Commonwealth Bank replaces dozens of call centre jobs with AI chatbot

One of Australia's largest employers has axed 45 jobs in its customer call centres after rolling out an artificial intelligence (AI) chatbot to deal with customer inquiries.

The Commonwealth Bank of Australia (CBA) confirmed to the ABC that the organisation was consulting the dozens of people impacted by the cuts.


"To meet the changing needs of our customers, like many organisations, we review the skills we need and how we're organised to deliver the best customer experiences and outcomes. That means some roles and work can change," a CBA spokesperson said.

"Our priority is to explore opportunities for redeployment and to support affected employees with care, dignity and respect throughout the process. This includes access to redeployment options, career transition services, and wellbeing resources."


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The Commonwealth Bank has posted its profit for the 2024 financial year. (ABC News: Margaret Burin)


The CBA said it hired more than 9,000 people over the past year and had about 670 open roles across Retail Banking Services and frontline teams.

The major bank briefed the Finance Sector Union (FSU) on the recent changes last week, marking the first time a bank had informed the union its job cuts were due to AI.

FSU national secretary Julia Angrisano said workers affected by the "outrageous move" should be retrained and supported into new roles that leverage AI technology.


"Just when we think CBA can’t sink any lower, they start cutting jobs because of AI on top of sneakily offshoring work to India," she said.

"Workers want a tech-savvy bank, but they expect to be part of the change, not replaced by it."

The CBA rejected the allegation that jobs were being sent offshore and suggested redundant staff would be re-skilled.


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The Commonwealth Bank has also introduced artificial intelligence to its customer-facing messaging services. (Supplied: Commonwealth Bank)


"We're also proactively creating new roles to support career growth and help our people transition into future-fit opportunities," a CBA spokesperson said.

"Our investment in technology, including AI, is making it easier and faster for customers to get help, especially in our call centres. By automating simple queries, our teams can focus on more complex customer queries that need empathy and experience.

"Recognising that the work context is evolving, and based on individual situations, many of our people have taken up the upskilling and reskilling pathways made available for them to continue their careers at the bank and build capabilities for future opportunities."


According to a CSIRO report, 68 per cent of Australian businesses have already implemented AI technologies, with many customer service jobs being replaced with chatbots and virtual assistants.

Some economists say AI is also creating jobs at an unprecedented rate, but not always for the people in the firing line.

The latest row between the FSU and CBA follows the union taking the major bank to the Fair Work Commission for allegedly breaching a contract by outsourcing hundreds of jobs to India.

In response to the CBA denying it is offshoring jobs, Ms Angrisano doubled down on the union's allegations.

"The CBA never publicly acknowledged that they are offshoring jobs, even when we've presented clear evidence," she said.

"The truth is they are cutting customer specialist roles in Australia while employing people in India doing the same work. This round of redundancies includes customer specialist roles and we have every reason to believe they are sneakily offshoring those jobs."
In February, the CBA reported a 6 per cent increase in net profit, with a half-year result of $5.1 billion.

By Audrey Courty
 

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AI technology is scary to me on many levels.

When I’ve rung about a customer inquiry to any business, not just banks, there are times when artificial intelligence (AI) chatbot could be more helpful than a person on the other end of the line.

That is only because I dread making phone calls for getting help or clarification about an inquiry. Most times I can’t understand the person or they have little to no idea what they’re talking about.

If I can, I will go into the bank to speak to a person regarding an important issue.

In saying all that, my experience with online chat bots has been mostly unsuccessful. Although I’ve never dealt with them for banking issues.
 
I hope their system is considerably better than most companies are. If you don't use exactly the same words as the system does you will continuously be asked the same question.
I hope they are going to respond to emails or I will be finding a bank that does.
 
I have been a customer 50 years. My account now has no access by app or internet as their AI think I was doing something wrong, yes banking my pension and paying my bills. I was selling my stuff and they closed my access. I decided to sell my shit before I die from stage 4 cancer but they still stuffing me about. Go to the nearest branch, yeah a 200km trip. Like that’s a lot if fuel, but they won’t allow me to get fuel or anything. My nearest store is 50km drive, yes after a few hours at phone cox getting phone bank, that’s a stupid bit of junk - I go and see what I got, then try to transfer the phone bank wants again to know which account I want balances for. Stupid fn bank.
 
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Reactions: Dynomite
I tried German, Spanish and Swedish as well as Aussie, still I am referred to a ‘person’. I now take my chair to the phone box to wait up to 5 hours to get a response. By then I have had a few drinks, f them.
 
AI technology is scary to me on many levels.

When I’ve rung about a customer inquiry to any business, not just banks, there are times when artificial intelligence (AI) chatbot could be more helpful than a person on the other end of the line.

That is only because I dread making phone calls for getting help or clarification about an inquiry. Most times I can’t understand the person or they have little to no idea what they’re talking about.

If I can, I will go into the bank to speak to a person regarding an important issue.

In saying all that, my experience with online chat bots has been mostly unsuccessful. Although I’ve never dealt with them for banking issues.
Trust me, they are all useless, if you want a decent answer to any enquiry, just go to the bank.
 
As usual another large orgzanization does not care about its customers.

I regularly try to converse with the AUI help lines and have yet have not been able to come across one that can answer a single simple questionn. Help lines are of no use to society and are used all the time by government and others to simpslys swaste your time. I am with Bankwest a CBA subsidiary and I expect they will also be affected by this attempt to do therir very best to not provide a service , particularly for the elderly. I absolutely hate the help lines which continually take up space when trying to do online transactions.
 

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