‘OMG I can’t find them anywhere’: Why this frozen treat is disappearing fast at Woolies

A new frozen treat has taken Aussie supermarkets by storm—leaving shoppers racing to grab it before it disappears from the shelves.

Its sudden popularity has caught many by surprise, with even store workers struggling to keep it in stock.

So, what exactly is behind this icy craze and why can’t anyone seem to find it?


A frozen dessert has become the latest obsession among Aussie shoppers, with one particular flavour proving almost impossible to find.

Bubbleme Sorbet Balls recently launched in Woolworths supermarkets and quickly flew off shelves, leaving store workers scrambling to keep up with demand.

The bite-sized balls of sorbet were available in three fruity flavours—grape, mango and kiwi—and were both gluten-free and dairy-free.


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Woolworths frozen treat sells out nationwide fast. Image source: Tiktok/woolworths_keperra/Whoolworths


Each ball was made with real fruit juice and encased in a firm shell that cracked open to reveal smooth sorbet.

Woolworths employees reported the grape flavour was the most elusive, with multiple stores frequently running out of stock.

‘Out of stock’ signs appeared repeatedly, especially for grape, which many claimed was the standout.

Woolworths staffer Emily from the Keperra store in Queensland shared a review video on social media, giving curious shoppers a look at what all the fuss was about.

‘These are supposed to be like the ones they sell in Japan at convenience stores,’ Emily explained.

‘I actually have tried the ones in Japan so am excited to compare.’


Source: Tiktok/woolworths_keperra​


She opened a packet of the grape sorbet balls and offered a detailed reaction to the texture and flavour.

She said the exterior was hard but the centre was packed with refreshing sorbet.

‘The easiest way to explain it is they taste like grape Zappos, but in sorbet form,’ she said.

In Victoria, Woolworths workers Mia and Elisa from the Point Cook store also joined the trend, posting their own taste test video on social media.

They sampled all three flavours and caused a stir by naming mango as their top pick.

‘That mango was soooo good,’ read the caption on their video.

One of the women commented that it ‘smells like Boost juice’ and added: ‘It kind of just melts in my mouth.’

They placed grape in second place and kiwi last.


Social media users flocked to the comments section to share their excitement and track down the treats.

‘I’m intrigued,’ one viewer wrote.

‘Just went and bought 4 packs,’ another posted in response to Emily’s video.

‘[T]he wife is gonna love these,’ someone else added.

Bubbleme Marketing Manager Richard Fowell confirmed the brand used cutting-edge flash-freezing technology to deliver a unique taste and texture.

‘Our aim is to shake up the ice-cream aisle with something that’s seriously fun and bubbleme Sorbet Balls does just that,’ he said.

‘They’re bright, fruity, a little nostalgic, and totally refreshing,’ he added.

‘Sorbet Balls are perfect for watching movies, sweet treats on the go, sharing with the family or for anyone looking for a light, tasty treat that’s as fun to eat as it is delicious,’ said Mr Fowell.

The frozen snacks retailed for $7 and were found in the freezer aisle.


In a previous story, we looked at how Woolworths has recently cut prices on hundreds of everyday essentials.

This move could change how much you spend on your weekly shop.

Check it out to see what it means for your next grocery run.

Key Takeaways
  • Bubbleme Sorbet Balls launched at Woolworths and quickly sold out, with grape being the hardest to find.
  • The sorbet balls came in grape, mango and kiwi flavours, were gluten- and dairy-free, and made with real fruit juice.
  • Woolworths staff shared reviews on social media, with grape likened to Zappos and mango compared to Boost juice.
  • The $7 frozen treat used flash-freezing tech and was praised for being fruity, nostalgic and fun to eat.

With Bubbleme Sorbet Balls causing such a frenzy in the freezer aisle, which flavour do you think deserves the top spot? Let us know your thoughts in the comments.
 

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