Another trusted name is closing its doors for good—what’s really behind this retail unraveling?

Iconic stores have quietly shuttered their doors in some of Australia’s busiest shopping precincts.

Even fashion giants are not immune to the pressures rocking the retail sector.

A flagship Sydney store has already closed—and others may be next.


One of Country Road’s long-standing flagship stores in the Queen Victoria Building has permanently shut down, marking a major retreat from Sydney’s retail heart.

The closure came alongside the sudden disappearance of a nearby Trenery store in Mosman, located on the city’s affluent lower north shore.

That Trenery location, which opened just three years ago, is now on the market for the first time in over half a century, with Belle Commercial Property describing it as a ‘rare and historic commercial property’.


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Country Road exits iconic Queen Victoria Building site. Image source: Country Road


A second Country Road store in Mosman is also closed, though it remains listed as under renovation.

Meanwhile, another prominent store at Pitt Street Mall may be next—its lease is set to expire in 2028, and insiders suspect the doors will not reopen.

The shutdowns come at a turbulent time for Country Road Group, owned by South Africa-based Woolworth Holdings Limited, which also controls fashion brands Mimco, Witchery, and POLITIX.

Sales across these labels dropped by 6.2 per cent in the first half of the 2024–25 financial year.

The second half of the year proved even worse, with sales plunging another 8 per cent and operating profits crashing by 71.7 per cent to just $14.2 million.


The retailer, which began in 1974 as a women's shirting business, once expanded internationally as one of Australia's first lifestyle brands.

But its reputation for high-quality clothing, accessories, and homewares has not been enough to weather recent storms.

Last October, chief executive Raju Vuppalapati described the situation as a ‘perfect storm’ after what was then the worst financial year on record.

He announced his resignation weeks ago and is expected to step down at the end of August to pursue ‘personal interests’.


The announcement followed internal tensions, with reports that some staff welcomed the decision.

His departure also trailed the fallout of a 2023 investigation into complaints against then-chief supply chain officer Rachid Maliki, which had sparked threats of mass resignations.

The collapse of Country Road stores mirrors a broader crisis in Australian fashion retail.

Hundreds of stores under the Mosaic Brands umbrella—including Rivers, Noni B, Katies, and Millers—have been shut down recently as part of a major restructure.

Thousands of jobs have been slashed in the process.


Other major players—JeansWest, Wittner, Ally Fashion, Collette, Exoticathletica, and SurfStitch—have also faced closures or full collapse.

The country's retail landscape, once dominated by these familiar names, is changing fast.

Store closures like Country Road’s are just one part of the broader turmoil shaking the retail fashion industry.

Many once-thriving brands are now facing the harsh reality of financial instability, legal battles, and reduced consumer spending.

Read more: Federal court decision reveals truth as favourite Aussie fashion brand faces collapse

Key Takeaways
  • Country Road’s Queen Victoria Building store in Sydney has closed permanently.
  • Trenery’s Mosman location also shut down and is now up for sale.
  • Sales dropped 6.2 per cent, then a further 8 per cent, over the 2024–25 financial year.
  • CEO Raju Vuppalapati will step down in August following internal tensions and poor results.

Is this the beginning of the end for Australia’s once-dominant fashion retailers?
 

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I used to buy a lot of clothes from Country Road but the prices became ridiculous.

The rent would be huge where they have their shops. The Queen Victoria building, Mosman both of these the rent would be very very high.

The Dymocks Building ( just down the road from the QVB) was once known as bridal ave . That is where I worked in bridal . My boss paid $11,000 aweek in rent and just after the first covid lockdown it went up to $15,000 aweek. The QVB would be higher .

My boss, the owner I always said he would be better off relocating out of the city.

Feedback from my brides I was hearing they were surprised they thought the prices would have been higher being in the city and it was this reason alot of their family and friends never came into bridal stores in the city.

When I first started work in The Dymocks building there were seven bridal stores in the building just before we closed down there was just us and one more store and a few months after we closed the last one also closed.

When I worked in the city there were around 12 bridal stores around George St or close by there are now two.

Huge problem that I saw in the last few years of working was brides were either paying the money and having a dress made by a dressmaker or buying on line for a fraction of the price, they stopped buying from a bridal store. But my boss wouldn't listen. She would say the online dresses were rubbish but they actually were good brides were paying no more than $200 instead of the $2000 up from stores.
They received the dress in 3 to 4 weeks instead of waiting the 4 to 6 months from us.

I believe online stores are killing retail shops. I have said this for over 10 years now and I said it would not just affect bridal it would be across the retail network .

People blame cost of living for the slump but it's actually the online buying.

99% of the time my kids buy online not from a physical store. They say they don't have time to go in looking and it's way cheaper online
 
I must admit I buy all my clothes buying on line mainly from Temu.
The prices are just so much cheaper, the range so much wider and it's delivered to my door free of charge, what's not to like?
And despite what many people like to say the quality is fine. You get what you pay for. If you buy something for say $5 you are going to get KMart quality. But I've bought jeans around the $25 price that are the same or better quality than what used to cost me $69 at Just Jean's when they were on sale.
My friend's grand daughter bought her wedding dress on line for A$399 that was every bit as lovely as one she was looking at in a bridal shop that was over $5,000.
Probably not the same quality but you only wear it once.
Nonetheless, after the wedding she actualky sold it for $1,500. win/win.
 
I must admit I o all my clothes buying on line mainly from Temu.
The prices are just so much cheaper, the range so much wider and it's delivered to my door free of charge, what's not to like?
And despite what many people like to say the quality is fine. You get what you pay for. If you buy something for say $5 you are going to get KMart quality. But I've bought jeans around the $25 price that are the same or better quality than what used to cost me $69 at Just Jean's when they were on sale.
My friend's grand daughter bought her wedding dress on line for A$399 that was every bit as lovely as one she was looking at in a bridal shop that was over $5,000.
Probably not the same quality but you only wear it once.
Nonetheless, after the wedding she actualky sold it for $1,500. win/win.
A lot of temu items are either the same as kmart or better.

What you stated with your friends granddaughter's wedding dress is exactly what I was trying to get through my bosses head. They needed to relocate and bring prices down
 
I used to buy shirts and pants from Country Road when I was younger - they fitted me well, good quality and priced well however the quality changed and the prices jumped quite high. When I was in the city the other week I was the only customer in the store. I commented to the sales person how dead it was and he said that few people had been in the store that day. Years ago at that time of day they would be quite busy. Times have changed. I would hate to see some of our major retailers leave and we be left with cheap imported stuff that is not as well made. I do not know what the answer is, but at present, it is becoming unsustainable, and all of our Aussie brands will be gone before too long!
 

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