$6 for this? The Vegemite toast that’s got Aussies fired up
- Replies 20
Few things get Australians more fired up than a debate over our most iconic breakfast spread.
A seemingly harmless café order has sparked outrage, humour, and a whole lot of national pride online.
What unfolded was a fiery discussion that left no slice unturned.
Few topics manage to ignite national debate quite like Vegemite. And this time, it wasn’t about which side of the toast to spread it on—but whether there was even any Vegemite on the toast at all.
A photo of a $6 takeaway slice caused uproar online after it was shared to social media, showing what many believed to be the most pitiful attempt at Vegemite toast ever sold.
The slice appeared to be little more than a thin piece of white bread with a few half-hearted smears of the iconic spread. If there was butter involved, it was hiding well, and the bread barely looked toasted.
The image quickly attracted attention, with Aussies labelling it ‘un-Australian’, ‘a crime’, and ‘an act against the Commonwealth’.
‘Sigh, if you can’t make it, don’t put it on the menu,’ the original poster wrote, branding the toast an ‘abomination’.
While some joked the toast looked like it was meant ‘for ants’, others turned to sarcasm, with one user declaring: ‘This constitutes a clear violation of the National Vegemite Act (1954, amended 1986, 2001 and 2022), Section 2.3’. Another dubbed it ‘Vegemaybe’—a nod to the barely-there spread—while someone else called it ‘Vegemightnot’.
But not everyone blamed the café.
‘You can almost certainly blame this on that one time a customer complained that there was “too much” Vegemite on the toast and sent it back,’ one commenter suggested.
Others, however, questioned the decision to even order Vegemite toast at a café in the first place.
‘How hard is it to put bread in the toaster and do it yourself–what a waste of money,’ one person wrote.
The post opened the floodgates to a passionate debate over the proper Vegemite ratio. Some believed the café had committed culinary treason. Others felt it was blown out of proportion.
‘Only needs more butter,’ one person said.
‘Looks fine to me, even tasty,’ someone else added, while another admitted, ‘That’s how I like my Vegemite’.
Some offered practical advice instead of outrage.
‘Look, I agree that it’s a pathetic amount of Vegemite but cafes have to cater to the majority. A lot of people prefer just a smattering. It’s always easier to add more Vegemite than remove Vegemite. Now you know their baseline, tell them you want more next time.’
‘At Vegemite, we know that how you enjoy your toast is a deeply personal thing–whether it’s a whisper-thin layer or a bold, generous spread, we don’t judge!’ the company said.
‘Everyone has their own perfect ratio.’
The brand also shared a tip for anyone unsure about how their toast might be served when dining out: ask for the Vegemite on the side.
And for diehard fans?
One said: ‘Keeping a personal stash on hand or in the glove box of your car isn’t the worst idea–desperate times call for delicious measures!’
Love it or hate it, we’ve all spread it—so why not take a peek at what’s actually in it?
Give this a watch and see if it changes how you butter your next slice.
Source: Youtube/How To Cook That
After all these years of making your own perfect Vegemite toast at home, would you ever trust a café to get it right? Let us know your thoughts in the comments.
In a previous story, we uncovered the surprising history of Vegemite—because this humble spread has a past as rich as its flavour.
For many older Australians who grew up with it on their toast each morning, the backstory adds a whole new layer of appreciation.
If you’ve ever wondered how Vegemite earned its place in our pantries, that one’s worth a read too.
Read more: The surprising history of Vegemite that most Australians don’t know
A seemingly harmless café order has sparked outrage, humour, and a whole lot of national pride online.
What unfolded was a fiery discussion that left no slice unturned.
Few topics manage to ignite national debate quite like Vegemite. And this time, it wasn’t about which side of the toast to spread it on—but whether there was even any Vegemite on the toast at all.
A photo of a $6 takeaway slice caused uproar online after it was shared to social media, showing what many believed to be the most pitiful attempt at Vegemite toast ever sold.
The slice appeared to be little more than a thin piece of white bread with a few half-hearted smears of the iconic spread. If there was butter involved, it was hiding well, and the bread barely looked toasted.
Outrage brews over café’s Vegemite toast. Image source: Reddit
The image quickly attracted attention, with Aussies labelling it ‘un-Australian’, ‘a crime’, and ‘an act against the Commonwealth’.
‘Sigh, if you can’t make it, don’t put it on the menu,’ the original poster wrote, branding the toast an ‘abomination’.
While some joked the toast looked like it was meant ‘for ants’, others turned to sarcasm, with one user declaring: ‘This constitutes a clear violation of the National Vegemite Act (1954, amended 1986, 2001 and 2022), Section 2.3’. Another dubbed it ‘Vegemaybe’—a nod to the barely-there spread—while someone else called it ‘Vegemightnot’.
But not everyone blamed the café.
‘You can almost certainly blame this on that one time a customer complained that there was “too much” Vegemite on the toast and sent it back,’ one commenter suggested.
Others, however, questioned the decision to even order Vegemite toast at a café in the first place.
‘How hard is it to put bread in the toaster and do it yourself–what a waste of money,’ one person wrote.
The post opened the floodgates to a passionate debate over the proper Vegemite ratio. Some believed the café had committed culinary treason. Others felt it was blown out of proportion.
‘Only needs more butter,’ one person said.
‘Looks fine to me, even tasty,’ someone else added, while another admitted, ‘That’s how I like my Vegemite’.
Some offered practical advice instead of outrage.
‘Look, I agree that it’s a pathetic amount of Vegemite but cafes have to cater to the majority. A lot of people prefer just a smattering. It’s always easier to add more Vegemite than remove Vegemite. Now you know their baseline, tell them you want more next time.’
With the toast sparking national attention, the media reached out to the ultimate source on the matter: Vegemite itself.‘At Vegemite, we know that how you enjoy your toast is a deeply personal thing–whether it’s a whisper-thin layer or a bold, generous spread, we don’t judge!’ the company said.
‘Everyone has their own perfect ratio.’
The brand also shared a tip for anyone unsure about how their toast might be served when dining out: ask for the Vegemite on the side.
And for diehard fans?
One said: ‘Keeping a personal stash on hand or in the glove box of your car isn’t the worst idea–desperate times call for delicious measures!’
Love it or hate it, we’ve all spread it—so why not take a peek at what’s actually in it?
Give this a watch and see if it changes how you butter your next slice.
Source: Youtube/How To Cook That
After all these years of making your own perfect Vegemite toast at home, would you ever trust a café to get it right? Let us know your thoughts in the comments.
In a previous story, we uncovered the surprising history of Vegemite—because this humble spread has a past as rich as its flavour.
For many older Australians who grew up with it on their toast each morning, the backstory adds a whole new layer of appreciation.
If you’ve ever wondered how Vegemite earned its place in our pantries, that one’s worth a read too.
Read more: The surprising history of Vegemite that most Australians don’t know
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