'Can anyone explain why?': Coles' self-checkout policy confuses shoppers

A trip to the supermarket is more than just a chore; it's an opportunity to get the freshest ingredients and catch the latest deals.

Over time, supermarkets have also adapted new policies so shoppers can enjoy some independence.

What happens when a simple task like self-checkout becomes a source of frustration and confusion?


Coles shoppers across Australia have been voicing their concerns over a new check-out procedure that's causing a stir.

The issue first came to light online, where shoppers shared their experiences of being instructed to scan large items before anything else.

In some cases, customers reported that anxious staff members insisted they void their transactions and start over if they had not scanned the bulky items first.


compressed-Coles.jpeg
Coles staff members have been asking customers to void their transactions if they do not scan bulky items first. Image Credit: Instagram/Coles Supermarkets


These instructions have been forced, even when customers are already halfway through their purchases.

This has led to some unexpected and, for many, unwelcome interactions with store staff.

One shopper recounted their experience of being approached by a Coles employee for this matter.


'I was buying a few bits and pieces at Coles, including a 10-pack of canned water,' the poster shared.

'At the self-checkout, I scanned the smaller items first while I cradled the water, and one of the helpers came to me a bit panicky.'

'She asked if she could void the transaction so the waters would scan first. I said, "It's OK, it's already scanned," and I was ready to pay, but she pleaded with me to let her, or she'd get in trouble,' the story continued.

'I was a bit confused, but she seemed genuinely worried, so I let her. Can anyone explain why she needed to make sure the waters were scanned first?'

Several people shared a similar experience with the shopper.

'That explains the frantic worker yesterday,' one shared.

'I noticed this too with bulky items. I imagine it's so you don't leave it in your cart and "forget" to scan them,' another realised.


Coles initially explained the rationale behind this policy.

Staff members were encouraged to help process and scan bulky items first to reduce theft.

However, the supermarket did not explain if it was an evidence-based approach to check-outs and theft prevention.

Coles has since apologised for any inconvenience caused towards shoppers.

'The focus on having our team members scan the bulkier items first also helps to avoid situations where bulkier items are accidentally left in the trolley and not scanned,' the supermarket's spokesperson clarified.

'However, we certainly don't want our team members to "void" a customer's shopping simply to have bulk items like toilet paper scanned first.'

Coles encouraged their customers to provide direct feedback so that they can offer coaching to staff and prevent such incidents.


Shoplifting and retail theft have been prevalent across Australia for years.

Several supermarkets have deployed their security measures to combat the rise in theft.

In case you missed it, Coles also has mirrors installed at the bottom of their check-out counters.

The mirrors help ensure that all items, including heavy or bulky ones at the bottom of the trolley, are scanned and charged correctly.

On the other hand, Crime Stoppers NSW and the Australian Retailers Association launched a campaign to combat retail theft and the abuse of staff.

Coles' policy might seem like an unnecessary complication to what should be a straightforward process.

If you encounter this situation and feel uncomfortable, share your concerns with the staff or Coles customer care.
Key Takeaways

  • Coles customers expressed their frustration over a self-checkout rule requiring them to scan bulky items first.
  • Shoppers were reportedly told to void transactions and start over if they did not scan the large items first.
  • Coles responded by saying that assistance with bulky items aims to provide great service and prevent unscanned items in trolleys but did not offer detailed evidence of the policy's effectiveness.
  • Feedback from customers and comments from Coles staff suggest that the policy might be related to theft prevention.
Has a Coles staff member asked you to do the same with your shopping haul? Did it disrupt your shopping routine, or is it a good security measure? Share your stories and experiences with us in the comments below.
 

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If I were to use this type of check out, they better not try and tell me how to scan or pack my own stuff.

If they do, I will just leave it all there and walk out. Yes, I know this is silly to do, but remember I'm not being paid to scan & pack my own groceries, so they should not have the right to tell me how to do it.
 
If I were to use this type of check out, they better not try and tell me how to scan or pack my own stuff.

If they do, I will just leave it all there and walk out. Yes, I know this is silly to do, but remember I'm not being paid to scan & pack my own groceries, so they should not have the right to tell me how to do it.
Who shops at Woolies or Coles? Only a madman....
 
I shop at Coles frequently so far no one has dictated to my carer how to use the
Self checkout IF and when they do they will be losing a customer not that it will make a dent in their finances but we will have the satisfaction of not being told how to scan our Groceries..
 
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Who shops at Woolies or Coles? Only a madman....
In some areas especially some country areas they are the only supermarkets. unless there is a Foodland or IGA. We have a limited number of Aldi and their prepacked fruit and vegetables are often not fresh and could even be "off" Some things they only sell pre-packed
 
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Even the manned checkouts request that the bulky items get scanned first. I assume that it's because they allow you to leave them in your trolley. As an old and not very strong person, I find this helpful. It also saves other shopping from getting squashed. I think this rule has lost something in the translation for self checkouts and young staff.
 
I refuse to use the self-checkout at any places.

If the gave an incentive (like 5% discount for doing so) then maybe I would have another go. The rare occasions I have tried them in the past, I had to call the attendant to help me as some things wouldn’t scan. And other times, if an item was discounted, it didn’t show the right price on the screen.

A lot more needs to be done to give shoppers the confidence to use self-checkouts.
 
Do t like it but I would pack differently. I guess everything is do it Have to say hasn’t happened in my vic Cole’s store
 
I refuse to use the self-checkout at any places.

If the gave an incentive (like 5% discount for doing so) then maybe I would have another go. The rare occasions I have tried them in the past, I had to call the attendant to help me as some things wouldn’t scan. And other times, if an item was discounted, it didn’t show the right price on the screen.

A lot more needs to be done to give shoppers the confidence to use self-checkouts.
Good one. It would be a great incentive to pack one's own, if they offered a discount to do so. :)
 
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Where do you put the all the smaller items while you’re retrieving the large ones from the bottom of the trolley.?
Or do you shop according to size…starting with small items
Thank goodness for grocery deliveries
 

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