‘A wild joke': Would you pay $580 for this ultra-rare Doritos flavour?
- Replies 14
The humble corn chip, savoured at parties and football games across the nation, has become a collector's item, with a packet of a rare flavour listed online for an astonishing $580.
Coriander is the new bold flavour choice for an experiment currently underway at Doritos, and just last week, the chip brand released 350 limited edition packets of the coriander-flavoured chips.
Initial reactions to the brand’s announcement on social media were a mix of either repulsion or excitement.
However, the crisps were created solely for the purpose of a giveaway and were not meant to be sold in stores.
The brand’s move was met with scepticism and confusion, with many accusing the brand of executing 'a wild joke'.
The flavour choice became controversial as research has shown that between three and 25 per cent say that coriander leaves a soapy taste, according to Deakin University’s Centre for Advanced Sensory Science Russell Keast.
Participants of the giveaway, which ended on October 19, had to share whether they loved or hated the herb on Doritos’ social media page.
One Victorian man emerged as one of the lucky winners and scored a packet of the limited edition product. He is now attempting to sell it online with a whopping $580 price tag.
The item was originally listed at $1000 but was then reduced to its current price.
Another seller from Sydney was also seen selling the bag for $200.
Vandita Pandey, Chief Marketing Officer for PepsiCo ANZ, said: 'We’re excited to see the reaction of chip lovers from across the country as they try our super-limited-edition Doritos Coriander.'
'We know some Doritos fans are going to love it, but we also know some will hate it—our legendry triangular corn chip is ready to put tastebuds to the test.'
'With the taste of coriander being one of Australia’s most divisive flavours, we want to boldly launch the flavour in chip form and see if coriander really does taste like soap.'
'Will it be a sensational hit or a soapy miss? Let us know your thoughts and tag us on social.'
You can read Doritos' full giveaway post below:
Source: Instagram/@doritos_aus.
In similar news, have you ever noticed a subtle change in flavour of your favourite snacks such as Doritos and Twisties?
This is because, in 2019, Smith’s Snackfood Company, a subsidiary of PepsiCo and the manufacturer of some of Australia’s most popular snacks, announced a significant switch and opted for Australian canola oil as the cooking oil for their products.
This shift affected much of the popular snacks we have across the country. Smith also reported that this change ‘significantly reduced the saturated fat content’ of these snacks by up to 86 per cent.
You can read more about this change here.
Members, what do you think of this flavour? Would you buy it if it were sold in-store? Let us know in the comments below!
Coriander is the new bold flavour choice for an experiment currently underway at Doritos, and just last week, the chip brand released 350 limited edition packets of the coriander-flavoured chips.
Initial reactions to the brand’s announcement on social media were a mix of either repulsion or excitement.
However, the crisps were created solely for the purpose of a giveaway and were not meant to be sold in stores.
Doritos launched a limited-edition coriander-flavoured packet of chips for a giveaway. Image source: Facebook / Doritos.
The brand’s move was met with scepticism and confusion, with many accusing the brand of executing 'a wild joke'.
The flavour choice became controversial as research has shown that between three and 25 per cent say that coriander leaves a soapy taste, according to Deakin University’s Centre for Advanced Sensory Science Russell Keast.
Participants of the giveaway, which ended on October 19, had to share whether they loved or hated the herb on Doritos’ social media page.
One Victorian man emerged as one of the lucky winners and scored a packet of the limited edition product. He is now attempting to sell it online with a whopping $580 price tag.
A man is selling the limited edition Doritos coriander-flavoured packet of chips for $580. Image source: Facebook.
The item was originally listed at $1000 but was then reduced to its current price.
Another seller from Sydney was also seen selling the bag for $200.
Vandita Pandey, Chief Marketing Officer for PepsiCo ANZ, said: 'We’re excited to see the reaction of chip lovers from across the country as they try our super-limited-edition Doritos Coriander.'
'We know some Doritos fans are going to love it, but we also know some will hate it—our legendry triangular corn chip is ready to put tastebuds to the test.'
'With the taste of coriander being one of Australia’s most divisive flavours, we want to boldly launch the flavour in chip form and see if coriander really does taste like soap.'
'Will it be a sensational hit or a soapy miss? Let us know your thoughts and tag us on social.'
You can read Doritos' full giveaway post below:
Source: Instagram/@doritos_aus.
In similar news, have you ever noticed a subtle change in flavour of your favourite snacks such as Doritos and Twisties?
This is because, in 2019, Smith’s Snackfood Company, a subsidiary of PepsiCo and the manufacturer of some of Australia’s most popular snacks, announced a significant switch and opted for Australian canola oil as the cooking oil for their products.
This shift affected much of the popular snacks we have across the country. Smith also reported that this change ‘significantly reduced the saturated fat content’ of these snacks by up to 86 per cent.
You can read more about this change here.
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no thanks I’m gagging looking at them and I love corn chips.
