Vegemite is more than just a spread down under—it's an important part of Australian culture.

Made from leftover brewers' yeast extract with various vitamins and minerals added, the salty black paste has been fueling Aussies with breakfast energy since the 1920s.

But one Coles supermarket employee recently shared a photo online that left many Australians scratching their heads at this iconic food in disbelief.

The image, posted on a social media group for Coles employees, showed a massive 2.5kg tub of Vegemite with a staggering $100 price tag attached.

The employee, who stumbled upon this unusual sight during their shift, shared the image with the caption, 'I found this at work yesterday. Sometimes I just shake my head.’

A Coles employee shared a photo of this 25kg Vegemite for $100. Image: Facebook/Down Down Who Wants To Get Down group

The post quickly sparked a flurry of reactions, with many expressing shock and disbelief at the seemingly exorbitant price of the iconic Aussie staple.

However, there's more to this story than meets the eye.

It is believed that Coles supermarkets across Australia do not sell 2.5kg buckets of Vegemite to the public.

These huge buckets are typically used in Coles bakeries for preparing their most wanted Vegemite Scrolls and are not available for purchase by customers.

It appears that the tub—which seems to be in the stationery department—was likely placed on the shelf with a $100 price tag as part of a prank.

The post certainly did provoke reactions, with many social media users finding the situation amusing.

One user joked: 'Meanwhile, your bakery is using the standard Vegemite jars while they are waiting for their stock to arrive!'

'I gather it’s for the bakery’s Vegemite scrolls then,' another speculated.

Key Takeaways

• A Coles employee shared a photo showing a 2.5kg bucket of Vegemite with a $100 price.
• The photo, which was posted to a social media group for Coles workers, triggered surprise and scepticism.
• Coles does not sell 2.5kg buckets of Vegemite in stores; they are used in bakery sections for Vegemite Scrolls.
• The unusual placement and pricing are thought to be a prank, as the bucket was found in the stationery department.

What's your take on this Vegemite prank, members? Share your thoughts and experiences in the comments below.

 

[Petra]

I have noticed that Vegemite's price went up at all supermarkets. Even small jars are very expensive now.

 

[AlanQ]

a blown up fluff story. Works out per 100 gm much cheaper than a 380gm jar at $6-7.

 

[Clancieblue]

It doesnt seem to be on a normal shelf, it looks like cool room shelving, label doesn't state how much per so many grams. I think this is rubbish. You can buy 4 x 2.5kg vegemite on Good groceries for $168.66 free delivery.

 

[Clancieblue]

Padstow food service 2.5kg $46.90 in stock

 

[Staffordshire Whippet]

$100?..... Naaaaah.
They'd have to pay me a LOT more than that to take that product.

 

[IAN3005]

Wouldn't buy vegemite as it is Halal certified

 

[Staffordshire Whippet]

Wouldn't buy vegemite as it is Halal certified

Halal Certified just means that the product has been certified as fit for consumption in Islamic countries; i.e., we can export it to them and receive their hard-currency in return. What part of "Balance of Trade" do you have trouble understanding?

 

[stev3281]

Vegemite is more than just a spread down under—it's an important part of Australian culture.

Made from leftover brewers' yeast extract with various vitamins and minerals added, the salty black paste has been fueling Aussies with breakfast energy since the 1920s.

But one Coles supermarket employee recently shared a photo online that left many Australians scratching their heads at this iconic food in disbelief.

The image, posted on a social media group for Coles employees, showed a massive 2.5kg tub of Vegemite with a staggering $100 price tag attached.

The employee, who stumbled upon this unusual sight during their shift, shared the image with the caption, 'I found this at work yesterday. Sometimes I just shake my head.’

View attachment 39847

A Coles employee shared a photo of this 25kg Vegemite for $100. Image: Facebook/Down Down Who Wants To Get Down group

The post quickly sparked a flurry of reactions, with many expressing shock and disbelief at the seemingly exorbitant price of the iconic Aussie staple.

However, there's more to this story than meets the eye.

It is believed that Coles supermarkets across Australia do not sell 2.5kg buckets of Vegemite to the public.

These huge buckets are typically used in Coles bakeries for preparing their most wanted Vegemite Scrolls and are not available for purchase by customers.

It appears that the tub—which seems to be in the stationery department—was likely placed on the shelf with a $100 price tag as part of a prank.

The post certainly did provoke reactions, with many social media users finding the situation amusing.

One user joked: 'Meanwhile, your bakery is using the standard Vegemite jars while they are waiting for their stock to arrive!'

'I gather it’s for the bakery’s Vegemite scrolls then,' another speculated.

Key Takeaways

• A Coles employee shared a photo showing a 2.5kg bucket of Vegemite with a $100 price.
• The photo, which was posted to a social media group for Coles workers, triggered surprise and scepticism.
• Coles does not sell 2.5kg buckets of Vegemite in stores; they are used in bakery sections for Vegemite Scrolls.
• The unusual placement and pricing are thought to be a prank, as the bucket was found in the stationery department.

What's your take on this Vegemite prank, members? Share your thoughts and experiences in the comments below.

WHAT a SICK JOKE!!

 

[IAN3005]

Halal Certified just means that the product has been certified as fit for consumption in Islamic countries; i.e., we can export it to them and receive their hard-currency in return. What part of "Balance of Trade" do you have trouble understanding?

Don't have trouble understanding.... I do have trouble understanding a) Why the certification fees are tax-free... the company is registered as a charity (Charity My Foot) and therefore is tax-free. b) Why are the products not clearly labelled (they got rid of the website exposing this practice). c) The director was boasting about how he spent the proceeds on expensive shoes for his wife... give me a break....