood that the recipe for Coles' product was changed about five years ago, but the recent packaging redesign has brought the change to the forefront.
The old label described the treat as 'vanilla flavoured ice dessert', and now it reads 'flavoured frozen dessert'.
The exact percentage of ingredients used on the frozen vanilla dessert's label has yet to be disclosed by Coles.
However, it does state that the main ingredient is water, followed by sugar syrup, and then glucose syrup.
Skimmed milk concentrate is the fourth item listed followed by 'maltodextrin', a form of wheat, then 'cream and/or milk fat'.
On the Coles website, the product is no longer labelled as ice cream, and is only labelled as 'Coles Simply Vanilla Ice Dessert'.
Meanwhile, the 4L version priced at $7 is still labelled as 'Coles Simply Vanilla Ice Cream'.
The change has sparked a wave of reactions online, with many customers expressing disappointment.
'That’s not ice cream, it’s some abomination,' one user commented.
While another replied: 'Well, I will not be buying Coles ice cream any more, or should I say frozen dessert?'
However, some customers were more forgiving, stating they would still eat it if it tasted good and was affordable.
'If it tastes like ice cream, looks like ice cream, smells like ice cream, it’ll do,' one wrote.
'New look—same great taste,' another commented.
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