Bottoms up: Coles unveils a new collectible range – but for adults only!

If there’s anything Aussies are undoubtedly experts at, it’s having a good time. Farewell, lonely winter nights! Spring is here and everyone is preparing to rekindle one of their favourite pastimes – entertaining.

Luckily, one supermarket has released a collection to guarantee that it’s done in style. Starting September 21, Coles and Liquorland will launch a Schott Zwiesel ‘PURE’ Tritan® crystalline glassware collection.


The range features short and tall tumblers, champagne glasses, white wine glasses, red wine glasses, and a 1.9-litre decanter.

Customers can get their hands on it for free thanks to glassware credits, which can be collected during their shop at Coles, Coles Online, Liquorland, and Liquorland Online. For every $20 spent on a single shop, customers will be eligible to earn credit.

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Impress your guests with Coles’ latest collectible. Source: Yahoo! News

Shoppers can also earn extra credits from more than 1100 participating brands across Coles and Liquorland. This means that purchasing selected products could help you earn multiple bonus credits within one transaction.

Coles Chief of Commercial and Express Officer Leah Weckert said: ‘Our customers love our continuity programs, and we see this through increased participation and satisfaction scores each time we run these campaigns. We now havehave now over 22 million kitchen items in Australian households – from MasterChef knives and cookware to KitchenAid bakeware.’


‘As we come into the peak entertaining season of the year, we’re delighted to reward our customers with free quality glassware by one of the leaders in glassware, so they’re equipped with trendy, restaurant-quality products that they’d be proud to serve their guests.’

‘Another great element of this program is working with our suppliers to offer bonus credits on thousands of household items at Coles – and now at Liquorland too, making it even easier for customers to collect the full range than ever before!’

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Several participating brands can help you earn bonus credits. Source: Yahoo! News

‘We’re also offering the popular “half credits, half pay” option, which allows shoppers to redeem their credits in-store at Coles or through Coles Online using half of the glassware credits and half of the retail price, increasing the accessibility of the program to those who may not spend as much on their weekly shop.’

But the good news doesn’t end there! For only three days starting September 7, customers at Liquorland can use the promotion code ‘GLASSWARE’ to get $5 off their shop if they spend $50 online on all participating products.


A study conducted by Coles found that Aussies have been huge fans of home cooking and entertaining as demand for homewares soared by nearly 50 per cent after COVID-19, with red wine glasses and tumblers among the best-selling essentials.

What are you waiting for? Let’s make a toast to the new season and to more epic supermarket promotions.

Will you be collecting credits to have a chance at claiming their latest range? What are your thoughts about Coles’ glassware collection? Let us know in the comments below!
 
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