AI-made campaign video transforms politics, influencing your vote
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In a bold move blending technology and politics, a new election campaign video has been unveiled, capturing attention for an unexpected reason.
The video, focused on a key policy, marks a first in using cutting-edge technology for an Australian federal election campaign.
Speculation is already swirling around the potential impact of this on future political campaigns.
The innovative 40-second ad features AI-generated characters and scenes, which were assembled using advanced AI tools such as Midjourney, Sora, and Runway.
It presents a narrative where a man, while filling up his car at a petrol station, imagines a world where fuel is significantly cheaper, thanks to the proposed tax cuts.
The ad takes viewers on a whimsical journey from the mundane to the fantastical.
'How far can halving the petrol tax take you?' asks a voiceover, as a fighter jet zooms across the screen, followed by a Formula One car emblazoned with '25 cents a litre.'
The surreal trip continues with a rocket launch and an alien commenting on fuel affordability on its planet.
The ad concludes with a reality check as the man is brought back to the present, facing his current fuel bill, and a voiceover assures, 'Your petrol doesn't have to be this expensive.'
This isn't the first time the Liberal Party has experimented with AI in their advertising, but it is the most extensive use of the technology to date.
The bold move reflects a willingness to embrace new technologies to connect with voters.
However, it also raises questions about the role of AI in politics and election campaigns.
The use of AI in political campaigns is not without controversy. One Nation senator, Malcolm Roberts, faced criticism for sharing an AI-generated image on social media that was riddled with errors, including dismembered limbs and an extra, unattached arm.
Such glitches can detract from the intended message and potentially undermine the credibility of the campaign.
Despite these concerns, the Australian Electoral Commission (AEC) has not restricted the use of AI in election materials.
The AEC's stance is that while there have been instances of fake videos and robocalls misleading voters, there's no evidence to suggest that AI has influenced election outcomes.
However, the commission emphasises that AI should be used responsibly and not mislead voters about the voting process or the candidates involved.
The Liberal Party's AI-generated ad is a sign of the times, reflecting how digital innovation reshapes political messages.
As voters, it's essential to stay informed about these developments and consider how they might affect our perceptions and decisions at the ballot box.
For our tech-savvy seniors, this new frontier in political campaigning could be exciting and concerning.
On one hand, it demonstrates a modern approach to engaging with voters and discussing policy.
On the other, it underscores the need for digital literacy and critical thinking when evaluating the authenticity and intent behind such campaign materials.
In other news, about one-quarter of Australian GPs use AI for note-taking during patient consultations.
Legal experts have raised concerns about the potential risks to patients' sensitive medical data from using AI scribes. You can read more about it here.
Credit: Facebook
How do you feel about the use of AI in political campaigns? Do you think it's a creative way to capture voters' attention, or does it raise ethical questions about the manipulation of political messaging? Share your views in the comments below.
The video, focused on a key policy, marks a first in using cutting-edge technology for an Australian federal election campaign.
Speculation is already swirling around the potential impact of this on future political campaigns.
The innovative 40-second ad features AI-generated characters and scenes, which were assembled using advanced AI tools such as Midjourney, Sora, and Runway.
It presents a narrative where a man, while filling up his car at a petrol station, imagines a world where fuel is significantly cheaper, thanks to the proposed tax cuts.
The ad takes viewers on a whimsical journey from the mundane to the fantastical.
An election campaign video created with artificial intelligence technology has been released. Credit: Facebook
'How far can halving the petrol tax take you?' asks a voiceover, as a fighter jet zooms across the screen, followed by a Formula One car emblazoned with '25 cents a litre.'
The surreal trip continues with a rocket launch and an alien commenting on fuel affordability on its planet.
The ad concludes with a reality check as the man is brought back to the present, facing his current fuel bill, and a voiceover assures, 'Your petrol doesn't have to be this expensive.'
This isn't the first time the Liberal Party has experimented with AI in their advertising, but it is the most extensive use of the technology to date.
The bold move reflects a willingness to embrace new technologies to connect with voters.
However, it also raises questions about the role of AI in politics and election campaigns.
The use of AI in political campaigns is not without controversy. One Nation senator, Malcolm Roberts, faced criticism for sharing an AI-generated image on social media that was riddled with errors, including dismembered limbs and an extra, unattached arm.
Such glitches can detract from the intended message and potentially undermine the credibility of the campaign.
Despite these concerns, the Australian Electoral Commission (AEC) has not restricted the use of AI in election materials.
The AEC's stance is that while there have been instances of fake videos and robocalls misleading voters, there's no evidence to suggest that AI has influenced election outcomes.
However, the commission emphasises that AI should be used responsibly and not mislead voters about the voting process or the candidates involved.
The Liberal Party's AI-generated ad is a sign of the times, reflecting how digital innovation reshapes political messages.
As voters, it's essential to stay informed about these developments and consider how they might affect our perceptions and decisions at the ballot box.
For our tech-savvy seniors, this new frontier in political campaigning could be exciting and concerning.
On one hand, it demonstrates a modern approach to engaging with voters and discussing policy.
On the other, it underscores the need for digital literacy and critical thinking when evaluating the authenticity and intent behind such campaign materials.
Legal experts have raised concerns about the potential risks to patients' sensitive medical data from using AI scribes. You can read more about it here.
Credit: Facebook
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to a new level. And on the fuel tax - firstly it is only for 12 months and secondly the people who use public transport will save nothing.
