Are you being ignored by Kmart? Shoppers demand size overhaul – join the movement!
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The call for inclusivity in fashion has been growing louder and more insistent, and Kmart, the beloved Australian budget retailer, is the latest to be urged to join the chorus. A groundswell of Kmart shoppers is rallying for a significant change: an expansion of the store's sizing range to cater to the needs of plus-size customers who feel they've been left out in the cold.
In a passionate plea that has since vanished from Kmart's Facebook group, a customer voiced a sentiment shared by many: 'We desperately need bigger sizes.' The current range, which caps at size 20, is not cutting it for a substantial population segment. This outcry for inclusivity is not a solitary whisper but a collective roar from countless individuals seeking representation on the racks of their favourite retailers.
CurvySam, an influencer and the founder of CurvyAu, an Australian plus-size community, has been a vocal advocate for this change. Speaking to Yahoo Lifestyle, she expressed her disappointment with Kmart's plus-size offerings, describing them as 'an afterthought' and a throwback to styles from two decades ago. The segregation and limited options in the plus-size section have left many feeling disheartened and excluded.
The demand for larger sizes is not speculative; it's a reality that CurvySam witnesses daily through her social media platforms, where she has nearly 200k followers. Her try-on videos featuring Kmart clothing garner significant engagement, with viewers frequently expressing frustration over the limited plus-size choices. The dream is simple: to have access to the standard range in more inclusive sizes.
CurvySam points out that Kmart, with its considerable resources and buying power, is well-positioned to lead the charge in affordable, size-inclusive fashion. She envisions a future where the plus-size section is integrated with the standard range, extending well beyond size 20, creating a positive shopping experience for everyone, regardless of size.
Despite previous discussions with Kmart hinting at an expansion of sizes up to 26, progress has been slow, and recent follow-ups have indicated no immediate plans for change. This is a missed opportunity, especially considering the plus-size market's projected growth to a trillion-dollar industry in the next decade.
CurvySam isn't just talking the talk; she's walking the walk with her small business, HILDAS, which offers inclusive robe and loungewear sizes from XS to 9XL. She acknowledges the challenges and costs associated with catering to all sizes but chooses to absorb the financial impact because inclusivity matters to her. She argues that a small business owner can make it work, and so can Kmart.
The frustration is palpable among Kmart shoppers, with many labelling the plus-size clothing as 'so ugly' and expressing a desire for 'normal clothes' in extended sizes. The sentiment is also echoed across other retailers, with shoppers lamenting the lacklustre plus-size sections in stores like BIG W.
For those seeking size-inclusive brands, CurvySam recommends Australian brands like Proud Poppy, Embracing Bella, You & All, Mama Mane, Made590, and Mahli The Label for in-store shopping. She suggests Variety Hour, Lullaby Club, Princess Polly, and Love Your Wardrobe for online shopping.
The message is clear: Kmart needs to listen to its customers. The movement for size inclusivity is not just about clothing; it's about respect, representation, and the right to feel stylish and seen. It's time for Kmart to step up and provide a positive shopping experience for all sizes.
We invite you to join the conversation as we await Kmart's response. Have you felt overlooked by Kmart's current sizing options? Please share your experiences, and let's amplify the call for change together. Your voice matters; together, we can make a difference in the fashion industry.
In a passionate plea that has since vanished from Kmart's Facebook group, a customer voiced a sentiment shared by many: 'We desperately need bigger sizes.' The current range, which caps at size 20, is not cutting it for a substantial population segment. This outcry for inclusivity is not a solitary whisper but a collective roar from countless individuals seeking representation on the racks of their favourite retailers.
Shoppers are urging Kmart to expand its size range beyond size 20. Credit: @curvysam / Instagram
CurvySam, an influencer and the founder of CurvyAu, an Australian plus-size community, has been a vocal advocate for this change. Speaking to Yahoo Lifestyle, she expressed her disappointment with Kmart's plus-size offerings, describing them as 'an afterthought' and a throwback to styles from two decades ago. The segregation and limited options in the plus-size section have left many feeling disheartened and excluded.
The demand for larger sizes is not speculative; it's a reality that CurvySam witnesses daily through her social media platforms, where she has nearly 200k followers. Her try-on videos featuring Kmart clothing garner significant engagement, with viewers frequently expressing frustration over the limited plus-size choices. The dream is simple: to have access to the standard range in more inclusive sizes.
CurvySam points out that Kmart, with its considerable resources and buying power, is well-positioned to lead the charge in affordable, size-inclusive fashion. She envisions a future where the plus-size section is integrated with the standard range, extending well beyond size 20, creating a positive shopping experience for everyone, regardless of size.
Despite previous discussions with Kmart hinting at an expansion of sizes up to 26, progress has been slow, and recent follow-ups have indicated no immediate plans for change. This is a missed opportunity, especially considering the plus-size market's projected growth to a trillion-dollar industry in the next decade.
CurvySam isn't just talking the talk; she's walking the walk with her small business, HILDAS, which offers inclusive robe and loungewear sizes from XS to 9XL. She acknowledges the challenges and costs associated with catering to all sizes but chooses to absorb the financial impact because inclusivity matters to her. She argues that a small business owner can make it work, and so can Kmart.
The frustration is palpable among Kmart shoppers, with many labelling the plus-size clothing as 'so ugly' and expressing a desire for 'normal clothes' in extended sizes. The sentiment is also echoed across other retailers, with shoppers lamenting the lacklustre plus-size sections in stores like BIG W.
For those seeking size-inclusive brands, CurvySam recommends Australian brands like Proud Poppy, Embracing Bella, You & All, Mama Mane, Made590, and Mahli The Label for in-store shopping. She suggests Variety Hour, Lullaby Club, Princess Polly, and Love Your Wardrobe for online shopping.
The message is clear: Kmart needs to listen to its customers. The movement for size inclusivity is not just about clothing; it's about respect, representation, and the right to feel stylish and seen. It's time for Kmart to step up and provide a positive shopping experience for all sizes.
