Coles is giving away free ice cream! Here’s how to get yours

Scoring a little something extra while doing the weekly shop is always a welcome surprise, especially when it’s a treat everyone loves.

A new promotion has popped up, offering shoppers the chance to walk away with a sweet reward—but only for a limited time.

Here’s what you need to know about the giveaway that’s making waves at the checkout.


Coles introduced its first-ever Summer Treats Buy-Scan-Win promotion, giving Flybuys members the chance to score free ice cream or ice blocks.

Between 5 February and 4 March, customers who spent $10 or more in-store on ice cream or ice blocks and scanned their registered Flybuys had the chance to win a free summer treat.

Winners will be notified instantly at the checkout.


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Free ice cream is up for grabs at Coles. Image source: Pexel/Kindel Media


Winners could collect their freebies from the freezer aisle during their next shop.

Alternatively, they could save it for a later date, with redemption available until 4 April.

The promotion was backed by 10 suppliers, including Bulla, Mars, Unilever, Peters, and Cape Byron.

Coles’ Own Brand was also part of the lineup, featuring some of Australia’s most-loved frozen treats.


Coles General Manager Customer Engagement and Loyalty Alice Moncrieff said the campaign was designed to ‘surprise and delight’ shoppers while adding a little fun to their grocery run.

‘Summer may be winding down, but at Coles, we believe the season of treating yourself should last a little longer, which is why we’re giving registered Flybuys members an opportunity to scoop up some of their favourite ice cream and ice block brands, for free – as a thank you for shopping in store at Coles,’ she said.

‘We know our customers love ice cream as an occasional treat and what better way to cool off in the warmer months than with free ice cream—with prizes including classic Magnum, Connoisseur varieties, and decadent Häagen-Dazs tubs, there’s something for everyone to enjoy.’


In a previous story, we covered another exciting Coles offer that gives shoppers the chance to save money or even fly for free.

Don’t miss out on the details—check it out here!

Key Takeaways

  • Coles launched its Summer Treats Buy-Scan-Win promotion, giving Flybuys members a chance to win free ice cream or ice blocks.
  • Shoppers who spent $10 or more on ice cream or ice blocks and scanned their registered Flybuys between 5 February and 4 March could instantly win a free treat at checkout.
  • Winners could collect their prize from the freezer aisle on their next visit or redeem it by 4 April. The promotion featured brands like Bulla, Mars, Unilever, Peters, Cape Byron, and Coles’ Own Brand.
  • Coles General Manager Alice Moncrieff said the campaign was designed to ‘surprise and delight’ customers, extending the summer spirit with popular frozen treats.

With free ice cream up for grabs, this promotion added a little extra sweetness to the weekly shop.

Do you think more supermarkets should offer surprise giveaways like this? Let us know your thoughts in the comments!
 
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