As the cost of living continues to rise and household budgets feel the pinch, Coles has made a strategic move that could alter how we shop for groceries.

In a bid to offer customers more savings, Coles has reduced the prices of several grocery staples and expanded its bulk buy options.

This decision is sure to impact Australians' shopping habits, particularly those over 60, who are often looking for ways to stretch their dollars further.


The supermarket giant has announced a price drop on ten core items in the Coles Simply range for at least 12 weeks.

These items include everyday essentials such as lasagne, beef burgers, barbecue sausages, chicken burgers, tomato pasta sauce, and hot dog rolls.

This follows a significant price cut on Coles' brand 1kg cheese blocks, which saw a reduction of $4.40 over 12 weeks.


Coles chief commercial officer Anna Croft has expressed the company's commitment to providing more savings on food, drink, and household products.

'Helping Australian families find a bit of savings in their weekly grocery shop is something we’re proud to have achieved,' she said.

'We know it’s a tough time for a lot of households, so being able to lower the prices on key staples... will make a difference to our customers.'


Coles is also bolstering its bulk buy range, Big Pack Value, which now includes more than 50 household products and offers savings of between 50 and 80 per cent.

This range is designed for customers looking for larger quantities that last longer and provide better value for money.

The bulk buy selection has been expanded to include varieties of Nescafe coffee sachets, Finish dishwasher tablets, Huggies nappies, and Bonds underwear, now available in bulk packs.

One standout deal is a 50-pack of Duracell Coppertop AA batteries for $31, which offers a 57 per cent savings compared to purchasing a regular 20-pack for $29.


Coles General Manager for Health and Home Deb Galle highlighted the benefits of the Big Pack Value range.

'Our customers are increasingly looking for bigger value products that last longer and offer better savings, so we’ve worked closely with our suppliers to cover those bases with toiletries and household cleaning products, as well as the kinds of snacks that wind up in lunch boxes and are enjoyed by every family member.' she said.

‘Our Big Pack Value range gives customers the opportunity to save anywhere up to 80 per cent on products they would normally buy.’

‘This is something we’re really proud to offer because we know that buying in bulk can help to make a real difference at the checkout and in the weeks following.’
Have you taken advantage of Coles' bulk buy options or noticed the reduced prices on staples? Do you find that buying in bulk suits your lifestyle and budget? Share your experiences and tips in the comments below.