307 products are cheaper now at Coles—but do you think it’s enough?
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Grocery bills have become a major concern for many Aussie households, especially as prices fluctuate and budgets tighten.
Now, a fresh twist in the supermarket battle is putting pressure on the industry’s biggest names to win over shoppers.
Here’s how the latest move is shaking up the competition—and what it could mean for your weekly shop.
As supermarket price wars ramped up across the country, Coles unveiled its latest plan to lure budget-conscious shoppers—by slashing the cost of hundreds of winter essentials.
From 4 June, the retailer confirmed that 307 items across categories like meat, dairy, bakery, and pantry would drop in price as part of its newest Down Down campaign.
Customers were promised an average saving of 19 per cent on the selected goods, with discounts locked in for 12 weeks.
Coles chief commercial officer Anna Croft said: ‘This winter we’re investing in bringing prices down to deliver immediate relief at the checkout to our customers.’
‘Whether it’s a leg of lamb roasting in the oven, a freezer full of batch-cooked meals, or a simple stir-fry to feed hungry mouths, Coles is helping households make meals they love at lowered prices.’
The initiative expanded on Coles’ existing Down Down promotions, meaning an average of 588 discounted prices would be available until the end of August.
In a move to further boost value, Coles also introduced its first Flybuys Activate Bonus Value Points offer.
Throughout June, customers could earn 10 times the points on more than 800 items, alongside additional bonus points on selected Liquorland products.
Croft said this would allow shoppers to ‘supercharge their points balance’ and work towards the 2,000 points needed for $10 off more quickly.
The move came just after Woolworths revealed its plan to cut the cost of nearly 400 popular items—pledging that prices would remain low until at least 2026.
That announcement marked a strategic shift, with Woolworths CEO Amanda Bardwell stating: ‘This isn’t just a short-term promotion; it’s about lower shelf prices on the products we know customers regularly shop for, and providing genuine, lasting and dependable value they can count on.’
Woolworths also introduced its Lower Winter Prices campaign last week, promising a three-month discount period with an average saving of 18 per cent.
Products included in the offer ranged from frozen meals and baby care to flour, rice, bread, nappies, and yoghurt.
A spokesperson shared: ‘Products on Lower Winter Price include pantry staples, frozen foods, personal care, and baby care, and are designed to give customers certainty on the key products they’ll be buying this season to help their budgets go further.’
Meanwhile, ALDI refused to jump on the temporary discount bandwagon, insisting that its commitment to everyday low pricing would ultimately benefit customers the most.
CEO Anna McGrath said: ‘We’ve been committed to this promise since day one as we understand that trust isn’t built on flash sales, and loyalty isn’t earned through discounts alone.’
‘So, while some prefer to play a price-drop strategy, we remain focused on what we do best: delivering quality products at everyday low prices.’
‘We are committed to maintaining this promise.’
CHOICE’s government-funded supermarket price report previously confirmed ALDI as the cheapest of the major supermarket chains.
That analysis showed Woolworths shoppers paid $15.83 more than ALDI for a basket of 14 essential items, including bread, milk, butter, mince, pasta, and fresh produce.
Coles was close behind at $15.33 more, while IGA came in as the priciest—$23.54 more than ALDI.
With three major players fighting for the loyalty of shoppers this winter, Australia’s supermarket war appeared far from over.
With major supermarkets battling it out to win your loyalty, which strategy do you think delivers the best value for your weekly shop? Let us know your thoughts in the comments.
Now, a fresh twist in the supermarket battle is putting pressure on the industry’s biggest names to win over shoppers.
Here’s how the latest move is shaking up the competition—and what it could mean for your weekly shop.
As supermarket price wars ramped up across the country, Coles unveiled its latest plan to lure budget-conscious shoppers—by slashing the cost of hundreds of winter essentials.
From 4 June, the retailer confirmed that 307 items across categories like meat, dairy, bakery, and pantry would drop in price as part of its newest Down Down campaign.
Customers were promised an average saving of 19 per cent on the selected goods, with discounts locked in for 12 weeks.
Coles slashes prices on 307 winter staples. Image source: REUTERS/Loren Elliott
Coles chief commercial officer Anna Croft said: ‘This winter we’re investing in bringing prices down to deliver immediate relief at the checkout to our customers.’
‘Whether it’s a leg of lamb roasting in the oven, a freezer full of batch-cooked meals, or a simple stir-fry to feed hungry mouths, Coles is helping households make meals they love at lowered prices.’
The initiative expanded on Coles’ existing Down Down promotions, meaning an average of 588 discounted prices would be available until the end of August.
In a move to further boost value, Coles also introduced its first Flybuys Activate Bonus Value Points offer.
Throughout June, customers could earn 10 times the points on more than 800 items, alongside additional bonus points on selected Liquorland products.
Croft said this would allow shoppers to ‘supercharge their points balance’ and work towards the 2,000 points needed for $10 off more quickly.
The move came just after Woolworths revealed its plan to cut the cost of nearly 400 popular items—pledging that prices would remain low until at least 2026.
That announcement marked a strategic shift, with Woolworths CEO Amanda Bardwell stating: ‘This isn’t just a short-term promotion; it’s about lower shelf prices on the products we know customers regularly shop for, and providing genuine, lasting and dependable value they can count on.’
Woolworths also introduced its Lower Winter Prices campaign last week, promising a three-month discount period with an average saving of 18 per cent.
Products included in the offer ranged from frozen meals and baby care to flour, rice, bread, nappies, and yoghurt.
A spokesperson shared: ‘Products on Lower Winter Price include pantry staples, frozen foods, personal care, and baby care, and are designed to give customers certainty on the key products they’ll be buying this season to help their budgets go further.’
Meanwhile, ALDI refused to jump on the temporary discount bandwagon, insisting that its commitment to everyday low pricing would ultimately benefit customers the most.
CEO Anna McGrath said: ‘We’ve been committed to this promise since day one as we understand that trust isn’t built on flash sales, and loyalty isn’t earned through discounts alone.’
‘So, while some prefer to play a price-drop strategy, we remain focused on what we do best: delivering quality products at everyday low prices.’
‘We are committed to maintaining this promise.’
CHOICE’s government-funded supermarket price report previously confirmed ALDI as the cheapest of the major supermarket chains.
That analysis showed Woolworths shoppers paid $15.83 more than ALDI for a basket of 14 essential items, including bread, milk, butter, mince, pasta, and fresh produce.
Coles was close behind at $15.33 more, while IGA came in as the priciest—$23.54 more than ALDI.
With three major players fighting for the loyalty of shoppers this winter, Australia’s supermarket war appeared far from over.
With major supermarkets battling it out to win your loyalty, which strategy do you think delivers the best value for your weekly shop? Let us know your thoughts in the comments.
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