Big Reveal: McDonald's monumental change to its beloved Sweet 'n' Sour sauce in Australia!
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McDonald's Australia has just announced a 'monumental' change to one of its most loved menu items: sweet 'n' sour sauce!
The foodie-favourite restaurant chain is introducing a limited-edition version of the sauce with a brand-new look starting August 15 as McDonald's will be celebrating the appearance of its products in Marvel Studios' upcoming season of Loki on Disney Plus.
Bright green packaging labels and a 'As Featured In' Meal series–which pays a nod to McDonald's references across popular film and television, including Clueless (1995) and Seinfeld (1989-1998)–will cover the sweet 'n' sour sauce, as well as a range of Macca's fan-favourite menu items.
The Loki meal consists of 10-piece Chicken McNuggets, fries, sweet 'n' sour sauce, and Coke Zero. Macca's fans will also have access to exclusive merchandise made by London-based streetwear brand Palace. Customers must scan the QR code on the packaging to access the exclusive merchandise.
But that’s not all! Marvel fans can also feast their eyes on a sneak peek of the new season via a themed AR (augmented reality) experience on Snapchat using the same QR code.
The Appeal and Success of Limited-Edition Fast Food Items
You might be wondering what makes customers so drawn to the allure of a 'limited time only' food item…
One could argue that it's a blend of nostalgic love for the brand, irresistible curiosity, and an innate desire to feel (and taste!) a part of something exclusive. And, it's no secret that Macca’s has a knack for whipping up this combination perfectly!
A limited-edition menu item stirs up excitement among patrons and plays a role in fuelling brand loyalty. Seeing the Thunder God, Loki himself, linked with the go-to fast food chain McDonald's, brings a dash of the extraordinary to our everyday lives.
We have seen the evolution of fast food throughout the years and watched as brands have seamlessly incorporated popular culture trends into their marketing strategies. This tactic, often a triumphant success, lends a refreshing touch to our beloved food brands while piquing our interest in what’s next!
Do you like the sound of this Loki meal deal at Macca’s? We would love to hear your thoughts in the comment section–and let us know when you’ve tried it! Don't forget to share your favourite Macca’s stories with us too!
The foodie-favourite restaurant chain is introducing a limited-edition version of the sauce with a brand-new look starting August 15 as McDonald's will be celebrating the appearance of its products in Marvel Studios' upcoming season of Loki on Disney Plus.
McDonald’s 'As Featured In' Meal series pays a nod to McDonald's references across popular film and television. Image source: McDonald’s.
Bright green packaging labels and a 'As Featured In' Meal series–which pays a nod to McDonald's references across popular film and television, including Clueless (1995) and Seinfeld (1989-1998)–will cover the sweet 'n' sour sauce, as well as a range of Macca's fan-favourite menu items.
The Loki meal is coming this August 15 in McDonald’s Australia. Image source: McDonald’s.
The Loki meal consists of 10-piece Chicken McNuggets, fries, sweet 'n' sour sauce, and Coke Zero. Macca's fans will also have access to exclusive merchandise made by London-based streetwear brand Palace. Customers must scan the QR code on the packaging to access the exclusive merchandise.
But that’s not all! Marvel fans can also feast their eyes on a sneak peek of the new season via a themed AR (augmented reality) experience on Snapchat using the same QR code.
The Appeal and Success of Limited-Edition Fast Food Items
You might be wondering what makes customers so drawn to the allure of a 'limited time only' food item…
One could argue that it's a blend of nostalgic love for the brand, irresistible curiosity, and an innate desire to feel (and taste!) a part of something exclusive. And, it's no secret that Macca’s has a knack for whipping up this combination perfectly!
A limited-edition menu item stirs up excitement among patrons and plays a role in fuelling brand loyalty. Seeing the Thunder God, Loki himself, linked with the go-to fast food chain McDonald's, brings a dash of the extraordinary to our everyday lives.
We have seen the evolution of fast food throughout the years and watched as brands have seamlessly incorporated popular culture trends into their marketing strategies. This tactic, often a triumphant success, lends a refreshing touch to our beloved food brands while piquing our interest in what’s next!
Do you like the sound of this Loki meal deal at Macca’s? We would love to hear your thoughts in the comment section–and let us know when you’ve tried it! Don't forget to share your favourite Macca’s stories with us too!
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