‘Nothing screams Australia like Palmolive’: Why Woolies’ Australia Day display has everyone talking
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Woolworths' latest Australia Day display has sparked a wave of reactions across social media, leaving shoppers scratching their heads.
What seemed like an ordinary in-store setup quickly became a hot topic, with some questioning whether it was a simple oversight or something more deliberate.
The conversation surrounding this display has stirred up more than a few eyebrows, and the opinions are divided.
A Woolworths store’s Australia Day display sparked confusion online after being shared on social media.
The display, described by many as a ‘poor effort’, featured a plastic Australian flag draped over a trestle table, held down by three jars of Vegemite.
On one side, three tins of Milo were stacked into a pyramid, while another area had packets of Shapes haphazardly arranged in a triangle-like formation.
A daffodil canvas bag sat off to one side, alongside the discarded tail of an eaten cherry.
The centrepiece of the display was an arc of four McCormick spice rub sachets, with a lone bottle of Palmolive dishwashing liquid placed beside them.
‘Nothing screams Australia like Palmolive washing-up liquid,’ one person sarcastically noted.
‘And people say Australia has no culture,’ another user joked.
‘Inspirational, perfect, no notes,’ a third commenter added.
‘Maybe they should add a handful of dirt and some mortgage paperwork for an overpriced, poorly built house … that would sum Australia up perfectly,’ a fourth user bitterly remarked.
One commenter speculated that the sad display was likely created by an underpaid Woolworths worker.
Others described the display as ‘extremely grim’ and worse than doing nothing at all.
There were also suggestions that it was a passive-aggressive act, with some speculating that the person responsible had been retaliating against whoever made them set it up.
The inclusion of Palmolive dishwashing liquid seemed particularly bizarre to many.
Some believed the display was hastily thrown together at the last minute.
The set-up sparked debate about the origins of the products, with many pointing out that several items were from non-Australian-owned companies.
This display came after Woolworths decided to bring back its Australia Day range in 2025, following a year of axing it in response to a decline in demand and the broader discussion surrounding 26 January.
Woolworths had initially stopped stocking its Australia Day range in 2024, citing changing customer expectations.
After facing backlash and calls for a boycott, the supermarket chain announced that it would again sell flag-themed items to help customers celebrate the day this year.
A Woolworths spokesperson confirmed that the store would be ‘celebrating Australia Day as a team and with our customers’.
They added that ‘our store team members are also welcome to celebrate the day in-store’.
They also emphasised that the company respects everyone’s choices for how they choose to spend the day.
With so many mixed reactions, what do you think: was it a poor effort? Is this the kind of quirky celebration Australia needs?
Drop your thoughts in the comments below!
What seemed like an ordinary in-store setup quickly became a hot topic, with some questioning whether it was a simple oversight or something more deliberate.
The conversation surrounding this display has stirred up more than a few eyebrows, and the opinions are divided.
A Woolworths store’s Australia Day display sparked confusion online after being shared on social media.
The display, described by many as a ‘poor effort’, featured a plastic Australian flag draped over a trestle table, held down by three jars of Vegemite.
On one side, three tins of Milo were stacked into a pyramid, while another area had packets of Shapes haphazardly arranged in a triangle-like formation.
A daffodil canvas bag sat off to one side, alongside the discarded tail of an eaten cherry.
The centrepiece of the display was an arc of four McCormick spice rub sachets, with a lone bottle of Palmolive dishwashing liquid placed beside them.
‘Nothing screams Australia like Palmolive washing-up liquid,’ one person sarcastically noted.
‘And people say Australia has no culture,’ another user joked.
‘Inspirational, perfect, no notes,’ a third commenter added.
‘Maybe they should add a handful of dirt and some mortgage paperwork for an overpriced, poorly built house … that would sum Australia up perfectly,’ a fourth user bitterly remarked.
One commenter speculated that the sad display was likely created by an underpaid Woolworths worker.
Others described the display as ‘extremely grim’ and worse than doing nothing at all.
There were also suggestions that it was a passive-aggressive act, with some speculating that the person responsible had been retaliating against whoever made them set it up.
The inclusion of Palmolive dishwashing liquid seemed particularly bizarre to many.
Some believed the display was hastily thrown together at the last minute.
The set-up sparked debate about the origins of the products, with many pointing out that several items were from non-Australian-owned companies.
This display came after Woolworths decided to bring back its Australia Day range in 2025, following a year of axing it in response to a decline in demand and the broader discussion surrounding 26 January.
Woolworths had initially stopped stocking its Australia Day range in 2024, citing changing customer expectations.
After facing backlash and calls for a boycott, the supermarket chain announced that it would again sell flag-themed items to help customers celebrate the day this year.
A Woolworths spokesperson confirmed that the store would be ‘celebrating Australia Day as a team and with our customers’.
They added that ‘our store team members are also welcome to celebrate the day in-store’.
They also emphasised that the company respects everyone’s choices for how they choose to spend the day.
With so many mixed reactions, what do you think: was it a poor effort? Is this the kind of quirky celebration Australia needs?
Drop your thoughts in the comments below!
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