Australians are obsessed with this new Kmart 'trend' taking social media by storm – see the viral photos everyone is talking about!

As the festive season rolls around, Australians are known for embracing the holiday spirit with gusto, and this year, a new trend has taken the nation by storm, courtesy of budget retailer Kmart. The trend, which has been spreading like wildfire across social media platforms, is all about one of the most beloved symbols of the season – the gingerbread man.

Kmart has identified this sweet trend as 'very popular' among shoppers, and it's not hard to see why. The retailer's stores are brimming with gingerbread-themed products, ranging from adorable decorations and cozy homewares to festive clothing that's perfect for the whole family. It seems that this year, the gingerbread man isn't just a tasty treat, but also a style icon.



Rennie Freer, the Australian retailer’s general manager, has noted the incredible demand for anything gingerbread-themed. 'It’s a really nostalgic twist on the northern hemisphere nod that we love in Australia,' she said. 'It’s really iconic, and features heavily across all of our product ranges, such as the family matching pyjamas which are always a huge winner, and the beautiful Christmas jumpers. It has been going very viral this year.'


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The gingerbread man theme has become a trend in Kmart today. Credit: news.com.au


Among the themed products in the Anko range that have captured the hearts of Aussies are the 'Mini Gingerbread Man Waffle Maker' and the 'Glowing Festive Scene Gingerbread Candle,' both retailing for a mere $15. These items, along with the charming Gingerbread Serve Bowl for $7 and the drinking jars starting from $3, are reportedly flying off the shelves.



The gingerbread theme has struck a chord with customers, who find it playful and nostalgic. It's a theme that evokes warmth and a festive vibe, perfect for Australian homes during the holidays. From home decor that adds a touch of whimsy to holiday baking that delights the senses, the gingerbread man is all about spreading cheer.

Social media has been abuzz with love for Kmart's festive range. Enthusiastic shoppers have taken to platforms like TikTok to express their adoration for items like the Mini Gingerbread Man Waffle Maker, with comments such as 'These are the cutest things ever... perfect for Christmas morning,' and 'OMG I need!'

The trend has even seen shoppers comparing Kmart's offerings to more expensive brands. The $15 'Glowing Festive Scene' candle, available in 'Gingerbread' and 'Spice' varieties, has been hailed as a crowd favorite, with fans drawing comparisons to a designer candle brand that retails for $60. 'This is giving Glasshouse dupe,' claimed one TikTok user, while another said, 'It looks so expensive.'



It's clear that Kmart has hit the sweet spot with this gingerbread mania. The trend is not just about the products themselves, but about the joy and nostalgia they bring to the holiday season. It's a reminder of the simple pleasures that can be found in festive decorations and the shared experiences of holiday traditions.

Key Takeaways
  • Kmart has identified a gingerbread-themed trend that is proving to be very popular amongst Australian shoppers during the festive season.
  • The trend includes a wide range of gingerbread-themed products, from decorations and homewares to clothing and matching family pyjamas.
  • Some of the popular items include the Mini Gingerbread Man Waffle Maker and the Glowing Festive Scene Gingerbread Candle, which are affordable and have been described as viral.
  • Social media users have been showing their love for Kmart's festive range, with particular excitement around the gingerbread theme and its nostalgic appeal.

So, dear members of the Seniors Discount Club, have you caught the gingerbread trend yet? Have you adorned your home with these sweet decorations or donned the festive attire? We'd love to hear about your favorite gingerbread-themed finds and how you're incorporating this delightful trend into your holiday celebrations. Share your thoughts and photos in the comments below, and let's spread the festive cheer together!
 

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