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I must admit that I saw nothing to suggest that the discount was time-limited in availability. But that does not explain why it's been removed from online purchases, but is still available in-store? Even if the reason is fairly obvious - online spends would likely be considerably higher than in...

Did these T&Cs state that the application of the discount was for a limited time only across the board, or just to online purchases?

100% agree. I've been using the online (delivery) service since Covid isolations began, and subsequently moved my car insurance to Woolies to take advantage of the 10% monthly discount. And now they just up and cancel it! They've probably found it's costing them too much. Not sure whether...