Chill out: Ben and Jerry's annual Free Cone Day is here to scoop up smiles!

Get ready to indulge your sweet tooth, ice cream aficionados!

In a delightful announcement that's sure to bring a smile to your face, Ben and Jerry's has declared that it's time for their much-anticipated annual Free Cone Day.

This is the day when the iconic ice cream brand celebrates its loyal customers by giving away free scoops of their delectable ice cream across Australia.


The tradition of Free Cone Day is a heartwarming tale that dates back to 1979.

It was then that co-founders Ben Cohen and Jerry Greenfield decided to thank their community for supporting their venture through a long and chilly winter in Vermont, United States.

Their small gesture of gratitude has since blossomed into an international event, with thousands of ice cream lovers lining up to enjoy a scoop of joy.


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Ben & Jerry's is giving away free scoops of ice cream on their annual Free Cone Day across Australia and New Zealand today, April 16. Credits: Ben and Jerry’s


This year, the festivities are set to take place today, Tuesday, April 16, from 12pm to 8pm.

Almost every Ben and Jerry's store in Australia and New Zealand will be participating, so there's no excuse not to join in on the fun.

Whether you're a fan of classic flavours or looking to try something new, you're in for a treat.

The brand is offering a choice of any flavour, including two exclusive Scoop Shop delights: Impretzively Fudged, a chocolate lover's dream with fudge-covered pretzel pieces and a pretzel swirl, and PB S’more, a toasted marshmallow ice cream mixed with peanut butter cups, graham cracker pieces, and a marshmallow swirl.


For those who truly can't get enough of Ben and Jerry's rich, creamy goodness, the best part is that you can line up for a free cone as many times as you'd like. That's right—there's no limit to how many times you can enjoy a scoop on Free Cone Day.

In 2023, Ben and Jerry's set a record by giving away over 180,000 free ice creams in Australia and New Zealand when Free Cone Day made its grand return after a four-year hiatus.

This year, they're aiming to top that number and have set their sights on a global goal of distributing more than one million scoops worldwide after serving up 970,000 in 2023.


Ben & Jerry’s CEO Dave Stever, who personally served up scoops in Vermont last year, is calling on all ice cream lovers to help make this year's Free Cone Day a record-breaking event.

'We know together with our fans we can break 1 million scoops,' he said.

'We’re asking our fans to really bring it this year: invite their friends, family, and neighbours, and help us beat our goal of 1 million scoops on Free Cone Day 2024.'

To find out where you can grab your free scoop, visit the Ben and Jerry's website to locate your nearest participating Scoop Shop.
Key Takeaways
  • Ben & Jerry's is giving away free scoops of ice cream on their annual Free Cone Day across Australia and New Zealand.
  • The event takes place today, Tuesday, 16 April, from 12pm to 8pm at almost every store.
  • Customers can choose any flavour they like, including two Scoop Shop exclusive flavours: Impretzively Fudged and PB S’more.
  • Ben & Jerry’s is aiming to give away more than one million scoops globally, exceeding the 970,000 free ice creams distributed on Free Cone Day in 2023.
Are you participating in the Free Code Day today? Have you participated in the previous one last year? Which Ben and Jerry’s ice cream do you like the most? Let us know in the comments below!
 
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Reactions: PattiB
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Nothing special with Ben n Jerry's
I'm thinking they do the free giveaway each year to try and win customers.

They definitely need to bring down their prices especially in this day n age
 

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