One day the news services will stop calling her Kate 'Catherine' Middleton. She is the Princess of Wales and her surname is "Mountbatten-Windsor and has taken on the habit of simply signing her first name". Sorry just being a little picky as it's been over a decade of being HRH and the media...
I don't shop at the two big supermarkets unless in an area where I have no choice. Aldi, IGA and Maxi are the markets of choice. Generally cheaper and with a much greater selection in most cases, with prices that don't hurt.
I think the scam here is created by the outlet. The prices are controlled by them as are the sales of so called organic items. Go to the health food store and check the difference. Still a little more expensive than normal but not to this extent. Even better grow them yourself it's more...