Are you still keeping Netflix after THIS sixth price rise in 10 years?
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Netflix has quietly rolled out yet another change for Australian viewers—one that will hit them right in the wallet.
This marks the sixth time prices have gone up since the streaming giant launched locally in 2015, and it comes amid growing frustration over past crackdowns on account sharing.
For many, the move will feel like yet another cost-of-living blow, especially for those who signed up when prices were less than half of what they are now.
From September 2025, every Netflix subscription tier in Australia will rise in price.
Members on the ‘standard with ads’ plan will pay $9.99 a month—up $2—while the ad-free Standard plan will jump to $20.99.
Premium subscribers will face the steepest increase, with the cost climbing from $25.99 to $28.99.
Netflix said the change would allow them ‘to bring you even more exciting, new entertainment’, promising ‘fresh, can’t-miss shows and movies every week’.
Adding an extra member to any plan will also cost $1 more per month.
The increases follow a May 2023 account-sharing crackdown, where Australian users were reminded: ‘Your Netflix account is for you and the people you live with: your household.’
Before this latest hike, Premium subscribers had already seen their monthly bill rise from $22.99 in May 2024—a 26 per cent jump over just 15 months.
When Netflix first launched in Australia, the basic ad-free plan cost $8.99 a month and premium access was $14.99, making today’s Premium plan nearly double the original price.
In other developments, Prince Harry and Meghan Markle have extended their multi-year, first-look deal with Netflix, which began in 2020 through their company Archewell Productions.
The couple has produced a range of content for the platform, including the hit documentary Harry & Meghan, as well as Polo, Heart of Invictus and Live to Lead.
Meghan has also worked with Netflix to develop her lifestyle brand, As Ever.
‘My husband and I feel inspired by our partners who work closely with us and our Archewell Productions team to create thoughtful content across genres that resonates globally, and celebrates our shared vision,’ Meghan said.
Upcoming projects include a second season of With Love, Meghan, a lifestyle and cooking series starring the Duchess of Sussex, along with a special holiday episode in December.
The first season became Netflix’s most-watched culinary series since its March release, though it ranked relatively low in the company’s semiannual report with 5.3 million views.
The streaming service will also release the short documentary Masaka Kids, A Rhythm Within later this year, focusing on an orphanage in Uganda’s Masaka region.
Another project in the works is a feature adaptation of Carley Fortune’s novel Meet Me at the Lake, which Netflix says ‘follows a decade-spanning love story that begins with a chance encounter and a broken promise’.
‘Harry and Meghan are influential voices whose stories resonate with audiences everywhere. The response to their work speaks for itself,’ Netflix chief content officer Bela Bajaria said.
The couple’s extended deal is the latest in their ongoing push to build business ventures in the United States.
They previously had a multi-year deal with Spotify for the podcast Archetypes, but cut ties with the company in 2023.
Subscription price hikes are just one of many small expenses that can quietly eat away at a household budget.
When several of these costs creep in at once, the impact can be bigger than most people realise.
Here’s a look at another real-life story that shows how trimming back on everyday spending can make a real difference.
Read more: How sneaky costs chip away at older Australians’ budgets
Do you think streaming services are still worth the rising subscription costs?
This marks the sixth time prices have gone up since the streaming giant launched locally in 2015, and it comes amid growing frustration over past crackdowns on account sharing.
For many, the move will feel like yet another cost-of-living blow, especially for those who signed up when prices were less than half of what they are now.
From September 2025, every Netflix subscription tier in Australia will rise in price.
Members on the ‘standard with ads’ plan will pay $9.99 a month—up $2—while the ad-free Standard plan will jump to $20.99.
Premium subscribers will face the steepest increase, with the cost climbing from $25.99 to $28.99.
Netflix confirms September subscription price hike. Image source: Pexels/John-Mark Smith
Disclaimer: This is a stock image used for illustrative purposes only and does not depict the actual person, item, or event described.
Disclaimer: This is a stock image used for illustrative purposes only and does not depict the actual person, item, or event described.
Netflix said the change would allow them ‘to bring you even more exciting, new entertainment’, promising ‘fresh, can’t-miss shows and movies every week’.
Adding an extra member to any plan will also cost $1 more per month.
The increases follow a May 2023 account-sharing crackdown, where Australian users were reminded: ‘Your Netflix account is for you and the people you live with: your household.’
Before this latest hike, Premium subscribers had already seen their monthly bill rise from $22.99 in May 2024—a 26 per cent jump over just 15 months.
When Netflix first launched in Australia, the basic ad-free plan cost $8.99 a month and premium access was $14.99, making today’s Premium plan nearly double the original price.
In other developments, Prince Harry and Meghan Markle have extended their multi-year, first-look deal with Netflix, which began in 2020 through their company Archewell Productions.
The couple has produced a range of content for the platform, including the hit documentary Harry & Meghan, as well as Polo, Heart of Invictus and Live to Lead.
Meghan has also worked with Netflix to develop her lifestyle brand, As Ever.
‘My husband and I feel inspired by our partners who work closely with us and our Archewell Productions team to create thoughtful content across genres that resonates globally, and celebrates our shared vision,’ Meghan said.
Upcoming projects include a second season of With Love, Meghan, a lifestyle and cooking series starring the Duchess of Sussex, along with a special holiday episode in December.
The first season became Netflix’s most-watched culinary series since its March release, though it ranked relatively low in the company’s semiannual report with 5.3 million views.
The streaming service will also release the short documentary Masaka Kids, A Rhythm Within later this year, focusing on an orphanage in Uganda’s Masaka region.
Another project in the works is a feature adaptation of Carley Fortune’s novel Meet Me at the Lake, which Netflix says ‘follows a decade-spanning love story that begins with a chance encounter and a broken promise’.
‘Harry and Meghan are influential voices whose stories resonate with audiences everywhere. The response to their work speaks for itself,’ Netflix chief content officer Bela Bajaria said.
The couple’s extended deal is the latest in their ongoing push to build business ventures in the United States.
They previously had a multi-year deal with Spotify for the podcast Archetypes, but cut ties with the company in 2023.
Subscription price hikes are just one of many small expenses that can quietly eat away at a household budget.
When several of these costs creep in at once, the impact can be bigger than most people realise.
Here’s a look at another real-life story that shows how trimming back on everyday spending can make a real difference.
Read more: How sneaky costs chip away at older Australians’ budgets
Do you think streaming services are still worth the rising subscription costs?
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