Aussies in chaos after queueing early morning to buy this limited-edition product: ‘It’s insane’

In the fast-changing beauty world, it's common to see people get excited about the latest must-have products.

For some, the rush of getting their hands on these items is thrilling, while for others, it feels as stressful as trying to grab tickets to a sold-out show.

This week, Australia's beauty scene was buzzing with excitement and a bit of chaos as fans lined up early, all hoping to snag a limited-edition beauty product that promised to add some extra sparkle to their holiday season.



The product causing such a stir was the Hourglass Ambient Lighting Palette in the special 'Edit Unlocked' edition, which retailed for $149 and hit the shelves at Mecca on 15 October.

The palette, available in three different versions, was designed to celebrate the upcoming Christmas holidays.


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Mecca was filled with long queues as they tried to snag Hourglass’ limited-edition item. Credit: Shutterstock


However, the excitement quickly turned to disappointment for many as the palettes sold out almost instantly, leaving several beauty aficionados empty-handed and venting their frustrations online.

‘Can’t believe they have sold out already, it’s insane,’ one vented online.

‘Every year they come out, and people go crazy for it,’ another agreed.

‘I went to three different stores, and they were all out of stock,’ a third added.

Others also joked that it was like an ‘Olympic sport’, with early risers joking about the lengths they'd go to secure their prize.

‘Only thing that will get me out of the house before 9 am,’ one joked.

‘Had to hunt it down, but eventually I found one,’ another commented.



Some even managed to purchase all three versions of the limited-edition palette, spending nearly $620 in the process.

However, others were angered when they learned some picked up multiple palettes.

‘No one should have been allowed to bulk buy,’ one commented.

‘It’s not fair that some were able to get so many while others got nothing,’ another vented.

But fear not, for the beauty world is vast and filled with treasures that don't require you to camp outside a store.

Let's explore three amazing products that deliver on their promises and are readily available without queuing or the stress of limited stock.



1. Hourglass Ambient Lighting Palette

Price: $116

Available at Mecca

This palette is celebrated for its ability to set makeup, blur imperfections, and impart a radiant complexion with its 'filter-like finishing powder’.

It includes three subtle shades tailored for different areas of the face, ensuring a glow that makes you look refreshed and well-rested.

2. Naked Sundays Beautyscreen SPF 50 Foundation Tint

Price: $54.95

Available at Mecca

This light foundation offers a satin finish with buildable sheer coverage that applies effortlessly. It's packed with hydrating ingredients and is fragrance-free, ensuring your skin stays nourished.

Plus, the added SPF 50 protection is a bonus for our sun-loving skin, making it a perfect addition to your daily routine.

3. Cloud Nine 2-In-1-Contouring-Iron Pro

Price: $499

Available at Adore Beauty, The Iconic, and Oz Hair and Beauty

The Cloud Nine 2-In-1-Contouring-Iron Pro is a game-changer for those who want to style their hair without spending hours on it.

Lightweight and efficient, this straightener heats up quickly and features smooth plates that glide through hair, leaving it soft and glossy.
Key Takeaways

  • Australians eagerly queued for the release of a limited-edition Hourglass Ambient Lighting Palette, causing significant excitement and stress among shoppers.
  • The palette, priced at $149, sold out quickly, with some shoppers voicing their frustration over the stocking issues and bulk buying.
  • The Hourglass Ambient Lighting Palette is available in three different versions and includes new shades of the brand's popular powders, but individual products are available year-round.
  • The article also highlights alternative beauty products, including the Naked Sundays Beautyscreen SPF 50 Foundation Tint and the Cloud Nine 2-In-1-Contouring-Iron Pro, as impressive options without queuing.
Have you ever braved the crowds for a limited-edition release, or do you prefer the comfort of shopping for tried-and-true favourites? Share your experiences in the comments below.
 
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