Get ready to be left in shock, folks! Melbourne duo Josh Ball and Josh Brooks-Duncan are on a mission to raise awareness about food waste in Australia, and they uncovered some startling statistics about fresh produce that never makes it to our supermarket shelves.

According to their findings, up to 50 per cent of 'perfectly imperfect' produce stays on the farm. The reason? Simply because they're deemed 'too ugly' or don't meet aesthetic standards set by leading retailers like Coles and Woolworths. Now that's just scandalous!

Josh Ball, the co-founder of Farmers Picks, discovered 1,500 cauliflowers that a supermarket had rejected. Source: Farmers Picks/Instagram

So, why is this happening? Farmers Pick co-founder Josh Ball explains that many crops are rejected due to their appearance, whether it's their size or the presence of blemishes.

He said, 'The standards are primarily set on aesthetics.'

Now you may wonder, do these ‘imperfections’ affect the taste or nutritional value of these fruits and vegetables? Absolutely not!

The environmentally conscious entrepreneurs launched Farmers Pick to combat this food waste epidemic. This website buys unwanted produce directly from the farmers and resells it to customers for 30 per cent less than supermarket prices.

They're essentially saving our fruits and vegetables from an undeserved, unappetising fate while keeping more money in our pockets.

Strict Specifications​

Fresh and perfectly good fruits and vegetables are being rejected and wasted because they don't meet aesthetic standards set by major retailers. Image by nicotitto from Unsplash

Interestingly, one of the most significant issues these blokes encounter is the absurdly strict specifications for citrus fruits like oranges, lemons, and limes.

Ball explains, 'If over 5 per cent or 6 per cent of the fruit is covered in a blemish or a mark, it can't be sold.' However, he points out that such flaws are absolutely irrelevant when it comes to the fruit's taste or nutritional value.

Ball further highlights that even during times of produce shortages attributed to harsh weather conditions like flooding, the larger supermarket chains didn't change their guidelines.

Coles and Woolworths take steps to tackle food waste​

Responding to this claim, a Woolworths spokesperson stated: 'Our produce requirements are adaptable and respond to the quantity and availability of fruit and vegetables in the market, which is affected by seasonality, supply and weather.'

Woolworths does have an 'Odd Bunch' range that offers marked or differently-shaped produce at reduced prices, allowing customers to save at least 20 per cent compared to the cost of their mainstream fruit and vegetable selection.

Similarly, Coles provides an 'I'm Perfect' range of 10 different fruits and vegetables with slight appearance flaws, while Harris Farm has had its ‘Imperfect Picks’ range available since 2014.

Key Takeaways

• Two Melbourne men aim to stop food waste in Australia by addressing the 'insane' amount of fresh produce rejected by major supermarkets due to appearance or size.
• Up to 50 per cent of 'perfectly imperfect' produce is never sold by major supermarkets like Coles and Woolworths, leading to wasted resources and landfill.
• The men have founded Farmers Pick, a company that buys unwanted produce directly from farmers and sells it to consumers at discounted prices, highlighting the issue of food waste.
• Despite attempts by supermarkets to adapt through initiatives like 'Odd Bunch' and 'I'm Perfect,' the issue of cosmetic standards affecting produce wastage still persists.

Josh Ball, co-founder of Farmers Picks, rescued 2,000 celeriacs that were being discarded for being deemed 'too small'. Source: Farmers Picks/Instagram

Farmers Pick aims to encourage consumers to reconsider their purchasing habits and give these unfairly judged fruits and vegetables a chance.

Mr Ball says, 'Once people understand that it doesn't taste any different and you can save a few bucks along the way, then it's definitely a step in the right direction to address food waste.'

We encourage you to support businesses like Farmers Pick or choose the discounted produce options at your local supermarkets. Not only will you be helping to fight against food waste and benefit the environment, but you'll also be saving some money.

Members, are you surprised by the significant amount of fresh produce that gets rejected by supermarkets due to its appearance? How do you feel about this issue of food waste and the efforts being made by businesses like Farmers Pick to address it?

Share your thoughts and ideas on how we can reduce food waste and support more sustainable practices in the food industry.

 

[Pat T]

Get ready to be left in shock, folks! Melbourne duo Josh Ball and Josh Brooks-Duncan are on a mission to raise awareness about food waste in Australia, and they uncovered some startling statistics about fresh produce that never makes it to our supermarket shelves.

According to their findings, up to 50 per cent of 'perfectly imperfect' produce stays on the farm. The reason? Simply because they're deemed 'too ugly' or don't meet aesthetic standards set by leading retailers like Coles and Woolworths. Now that's just scandalous!

View attachment 23062

Josh Ball, the co-founder of Farmers Picks, discovered 1,500 cauliflowers that a supermarket had rejected. Source: Farmers Picks/Instagram

So, why is this happening? Farmers Pick co-founder Josh Ball explains that many crops are rejected due to their appearance, whether it's their size or the presence of blemishes.

He said, 'The standards are primarily set on aesthetics.'

Now you may wonder, do these ‘imperfections’ affect the taste or nutritional value of these fruits and vegetables? Absolutely not!

The environmentally conscious entrepreneurs launched Farmers Pick to combat this food waste epidemic. This website buys unwanted produce directly from the farmers and resells it to customers for 30 per cent less than supermarket prices.

They're essentially saving our fruits and vegetables from an undeserved, unappetising fate while keeping more money in our pockets.

Strict Specifications​

View attachment 23063

Fresh and perfectly good fruits and vegetables are being rejected and wasted because they don't meet aesthetic standards set by major retailers. Image by nicotitto from Unsplash

Interestingly, one of the most significant issues these blokes encounter is the absurdly strict specifications for citrus fruits like oranges, lemons, and limes.

Ball explains, 'If over 5 per cent or 6 per cent of the fruit is covered in a blemish or a mark, it can't be sold.' However, he points out that such flaws are absolutely irrelevant when it comes to the fruit's taste or nutritional value.

Ball further highlights that even during times of produce shortages attributed to harsh weather conditions like flooding, the larger supermarket chains didn't change their guidelines.

Coles and Woolworths take steps to tackle food waste​

Responding to this claim, a Woolworths spokesperson stated: 'Our produce requirements are adaptable and respond to the quantity and availability of fruit and vegetables in the market, which is affected by seasonality, supply and weather.'

Woolworths does have an 'Odd Bunch' range that offers marked or differently-shaped produce at reduced prices, allowing customers to save at least 20 per cent compared to the cost of their mainstream fruit and vegetable selection.

Similarly, Coles provides an 'I'm Perfect' range of 10 different fruits and vegetables with slight appearance flaws, while Harris Farm has had its ‘Imperfect Picks’ range available since 2014.

Key Takeaways

• Two Melbourne men aim to stop food waste in Australia by addressing the 'insane' amount of fresh produce rejected by major supermarkets due to appearance or size.
• Up to 50 per cent of 'perfectly imperfect' produce is never sold by major supermarkets like Coles and Woolworths, leading to wasted resources and landfill.
• The men have founded Farmers Pick, a company that buys unwanted produce directly from farmers and sells it to consumers at discounted prices, highlighting the issue of food waste.
• Despite attempts by supermarkets to adapt through initiatives like 'Odd Bunch' and 'I'm Perfect,' the issue of cosmetic standards affecting produce wastage still persists.

View attachment 23064

Josh Ball, co-founder of Farmers Picks, rescued 2,000 celeriacs that were being discarded for being deemed 'too small'. Source: Farmers Picks/Instagram

Farmers Pick aims to encourage consumers to reconsider their purchasing habits and give these unfairly judged fruits and vegetables a chance.

Mr Ball says, 'Once people understand that it doesn't taste any different and you can save a few bucks along the way, then it's definitely a step in the right direction to address food waste.'

We encourage you to support businesses like Farmers Pick or choose the discounted produce options at your local supermarkets. Not only will you be helping to fight against food waste and benefit the environment, but you'll also be saving some money.

Members, are you surprised by the significant amount of fresh produce that gets rejected by supermarkets due to its appearance? How do you feel about this issue of food waste and the efforts being made by businesses like Farmers Pick to address it?

Share your thoughts and ideas on how we can reduce food waste and support more sustainable practices in the food industry.

Some farmers go to local markets and sell the produce that the supermarkets won’t take because of size or marks etc. People often don’t realise that these are fresher than the supermarkets which have to be packed, transported, purchased at major markets, taken to their distribution stores before being sent to the supermarket. Add on a week before it goes on the shelves.

 

[Col@45]

Get ready to be left in shock, folks! Melbourne duo Josh Ball and Josh Brooks-Duncan are on a mission to raise awareness about food waste in Australia, and they uncovered some startling statistics about fresh produce that never makes it to our supermarket shelves.

According to their findings, up to 50 per cent of 'perfectly imperfect' produce stays on the farm. The reason? Simply because they're deemed 'too ugly' or don't meet aesthetic standards set by leading retailers like Coles and Woolworths. Now that's just scandalous!

View attachment 23062

Josh Ball, the co-founder of Farmers Picks, discovered 1,500 cauliflowers that a supermarket had rejected. Source: Farmers Picks/Instagram

So, why is this happening? Farmers Pick co-founder Josh Ball explains that many crops are rejected due to their appearance, whether it's their size or the presence of blemishes.

He said, 'The standards are primarily set on aesthetics.'

Now you may wonder, do these ‘imperfections’ affect the taste or nutritional value of these fruits and vegetables? Absolutely not!

The environmentally conscious entrepreneurs launched Farmers Pick to combat this food waste epidemic. This website buys unwanted produce directly from the farmers and resells it to customers for 30 per cent less than supermarket prices.

They're essentially saving our fruits and vegetables from an undeserved, unappetising fate while keeping more money in our pockets.

Strict Specifications​

View attachment 23063

Fresh and perfectly good fruits and vegetables are being rejected and wasted because they don't meet aesthetic standards set by major retailers. Image by nicotitto from Unsplash

Interestingly, one of the most significant issues these blokes encounter is the absurdly strict specifications for citrus fruits like oranges, lemons, and limes.

Ball explains, 'If over 5 per cent or 6 per cent of the fruit is covered in a blemish or a mark, it can't be sold.' However, he points out that such flaws are absolutely irrelevant when it comes to the fruit's taste or nutritional value.

Ball further highlights that even during times of produce shortages attributed to harsh weather conditions like flooding, the larger supermarket chains didn't change their guidelines.

Coles and Woolworths take steps to tackle food waste​

Responding to this claim, a Woolworths spokesperson stated: 'Our produce requirements are adaptable and respond to the quantity and availability of fruit and vegetables in the market, which is affected by seasonality, supply and weather.'

Woolworths does have an 'Odd Bunch' range that offers marked or differently-shaped produce at reduced prices, allowing customers to save at least 20 per cent compared to the cost of their mainstream fruit and vegetable selection.

Similarly, Coles provides an 'I'm Perfect' range of 10 different fruits and vegetables with slight appearance flaws, while Harris Farm has had its ‘Imperfect Picks’ range available since 2014.

Key Takeaways

• Two Melbourne men aim to stop food waste in Australia by addressing the 'insane' amount of fresh produce rejected by major supermarkets due to appearance or size.
• Up to 50 per cent of 'perfectly imperfect' produce is never sold by major supermarkets like Coles and Woolworths, leading to wasted resources and landfill.
• The men have founded Farmers Pick, a company that buys unwanted produce directly from farmers and sells it to consumers at discounted prices, highlighting the issue of food waste.
• Despite attempts by supermarkets to adapt through initiatives like 'Odd Bunch' and 'I'm Perfect,' the issue of cosmetic standards affecting produce wastage still persists.

View attachment 23064

Josh Ball, co-founder of Farmers Picks, rescued 2,000 celeriacs that were being discarded for being deemed 'too small'. Source: Farmers Picks/Instagram

Farmers Pick aims to encourage consumers to reconsider their purchasing habits and give these unfairly judged fruits and vegetables a chance.

Mr Ball says, 'Once people understand that it doesn't taste any different and you can save a few bucks along the way, then it's definitely a step in the right direction to address food waste.'

We encourage you to support businesses like Farmers Pick or choose the discounted produce options at your local supermarkets. Not only will you be helping to fight against food waste and benefit the environment, but you'll also be saving some money.

Members, are you surprised by the significant amount of fresh produce that gets rejected by supermarkets due to its appearance? How do you feel about this issue of food waste and the efforts being made by businesses like Farmers Pick to address it?

Share your thoughts and ideas on how we can reduce food waste and support more sustainable practices in the food industry.

Such a waste of perfectly fine vegetables, who cares what they look like as long as the taste is right ! Surely these supermarkets could sell more of this "ugly" produce at a reduced price to help people who are struggling with today's prices ! All about the mighty dollar as usual.

 

[Suzanne rose]

I've purchased the Im Perfect range from Coles, problem is they do run out.

I don't think it's coles or woolworths that are the problem it's the customers.
Alot if customers want perfect produce even though there is no difference in taste.

I would definitely buy imperfect produce .

 

[Penny4]

I bought a bag of imperfect mandarins last week for $2 at the supermarket. They were yum.

 

[Catherines]

Maybe it’s time for as many of us to start ‘lobbying’ these big conglomerates to put these ‘imperfect’ looking fruit and vegetables on their shelves for sale at a much lower price, especially since there are the really needy people stressing about how they will put food on the table for their children.

Obviously they want to only sell the so-called perfect produce at a higher price so they can make more profit. A strong letter to their head office from each of us, and I’m sure there are enough of us, might send them a message. BUT for those that can truly afford the higher price, please don’t abuse the system and grab as much as you can, leave it for those who are really needy. No doubt in the general population there will still be the greedy ones.

 

[CristinaV]

Get ready to be left in shock, folks! Melbourne duo Josh Ball and Josh Brooks-Duncan are on a mission to raise awareness about food waste in Australia, and they uncovered some startling statistics about fresh produce that never makes it to our supermarket shelves.

According to their findings, up to 50 per cent of 'perfectly imperfect' produce stays on the farm. The reason? Simply because they're deemed 'too ugly' or don't meet aesthetic standards set by leading retailers like Coles and Woolworths. Now that's just scandalous!

View attachment 23062

Josh Ball, the co-founder of Farmers Picks, discovered 1,500 cauliflowers that a supermarket had rejected. Source: Farmers Picks/Instagram

So, why is this happening? Farmers Pick co-founder Josh Ball explains that many crops are rejected due to their appearance, whether it's their size or the presence of blemishes.

He said, 'The standards are primarily set on aesthetics.'

Now you may wonder, do these ‘imperfections’ affect the taste or nutritional value of these fruits and vegetables? Absolutely not!

The environmentally conscious entrepreneurs launched Farmers Pick to combat this food waste epidemic. This website buys unwanted produce directly from the farmers and resells it to customers for 30 per cent less than supermarket prices.

They're essentially saving our fruits and vegetables from an undeserved, unappetising fate while keeping more money in our pockets.

Strict Specifications​

View attachment 23063

Fresh and perfectly good fruits and vegetables are being rejected and wasted because they don't meet aesthetic standards set by major retailers. Image by nicotitto from Unsplash

Interestingly, one of the most significant issues these blokes encounter is the absurdly strict specifications for citrus fruits like oranges, lemons, and limes.

Ball explains, 'If over 5 per cent or 6 per cent of the fruit is covered in a blemish or a mark, it can't be sold.' However, he points out that such flaws are absolutely irrelevant when it comes to the fruit's taste or nutritional value.

Ball further highlights that even during times of produce shortages attributed to harsh weather conditions like flooding, the larger supermarket chains didn't change their guidelines.

Coles and Woolworths take steps to tackle food waste​

Responding to this claim, a Woolworths spokesperson stated: 'Our produce requirements are adaptable and respond to the quantity and availability of fruit and vegetables in the market, which is affected by seasonality, supply and weather.'

Woolworths does have an 'Odd Bunch' range that offers marked or differently-shaped produce at reduced prices, allowing customers to save at least 20 per cent compared to the cost of their mainstream fruit and vegetable selection.

Similarly, Coles provides an 'I'm Perfect' range of 10 different fruits and vegetables with slight appearance flaws, while Harris Farm has had its ‘Imperfect Picks’ range available since 2014.

Key Takeaways

• Two Melbourne men aim to stop food waste in Australia by addressing the 'insane' amount of fresh produce rejected by major supermarkets due to appearance or size.
• Up to 50 per cent of 'perfectly imperfect' produce is never sold by major supermarkets like Coles and Woolworths, leading to wasted resources and landfill.
• The men have founded Farmers Pick, a company that buys unwanted produce directly from farmers and sells it to consumers at discounted prices, highlighting the issue of food waste.
• Despite attempts by supermarkets to adapt through initiatives like 'Odd Bunch' and 'I'm Perfect,' the issue of cosmetic standards affecting produce wastage still persists.

View attachment 23064

Josh Ball, co-founder of Farmers Picks, rescued 2,000 celeriacs that were being discarded for being deemed 'too small'. Source: Farmers Picks/Instagram

Farmers Pick aims to encourage consumers to reconsider their purchasing habits and give these unfairly judged fruits and vegetables a chance.

Mr Ball says, 'Once people understand that it doesn't taste any different and you can save a few bucks along the way, then it's definitely a step in the right direction to address food waste.'

We encourage you to support businesses like Farmers Pick or choose the discounted produce options at your local supermarkets. Not only will you be helping to fight against food waste and benefit the environment, but you'll also be saving some money.

Members, are you surprised by the significant amount of fresh produce that gets rejected by supermarkets due to its appearance? How do you feel about this issue of food waste and the efforts being made by businesses like Farmers Pick to address it?

Share your thoughts and ideas on how we can reduce food waste and support more sustainable practices in the food industry.

This is not new information. Are we really to blame for not wanting imperfect fruit and veg? Or is it made up by the supermarkets so their displays look perfect? Maybe farmers should start having a say with this issue? If no one sells to supermarkets, what would these supermarkets do? The question needs to be asked I think.

 

[Frangipanni]

I am disgusted by this. So many people struggling to put food on the table and still we have this attitude that only perfect will do. As for the odd bunch range and the like, well its only on a few items like carrots and sometimes apples.... if this had a full range I KNOW I would be buying them to feed my family rather than miss out as my budget cant stretch that far

 

[terri]

Unfortunately in the 'need to be perfect' world, even the fruit and veggies are included. It is our attitudes to the look of things that has caused this. We are only now starting to realise that it doesnt matter what it looks like, as long as it is fresh and good quality. But like taking your own bags to do your shopping, this is going to be a very slow process to get people to accept.

 

[Bridgit]

I've purchased the Im Perfect range from Coles, problem is they do run out.

I don't think it's coles or woolworths that are the problem it's the customers.
Alot if customers want perfect produce even though there is no difference in taste.

I would definitely buy imperfect produce .

Yes so do I - how many of us have bought tomatoes that look good but when cut are bad inside?
The old saying "beauty is only skin deep" comes to mind. Many vege and fruit look good on the outside but inside debatable - citrus can have a lovely appearance but due to lack of water or fertiliser can be spoiled by dry and tough segments - well we just discard those and eat the rest!

 

[Jenelle Maree]

Hello Everyone. Well done Josh Ball & Josh Brooks Duncan. It upsets me that so much food has gone to landfill.Thank you for creating Farmers Pick. I live in Canberra how do I make a purchase From Farmers Pick. I'm tired of the world when everything has to perfect. I don't care if half the apple is rotten, the other half is fine.If you don't like eating the bruise on the apple , cut it out. Our whole Fresh Food industry, is a joke. I remember getting fresh produce in the 70's & the 80's always fresh. Now when you purchase fresh produce, why does it go off so quickly, I know why, it is no longer fresh when the produce sits in warehouse for weeks. This is not how you respect our farmers. We rely on our Farmers, lets do right by them, Farmers Pick is the way to go. Josh (1) & Josh2) I would love you to start you own supermarket chain, so everyone in Australia can make their purchases from Farmers Pick. Bye Everyone. be kind to yourself

 

[888D.C888]

Such a waste of perfectly fine vegetables, who cares what they look like as long as the taste is right ! Surely these supermarkets could sell more of this "ugly" produce at a reduced price to help people who are struggling with today's prices ! All about the mighty dollar as usual.

I totally agree with you there!
I believe that we need our supermarkets to sell
1). Top shelf fruit & veggies
2). Middle shelf fruit & veggies
3). Lower shelf fruit & veggies

 

[888D.C888]

Unfortunately in the 'need to be perfect' world, even the fruit and veggies are included. It is our attitudes to the look of things that has caused this. We are only now starting to realise that it doesnt matter what it looks like, as long as it is fresh and good quality. But like taking your own bags to do your shopping, this is going to be a very slow process to get people to accept.

Yes! Spot on!

 

[888D.C888]

Get ready to be left in shock, folks! Melbourne duo Josh Ball and Josh Brooks-Duncan are on a mission to raise awareness about food waste in Australia, and they uncovered some startling statistics about fresh produce that never makes it to our supermarket shelves.

According to their findings, up to 50 per cent of 'perfectly imperfect' produce stays on the farm. The reason? Simply because they're deemed 'too ugly' or don't meet aesthetic standards set by leading retailers like Coles and Woolworths. Now that's just scandalous!

View attachment 23062

Josh Ball, the co-founder of Farmers Picks, discovered 1,500 cauliflowers that a supermarket had rejected. Source: Farmers Picks/Instagram

So, why is this happening? Farmers Pick co-founder Josh Ball explains that many crops are rejected due to their appearance, whether it's their size or the presence of blemishes.

He said, 'The standards are primarily set on aesthetics.'

Now you may wonder, do these ‘imperfections’ affect the taste or nutritional value of these fruits and vegetables? Absolutely not!

The environmentally conscious entrepreneurs launched Farmers Pick to combat this food waste epidemic. This website buys unwanted produce directly from the farmers and resells it to customers for 30 per cent less than supermarket prices.

They're essentially saving our fruits and vegetables from an undeserved, unappetising fate while keeping more money in our pockets.

Strict Specifications​

View attachment 23063

Fresh and perfectly good fruits and vegetables are being rejected and wasted because they don't meet aesthetic standards set by major retailers. Image by nicotitto from Unsplash

Interestingly, one of the most significant issues these blokes encounter is the absurdly strict specifications for citrus fruits like oranges, lemons, and limes.

Ball explains, 'If over 5 per cent or 6 per cent of the fruit is covered in a blemish or a mark, it can't be sold.' However, he points out that such flaws are absolutely irrelevant when it comes to the fruit's taste or nutritional value.

Ball further highlights that even during times of produce shortages attributed to harsh weather conditions like flooding, the larger supermarket chains didn't change their guidelines.

Coles and Woolworths take steps to tackle food waste​

Responding to this claim, a Woolworths spokesperson stated: 'Our produce requirements are adaptable and respond to the quantity and availability of fruit and vegetables in the market, which is affected by seasonality, supply and weather.'

Woolworths does have an 'Odd Bunch' range that offers marked or differently-shaped produce at reduced prices, allowing customers to save at least 20 per cent compared to the cost of their mainstream fruit and vegetable selection.

Similarly, Coles provides an 'I'm Perfect' range of 10 different fruits and vegetables with slight appearance flaws, while Harris Farm has had its ‘Imperfect Picks’ range available since 2014.

Key Takeaways

• Two Melbourne men aim to stop food waste in Australia by addressing the 'insane' amount of fresh produce rejected by major supermarkets due to appearance or size.
• Up to 50 per cent of 'perfectly imperfect' produce is never sold by major supermarkets like Coles and Woolworths, leading to wasted resources and landfill.
• The men have founded Farmers Pick, a company that buys unwanted produce directly from farmers and sells it to consumers at discounted prices, highlighting the issue of food waste.
• Despite attempts by supermarkets to adapt through initiatives like 'Odd Bunch' and 'I'm Perfect,' the issue of cosmetic standards affecting produce wastage still persists.

View attachment 23064

Josh Ball, co-founder of Farmers Picks, rescued 2,000 celeriacs that were being discarded for being deemed 'too small'. Source: Farmers Picks/Instagram

Farmers Pick aims to encourage consumers to reconsider their purchasing habits and give these unfairly judged fruits and vegetables a chance.

Mr Ball says, 'Once people understand that it doesn't taste any different and you can save a few bucks along the way, then it's definitely a step in the right direction to address food waste.'

We encourage you to support businesses like Farmers Pick or choose the discounted produce options at your local supermarkets. Not only will you be helping to fight against food waste and benefit the environment, but you'll also be saving some money.

Members, are you surprised by the significant amount of fresh produce that gets rejected by supermarkets due to its appearance? How do you feel about this issue of food waste and the efforts being made by businesses like Farmers Pick to address it?

Share your thoughts and ideas on how we can reduce food waste and support more sustainable practices in the food industry.

I really feel for our farmers. They work so hard, and their wealth is in assets so they do not have a lot of actual cash in hand. If they can sell their own produce at markets and the like then at least they get some cash in hand. We could do with more oulets who sell these goods that are not accepted by the big supermarkets.

 

[888D.C888]

I've purchased the Im Perfect range from Coles, problem is they do run out.

I don't think it's coles or woolworths that are the problem it's the customers.
Alot if customers want perfect produce even though there is no difference in taste.

I would definitely buy imperfect produce .

Me too!

 

[888D.C888]

Some farmers go to local markets and sell the produce that the supermarkets won’t take because of size or marks etc. People often don’t realise that these are fresher than the supermarkets which have to be packed, transported, purchased at major markets, taken to their distribution stores before being sent to the supermarket. Add on a week before it goes on the shelves.

Good on those hard working farmers! They need more support to be able to sell their produce not deemed suitable for the big supermarkets.
Too much waste in this country.
Farmers often get a raw deal.

 

[888D.C888]

Hello Everyone. Well done Josh Ball & Josh Brooks Duncan. It upsets me that so much food has gone to landfill.Thank you for creating Farmers Pick. I live in Canberra how do I make a purchase From Farmers Pick. I'm tired of the world when everything has to perfect. I don't care if half the apple is rotten, the other half is fine.If you don't like eating the bruise on the apple , cut it out. Our whole Fresh Food industry, is a joke. I remember getting fresh produce in the 70's & the 80's always fresh. Now when you purchase fresh produce, why does it go off so quickly, I know why, it is no longer fresh when the produce sits in warehouse for weeks. This is not how you respect our farmers. We rely on our Farmers, lets do right by them, Farmers Pick is the way to go. Josh (1) & Josh2) I would love you to start you own supermarket chain, so everyone in Australia can make their purchases from Farmers Pick. Bye Everyone. be kind to yourself

What a brilliant idea! The Josh Josh & supermarket chain!

Yes so do I - how many of us have bought tomatoes that look good but when cut are bad inside?
The old saying "beauty is only skin deep" comes to mind. Many vege and fruit look good on the outside but inside debatable - citrus can have a lovely appearance but due to lack of water or fertiliser can be spoiled by dry and tough segments - well we just discard those and eat the rest!

Yes I have found happens a lot with bananas too! Looks good on the outside & then there are parts all brown & off half way along the bamana. It is so frustrating!

 

[Ronloby]

I would like to see a group of farmers in a local area start up a store in town to sell all fruit and veg as it comes from the farm. Not after it has sat in a warehouse for 1 or 2 weeks. At least one would know it was fresh regardless of how it looked.

 

[RTS]

I totally agree with you there!
I believe that we need our supermarkets to sell
1). Top shelf fruit & veggies
2). Middle shelf fruit & veggies
3). Lower shelf fruit & veggies

In Auckland in the 1970s most green grocers offered fresh, not so fresh, and old vegetables for different prices. We used to buy the old cauliflowers but not so fresh other items.

 

[Bridgit]

What a brilliant idea! The Josh Josh & supermarket chain!

Yes I have found happens a lot with bananas too! Looks good on the outside & then there are parts all brown & off half way along the bamana. It is so frustrating!

Yes and you will find that rough handling causes that - it bruises the fruit and the only way to avoid this is to give them a gentle squeeze with your whole hand - if it feels soft don't buy it. Bananas, pears, kiwi fruit are all prone to this problem - and soft fruits for that matter.